Well, did you guess the answer? When I first heard this many many moons ago, the answer was “a Newspaper”. My oh my how things have changed since then, nowadays it would seem to refer to blogs more than it does to newspapers.
I haven’t been running my blog for very long, however I can see from some of the blogs that I visit that blogging is a powerful force to be reckoned with. Some of the blogs that I visit and subscribe to have in excess of 20,000 – 50,000 readers every month, now that is lots of pairs of eyes literally hanging on your every word.
If you happen to be relatively knowledgeable about your chosen topic/profession, and you don’t want to, or cant afford to, or if your anything like me, just do not see the point in paying a ridiculous amount of money to Google for a “click” that will cost me money and probably not even furnish me with an email address to add to my mailing list, then blogging might just be the answer that you are looking for.
Think about it for a moment, your chosen subject is “widgets” (I can’t speak for you, but I love a good widget) you have a passion for widgets and you are extremely knowledgeable about them, you write a few blog posts with regards to widgets, you send these blog posts out into the great void that we call The Internet.
Before long you find that your blog posts have been commented on by other widget lovers from every conceivable walk of life, these widget lovers tell their widget loving friends about this blog where widget lovers can congregate to worship all things widget related. Before you know it you have an army of widget lovers hanging on your every word, and when you develop your prototype “Wonder Widget” © 🙂 you have an army of cash in hand widget lovers to offer it too, and the beauty of this scenario is that it didn’t cost you a single penny, just a little bit of your time to impart your knowledge on your chosen subject/profession.
If you are thinking of starting your own Tribe, Cult, or Movement, then I would most definitely start off by starting your own blog, you can show and share your expertise, you can invite discussion, you can grow your brand, and who knows, you might even manage to make a few quid into the bargain.
If you are anything like me and love to give your opinion, then I would definitely consider starting a blog, even if no one reads it, you can have a bloody good rant.
Author: Sean Mantack is the coach behind Stuck In A Rut Coaching.