Keyword Analysis! The term just magically rolls from your lips like a little sweet taste of heaven. Let’s say it again! Keyword Analysis! Ah! What sweet delight! Today’s topic might shock everyone, but we are going to talk about how to do great keyword analysis. The fact is that this is a lot easier than you would think at first sight.
Before we get into that, I want to explain why great keyword analysis is so crucial to your blogging efforts. This is something that took me a long time to understand (Check Out Social Networking Blog Duh List 10 Times Over). The fact is that Google has the ability to deliver millions of viewers to see your information, read your blog, and use your services. Doing the right keyword research is crucial to long term success with your blog.
Keyword Analysis In Action
Keyword Analysis Process
The process shown above can be repeated a hundred times. In fact, I am sure that I have used this process way more than that for finding the right keywords to add to my blog. The key is looking for words that have decent global searches, and at the same time do not have a lot of Google results.
Preferably between 200-1000 global searches and less than 1,000,000 hits. It is not impossible to find keywords that will work for you outside this range, but this will more than likely be your sweet spot as a blogger.
Now you know the magic of keyword analysis. What keyword analysis ideas do you use for your blog?
Hey Nathon, Ross here. I love the way you wrote this article. It is a difficult subject to explain and you did it gracefully and easy to understand. Everyone should read this article. Thanks I will link to it in the future sometime. 🙂
I appreciate your compliment! That would be awesome to share this in the future!
Thanks for this, Andy. Typically I set my upper limit of hits at ~100,000 for an exact match (KW in “”). After watching this I’m wondering if that’s too low. This is great info and food for thought. Cheers!
You might want to go a little higher, however, if you have keywords that you find with that little competition go for it!
SEO has always been the thing I have avoided. I always get a kick out of those that think of it as **FUN**! Communicating good information in the form of good writing is what I enjoy.
Anyway, I perceive two issues- choosing the right keyword (which You are addressing) and then using it correctly to get the SEO results you would like. I recentlky got the SEOPressor plugin which helps me with both. How does it help me with choosing? It reminds me to DO it. I see that big “SEOPressor Score” block to the right of where I am writing in my WP post and it reminds me to take care of that. SEOPressor is nothing more than that, but for people like me that just are glad to finish writing the post, a reminder can be worth it until (hopefully!) the habit is ingrained.
All that said (in answer to your question at the end of your post), I noticed that you kept clicking the keyword to go and see how many hits the keyword was getting. Many hits = many sites with keyword = much competition. OK. But you never said anything about the little green graph box under “Competition” — how does that relate? Would looking at the amount of green in the box tell me the same thing without having to see how many hits I get? Just wondering.
When I first got started I thought to myself keywords what do I need keywords for, or why do i need to research them Ill just play it by ear….LMAO, boy was I wrong and I had no idea how much a role they play in so many avenues or marketing as a whole.
That overwhelming sense confusion is gone but it creeps up from time to time, keyword research is not something I have mastered but have a much better understanding for it for sure, which will help for sure. Anyone interested in anything should do their homework and research, experiment. Your video is simple and to the point.
Congrats on top commentator of the week Andy, kudos dude
I had the same thought! It took me a long time to realize the importance of keyword research as well!
Had an SEO guy look at me weird wondering what was wrong with me.
I can only imagine why he looked at you weird. It must have been because he figured that its second nature and just what you do when beginner to research niches, articles etc
Probably! It was still one of the most valuable conversations I have had on SEO to this day. A bit of a wake up call.
The research is sometimes not fun! It is fun and exciting when you finally find the exact keyword you needed to get some extra Google juice!
I use SEOPressor as well. It is definitely nice to see what you should be doing with SEO, but you still have to do the initial SEO work. That way you can write your post, and then have the SEO added as an afterthought to your writing.
The green competition is for Google Adwords. Those are the paid ads on the side. I am so used to ignoring them, because they are not relevant to the searches we are doing that I forgot to mention them. Thanks for the heads up!
So THAT’S how you do it! Thanks for this, Andy! I’ve been meaning to “research” how to do this, as I know it is extremely important, but its nice to spell it out obviously to me because I can be a bit dense. Great post, and I do plan to link to it in the near future!
Keyword research is a critical step if you desire Google page #1 ranking. It is the foundation in obtaining that status. Utilizing long tail keywords, understanding how to use within your article will help you obtain that position. Driving targeted traffic to your blog and/or website is necessary to be successful on the web.
You have a great article and I look forward to visiting again soon. When we visit someone’s blog or article we always learn something. Commenting is a viable way of showing a person you care and enjoyed your visit. The internet is like anything else in life, the more time you put into it the more you will get out of it. And most importantly always give value. What we give comes back twenty fold.
Being a successful entrepreneur on the Internet is all about giving value if you wish for that higher lofty place called the good life. The amount of money you make will come down to the value that you offer the world, and how much you help others. The advise I would give anyone getting started in this industry or if you are seasoned, is the following:
(1) Find a good mentor.
(2) Become a student of personal development and life.
(3) Always be a student no matter how successful you become. (4) Offer as much value to the world as possible and be sure to share your strategies with others.
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Thanks for your great comment! I agree with you that targeting is crucial to any sites success.
Andy. Thanks for this tutorial on keyword research! Great tip on customizing the search field to indicate that the search should be ‘exact’ and not ‘broad.’ I heard once before that if you are doing a search in google and want to know how many sites compete for that keyword – that you should put it in quotes. Like “keyword research” as opposed to keyword research. Get it? Do you know if this has the same effect as the ‘exact’ vs. ‘broad’ customization? Thanks again!
I just tested that out, and it did not make a difference. The only way to do this effectively is to make sure you have your broad and exact settings done correctly.
Great stuff and a great overview. I’m just getting used to the keyword research process and noticed from your video one thing I was doing wrong.. I wasn’t choosing the Exact search and was using the results from the broad category… Once I reviewed my keywords, I noticed that there is a large difference in the results you get from the tool.
Do you use any other tools like Market Samurai? I tried it out but I almost wonder if it provides too much. Seems like the google keyword tool provides enough to get you going?
That is great that you are learning how to correctly do keyword research. Believe me there is a lot of trial and error.
I have used Market Samurai in the past. It was OK. The fun for me is finding the exact keyword that makes the most sense, and I was getting better results from the keyword search. That being said, I have a lot of friends who use Market Samurai religiously.
One tool that was cool was CherryPicker by Ryan Deiss. It is a free tool that is really cool on who your top competitors are for various keywords. Other than that I mostly use Google. I like going straight to the source.
Let me know if that answers your questions?