Creating a twitter strategy is one of the most challenging things to do when you start using social networking in your business. You have to balance creating amazing content within the confines of 140 characters maximum. That is why a twitter strategy can be quite daunting to some new twitter users. Additionally, that is the exact reason I want to show you how to create an effective Twitter strategy
First, in order to create an effective Twitter strategy you need to understand the basics of how Twitter works. Spend a little time understanding how Twitter operates. Send some tweets back and forth between other friends and yourself. Then start looking for new people to follow. Once you understand how the system works and have a base of followers you can do just about anything.
Second, start thinking about what you’re twitter audience wants. Do they want to have more money? Maybe they want to lose weight? What about find their true love? Whatever they want, you must provide quality information to help them get from point A to point B. Twitter in most cases is not about selling people online, instead it is a gateway towards your blog, website, phone consultation, or whatever sales process you use. Twitter just provides the information and ideas that positions you as an authority in your industry.
That is actually the key to Twitter. Do not treat Twitter as a sales tool. Instead, treat it as a lead generator. Because you can build a huge list of prospects through this social network, as long as you respect your follower’s intelligence. No one went on Twitter to hear about your products and be sold by you. They will listen, however, to someone who provides them with a solution to their challenges and generally cares about the people they meet online.
Third, as we stated earlier, you are using the content that you provide to your prospects to establish yourself as an expert in your field. Most consumers want to deal with a seasoned professional. They want to know that you have a certain skill level in regards to your industry. That is why in the past many success people in various fields worked on perfecting their craft for 5, 10, 15, and even 20 years before they started to have a huge level of success. However, with tools like twitter you can demonstrate your knowledge to a vast audience and convey the knowledge and authority in your field in months or even a few years versus traditional methods that might take longer.
From the strategies above you should be able to surmise that being on this social network has less to do with selling then with educating. That is why your Twitter strategy must rely on creating solid content to help your prospects succeed, because when they succeed so you will.