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Digital media is undoubtedly becoming the dominant aspect of the marketing industry, as well as most other industries. Recent years have seen an online revolution which has affected the way that companies all around the world do business. To dispute this is to feign ignorance to the way in which the world is changing. Whilst it may seem obvious to infer from this that print marketing is a dying art, this is not necessarily the case.
It is true that digital marketing is growing at a fast pace. Indeed, some companies are moving entirely to digital marketing, but this does little to prove the point that print marketing is dead. Instead, this actually improves the effectiveness of print marketing, leaving those businesses still involved with something of a monopoly. As long as a marketing tool remains effective, it is never dead – this is true independently of the success of other platforms.
Is print marketing more effective?
In a survey, Modern Distribution Management (MDM) found over 65% of companies asked found print distribution to be an effective means of marketing. Even if only for a reason as simple as the fact that some customers don’t even use the internet. The lesson for businesses is not to cut these customers out – rest assured, others will.
Rather than burning out, print marketing is evolving to stay in the game. Content marketing is the latest common strategy and involves building a relationship with the consumer which is not built directly upon sales. It is a process of communication which builds trust based on the relaying of information. Picked up on by a number of highly successful outfits, it is used by companies such as Microsoft and P&G to great effect.
What about advertising?
Advertising has been around for a long time and it is no longer as simple a business as it once was. Consumers now have a vast number of methods by which they can avoid and ignore advertising. Content marketing is aimed at bridging this gap created within the marketing industry by addressing the problems between businesses and consumers that have given advertising a bad name in the past. Content marketing may well be considered an attempt at a more personal form of capitalism.
However, there is a gap which has been left in the industry of marketing as businesses have made carelessly significant shifts towards digital media. Distribution of a new type of marketing, making use of those good old Canon ink cartridges is an effective way of capitalizing on the niche. Phoenix Direct can help you equip your business with the necessary means to get all your materials produced to the relevant quality – whether these be for print marketing or digital advertising.
This insight into the marketing industry is brought to you by Phoenix Direct. Phoenix Direct is the UK’s premier supplier of Canon ink cartridges . Phoenix Direct is the UK’s premier supplier of Canon ink cartridges and other office materials. For more information on printing supplies, visit their website.
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Very interesting … I think we (especially entrepreneurs) need to be cautious about automatically following the trends … yes, digital is hot; but I came across a fascinating research study a couple of weeks ago that stated of those surveyed (10,000) 47% preferred PDF to eReader and podcasts came in way down the list. But what’s really interesting is that just last week I surveyed my subscribers to test those findings for myself. The stunning thing was responses almost mirrored that study – 45% of my subscribers prefer PDF to eReader download formats – not one voted for video, and only a handful for podcasts. Of course one can’t discount the large numbers of consumers who DO prefer digital – my only point is we need to keep listening to our audiences about what they want …
Marquita,
Absolutely! It is all about providing different ways of interacting with your community of subscribers. Everyone likes it differently.
Andy
Digital media is the only way for businesses to direct marketing in the future in my opinion.
As much of a digital marketing lover that I am, there are still some very good applications to offline marketing.
Well for me, print marketing is still effective aside from using social media and others.. We can still use it and I am sure it can still be effective..
Use print and social together for better results.
Digital media is an important field of communications and has continued to grow. Consumers expect to be able to access their favorite forms of media quickly through electronic formats. Digital media is now taught at colleges throughout the country to help graduates keep up with this trend..
Rochelle,
I love how colleges are scrambling to teach internet marketing courses.
Andy
This definitely important today to our business success today and continue to create a good result in marketing.
Digital media now a days is playing an important role in business world it has a rapid growth in this industry.
I just completed a test run. My print marketing brought more calls than my email marketing. I heard it was working about a month ago, so I gave it a shot.
Now, when people log into my email, I ask for their address. Most people are not putting it in, but those who did, it was a higher rate than the norm.
Donna
Donna,
That is interesting. I have been examining mail also, because of the new Post office flat rate idea. Good to know it works.
Andy