Google’s quarterly PageRank Update has come and gone without almost any word from the SEO and internet marketing community. The question is why are so few internet marketers taking notice of the most recent PageRank Update? Especially with the recent Google Penguin updates people were anxious to find out how this would affect their rankings.
To clarify, PageRank is the ranking Google gives every site between 0-10. Ten being the highest and 0 generally reserved for new and banned sites. AndyNathan.Net for example has a PageRank of 4. The site got a boost from the recent PageRank Update.
Also, FYI, Google makes a number of changes to their algorithm every year to ensure their search engine is working properly. The bigger Google algorithm changes have names like Google Panda and Penguin.
Now that everyone is clear on how Google determines which sites get more exposure let’s look at three reasons why marketers have been quiet about the recent PageRank Update
First, the most recent update was smooth. Google hit so many of the sites they believed were violating their terms of service earlier this year with the Google Penguin update. Not as many sites now needed to change.
Second, they did not upset a lot of webmasters. When Google over-steps their role as a search engine watch dog protests start popping up in the website community. Search engine specialists and website owners start discussing the matter on forums and start sending in requests via Google Webmaster Forums and Support.
Third, Google their PageRank update on a quarterly basis. Because of the quarterly updates, the possibility for a larger the number of websites affected at one time is diminished. In other words, because they update their PageRank so often less problems happen with each update.
Google PageRank Updates are widely anticipated by website owners and search engine agencies around the world. What sites go up and which ones take a turn for the worst is something each owner (and their respective agency) is deeply concerned. That is why the right search strategies in place will ensure the next Google PageRank is a positive one for your site.
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I didn’t even realize they had done it. I was expecting SMS to get a boost – we were given a 4 just a month after opening, so I expected a 5 after having 6 months to build a link profile.
I just found out that the site got hit with the 8/20 algorithm update though. Very few sites were affected, so I am interested in finding other sites that suffered a drop in search traffic. Since I haven’t used any blackhat SEO tactics at all, I’m a little confused by this one.
I just got a PR4 for my site after having it up for 2 1/2 years. consider yourself lucky! What was the 8/20 algo update? I was not hit. In fact, my traffic has been on the upswing the last two weeks after going down somewhat after the Penguin update in May (Even though my content is unique and fresh with no weird links).
People are not paying more attention to their page rank because as long as they are reputed and trusted online the page rank is not a big deal. Thus, customers does not mind either of the rank but rather how effective the products and services being offered.
While Pagerank has diminished as a factor in Google’s algorithm, it is still an important factor in deciding SEO. Whether we agree with Google’s determination of reputable and trustworthy is a different matter. In the end, the customer does not care about the page rank, but the business owners need to pay attention, so they can garner quality traffic.
Please tell me this is a joke, right? Please?
Did you really just write about the importance of page rank?
There is no joke here. Why do you ask? Was it the best post you have ever seen on the topic?
Hum … I confess it’s been awhile since I’ve given any thought to page rank, so after I read your article I checked. Little change – growth in links (yea!) but otherwise nothing new. Maybe with so many other things to fret over on a daily basis that’s why this tends to be overlooked. Thanks for the reminder Andy.
Great point! It is one of a hundred different metrics that we can look at on a regular basis.
Maybe this is a sign that even SEOs and former Google fanboys are fed up with the Google gods who decide what businesses survive and which die. Now if we could just get them to start using other independent search engines to take the monopoly power we handed Google away from them.
That is the exact challenge. We all want the ability to access everything from one place, but do not trust the one company who wants to do this for us.