I was scouring the web this morning when I ran across a Youtube Creators Playbook. Techcrunch had this cool little Youtube Creators Playbook with 70 pages worth of strategy for getting your Youtube video out to a larger audience. This was actually created by Youtube, so definitely worth a read!
A lot of the information in the Youtube Creator’s Playbook is common sense items, such as create quality content, engage your readers as soon as possible, and also post regularly.They also describe how you should optimize your videos for Youtube search, plan your videos, analyze what works, and more.
Youtube Creators Playbook
Youtube Creators Playbook Highlights!
70 pages of action packed information what do you talk about first! This is such a cool document that just redefines how I want to approach my Youtube videos and hopefully you will as well!
First, I need to use the Youtube tools more for extra viewers! Not to say that I do not use Youtube insights or have not played around with their editing tools. However, generally I edit information prior to uploading my videos. I think I need to use more of their services, such as the annotations to let people have static subscribe to me messages on your video! How cool is that?
Second, some of the ideas they have for keywords and descriptions to get additional traffic are further than what I am doing currently. For example, they mention how you should list your social networks on the description, plus how to make your videos keyword rich in order to get additional traffic. It is just like writing a post for your blog.
Third, they even go into channel optimization to get the most out of your channel. Tips, such as putting a skin on your Youtube channel. That is something that I used to have and then just forgot to put it back up. This is a great way to draw people into the uniqueness of your site.
Fourth, they detail how you can set up an entire production schedule around making money on Youtube videos. Additionally, at the end of the Youtube Creators Playbook they have a checklist to help make it easy for you to do.
So what next? Go through the Youtube Creators Playbook and start determining what you need to do to create a better Youtube experience for your audience to get more views and more quality traffic to your sites. Then create a video and see how much more traffic you get from that video! Plus, watch my video tomorrow as I go through this topic.
Youtube Creators Playbook Awesomeness!
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Hey Andy,
Thanks so much for sharing this resource. I haven’t used the power of YouTube myself but it’s good to know what is possible and I do plan to use it more in the future I appreciate knowing about this resource. It’s good to know that there is so much that can be done within YouTube. Thanks.
Linnea,
Definitely look at upping your Youtube usage if possible! It is such a great tool.
Andy
Interesting.. Thanks for sharing this! The fact that it was made *by* YouTube makes it more credible, so I’ll definitely be bookmarking this since I’ve been doing a little more with YouTube lately and can probably use it. 🙂
Laurie
Laurie,
Sounds like from other posts that you are getting your uses from the playbook!
Andy
Hum, well looks like IE can’t display the playbook – big surprise. What does Kimberly Castleberry call IE – something like toilet paper stuck on your shoe? I’ll bookmark your post and look at it later. One of these days I will actually get my first presentation up on YouTube. Thanks Andy!
Marquita,
Really!
I have to agree with Kim on that, but if you noticed my next post covers the Youtube Creator Playbook as well in a video walkthrough. Were you able to go through that?
Andy
Hi Andy:
That document is a gold mine! I am going to have to spend some more time digging into it.
Thanks for sharing it!
Kevin
Kevin,
That is exactly what I thought when I first saw it. Still do. It just rocks!
Andy
Youza Andy, you sure came across a firecracker there! Some great content, that needs several hours ot troll through to make sense of. Will need to read it more than once to make sure I grasped all of the nuggets but thanks for unearthing that one for us. Little confused about the adding customised thumbnail bit. Thought you-tube only gave you a stand choice of 3 (usually the worst shots of you!) Be very happy to know if I can choose something more flattering! Thanks again.
Mandy,
Youzza (love it!)
This is definitely a playbook to review multiple times. Already learned more doing a video for Youtube after reading this.
Andy
Hi Andy,
Thank you so much for bringing my attention to this you tube tool. I did not know it existed.
I appreciate the way you pointed out some of it’s features, helping to get a preview without having to read 70 pages of the block.
This will come in very handy for getting into making more videos.
Cheers,
Yorinda
Yorinda,
Definitely let me know what you think of the new Youtube Playbook. I definitely did a highlight reel, but go through it in more depth. There is no way I can cover this all in a blog post.
Andy
Muchas gracias por compartir este recurso de YouTube, el cual lo desconocía. Y parece muy práctico para presentaciones. Cuando tenga oportunidad me gustaría poder conocerlo.
Saludos.