First of all, I understand that the optin email lists is not exactly how to say spell the word optin. However, I like to be a little bit different than everyone else by saying the phrase optin email lists, because the fact is you have to be a little bit different and interesting to attract people to your optin email lists.
Oh, wait Andy, are you proving a point about these optin email lists? Why yes I am! Thanks for asking!
I already spoke Saturday on how to integrate an Aweber account into WordPress, so today let’s focus on why it is important to actually have optin email lists.
Optin Email Lists Equation
The first part of the equation behind optin email lists is that you create something of value that is unique to your subscribers. That way they will be encouraged to go out and subscribe to your optin email lists, because you can help them.
Which leads to the second part of the equation: E=MC2. Oh, wait! My bad, I meant I WIIFM. What’s in it for me? The traditional call of the consumer, since the first markets opened their doors. The fact is that trade means trading one thing of value for another. In this case, it is an email address for xyz freebie.
You just need to make sure that the xyz freebie is what your target market wants. That way you will have the ability to build your optin email lists even faster. That means you definitely want more than one list. Each target market you have should have it’s own list. You might have one master list for ease and convenience, however, the differentiation between your lists will give you the power to more effectively help your target markets.
The Importance Of Optin Email Lists
Finally, the importance of good optin email lists is found in the conversion rate. Let’s face facts and admit that 95% or more of the people who will visit most websites will never return. If there is a way to capture the attention of just 5% more of the people who come to your site, so that they can receive quality information from you on a regular basis, that means within 1 year you have the potential to have a 50% increase in quality traffic to your site.
To explain that in a little more depth. Take this scenario. Your site gets 50 people per day. Out of which about 10 are regular visitors. 20 come from search traffic and another 20 from social media.
If you are able to convert 2 people everyday from the search and social media to your list then at the end of one month you will have 60 new people to your list. At the end of 1 year that will be 720 people to your list.
If only 10% of that traffic visits your site once a week, then you now have increased your traffic from 600 visitors per month to a little under 900 visits per month. Factor in the increased comments, which will help your search traffic along with the additional shares, retweets, diggs, and stumbles to give you a full blown explosion in traffic and business.
That is a nutshell is the importance of using optin email lists for your website or blog. Without including these optin email lists in your marketing plan you are literally leaving money on the table.
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Hey Andy, I really like the way you lay this out – I’m totally into “systems” so breaking it down into how many visitors you can get to stick each day helps to make building a list seem a little less overwhelming. Thanks!
Marquita,
It helps me as well. That is why having a system helps everyone from beginners to experts.
Andy
Maybe its just me but the saying the money is in the list is like beating a dead horse.
I know you didn’t really mention Andy, as I am sure most people have heard the same saying and granted the money very well may be in the list but more so the relationship you have/create/develop with your list is more important.
CJ,
I could not agree with you more. This was just part of a larger email series that I have planned for the week. The next one will be out in an hour or so going into more detail about how to monetize the list.
Andy
Andy, you make some great points about email opt-in lists. Building a list is very important online, because you need a way to somehow communicate with your visitors as it takes repeat visits to really build enough rapport for someone to trust and want to buy from you. Once you have that list you can continue to send them valuable content that will help them with their problems, which makes you a source of authority and increases the likelihood that followers on your list will buy from you. Good post!
Hans,
You nailed it! It is about repeat visits to your site, so you can build a rapport with your readers. Thanks!
Andy
Andy I think this is topic or part of the blogging process a lot of us get wrong. What is amazing when you look at the big picture is how just a few changes in numbers can mean to our total number of visits to our blog that was very impressive.
Steve
Steve,
I figured it out after getting it wrong for such a long time. I kept looking at how to increase my traffic. Then I realized that when I just sit down and create valuable relationships people will repeatedly come back to my site time and again. Thanks for your words of wisdom on this topic!
Andy
Andy, I agree with Hans in that the list is very important but not as important as the relationships that you create. I have been meaning to create an email optin list for a while and your article just solidified my decision and pushed me off the fence.
Brian in Chicago.
Brian,
The list can be something for building a relationship with a large group of prospects at once. Glad to see that you are looking to start your optin list!
Andy
Great article, opt in email list are and have been an important tool in internet marketing because they literally put a giant microscope over those small targets businesses often try and hit when they are marketing a product. It really helps them get to know their customers that much better. Reaching a large amount of people is great, but reaching the RIGHT amount of people is even better. Opt in email lists are being utilized by businesses because they really do ensure that businesses get the most out of their internet marketing efforts.
Andy,
The “opt in” is so important because the first rule of email marketing is to get permission.
Plenty of people take shortcuts and buy lists but because these people didn’t opt in, they’re not going to be to receptive to your emails. So the chances of being slapped with a spammer tag is very high. Response rates will be extremely low as well.
So again, the opt in is all about permission. It also help the list owner maintain a highly targeted list of prospects who are much more likely to become customers.
Dewane,
Without permission, you do not have a list. You have a hope and a prayer.
Andy
Andy,
those number statistics are very interesting, but they make a marketer humble at the same time. To see how a person could build an email list with baby steps.
An email list is the backbone, the base, the foundation of our internet marketing business, it keeps us in business longterm, it increases our profit rate if we build it the right way.
I’m personally building my email list different from most marketers, I’m building my email list on building a strong relationship with the person that visits my blog from the very minute they enter my blog, because I find myself in alot of marketers list today and they’re always sendind me something to buy, but anyways great article post my friend.
Sincerely Yours, Kenny Fabre
kfm24
Kenny,
I believe that you are absolutely correct that building a list is about building a relationship. Without that there is no way you can create the trust for people to purchase your products.
Andy