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I thought today would be a great day to discuss the power of audio. After all, I am hosting my first BlogTalkRadio show tonight at 5:30 PM CST. A corollary discussion about what makes audio so powerful just seemed like the right topic for today’s blog post.
3 Powers of Audio
First, videos are great, but they really do not work in the car. Imagine driving down the car with the video in front of you as a cute little squirrel comes hopping and bopping out on the street. Not pretty! That is why radio & cars have gone hand in hand with each other through the years.
As someone who has done a lot of traveling for business in the past, I know how crucial it is to have something valuable to listen to in the car. Otherwise, you could get stuck with a Justin Bieber marathon or worse it could be a complete interview of all the Jersey Shore cast. While those may seem like extreme circumstances, the fact is that having something quality in the car to listen to is not always available.
Which goes to the idea of what works for your clients. I am always talking about adding value to your clients experience. I guess I just needed to put my money where my mouth was/is and provide something extra for clients to learn more about the mystical internet marketing art.
Second, everyone does it. I am sure if my mom reads this if she would ask me if everyone jumped off a cliff, would I do it too? A clearer way of stating this would be to say that by the end of 2010 nearly 47% of all adults had some type of MP3 player. Sorry, there are not recent statistics that I could find on the matter.
Assuming that number has increased a bit by then by all likelihood at least 50% of all adults have an MP3 player ready and waiting to fill up with quality information. That is something I can not ignore for my audience. It is a number that is large enough to get every marketer thinking about how to connect with their audience.
Third, the internet is about content marketing. Content marketing is not just articles and videos. It can also include podcasts, radio, pictures, webinars, ebooks, presentations, and infographics to name some of the main ways of distributing content through the internet.
Diversifying the type of content can hit your target market in different ways that matter to your clients. If there are visual prospects out there, like myself, they will prefer infographics, photos, video, and written text. However, for audible prospects who are yearning to hear my voice (despite the disturbing implications of this sentence) my message might be better understood through podcasts, audio books, and internet radio.
Power of Audio Tonight
With these three powerful factors I decided to create the Market Lately Show: Your Marketing Nightcap. Here are the details for the show tonight:
Show: Market Lately: Your Marketing NightCap
When: Mondays at 5:30 PM CST starting February 6th
Where: Market Lately Show
Who: The guest is Lisa M. Blacker, President of Connection Victory, Inc. She will be discussing integrated marketing for your business. Combining the offline and online marketing.
Questions: Do you have questions you want us to answer? Then fan “Market Lately” on our Facebook page. We will answer the top questions of the week from the Facebook page on the show.
Looking forward to showing you the power of audio tonight!
All the reasons you mentioned sound quite persuasive, but I still think that there is nothing better then video
I don’t think we should bother with offline marketing anymore. But that’s my opinion, I can’t wait to see what Lisa has to say.
I have cut back my offline marketing dramatically over the past 6 months. However, I still get a lot of clients from offline marketing, so I would not say that completely cutting it off is necessary.
Hmm… I’ll mark your word on it, Andy. Maybe I was wrong, I have to analyze closely.
If there are visual prospects out there, like myself, they will prefer infographics, photos, video, and written text.
I agree, but the fact is that there are other people who learn through audio. If you are interested in video then check out my Social Networking Minute videos every Friday.
Why not just do all three? Video, audio, and text? Is this audio available anywhere, I miss it yesterday 🙁
It is at the bottom of the post.
There are more and more blogs that provide their visitors with audio. I can’t say that I like it greatly, but still it can be useful for some people who better perceive information aurally.
Exactly! There are such a wide array of understanding methods for people that hitting different parts of that understanding is huge.
I have not cut off my offline marketing, due to the fact some of the local area business owners still need design and consultation for their online services. Those who are older like to have meetings in person, rather than by phone or through email…out of their comfort.
We cannot ignore offline marketing as a lot of the concepts we use online did come from offline marketing.
I completely agree with you. I do both in-person and email and phone business with my clients. This strategy just adds to what we are doing offline.
Audio is really important…Thanks for this one…
In my case which is a music lover, audio is one of the big net that left me a kind of happiness.. I don’t think if I can take audio out in my life…
Glad that the web still has something for everybody.