Sometimes when you are marketing your property, things don’t work right away. There are a million reasons why this will happen. However, the key is that you need to master the art of the real estate pivot. Change up your marketing to find the right mix to connect with your buyers or sellers.

Say you’re marketing your real estate to sell your property. On the flip side, often investors want to buy a property, and the marketing fails because most marketing does not work. You’re going to have to test, test, and test until you get something that works. That’s just how life goes.

What happens when the marketing goes silent? This is when you need to pivot.

It would help if you took action. It is important to keep trying different ways of accomplishing your goal. This might also indicate that maybe you should try a different approach and try a different method. For example, if you run a Facebook ad, there are many different ways you could optimize that Facebook ad. Maybe you try to use a different image or revamp the text. Perhaps you have a bad landing page. Instead of sending people to a website, you can use the Facebook lead ads because Facebook automatically fills that information in on their platform, making it easier to get leads. That said, if you use Facebook ads, check out our latest Facebook Ads Special Categories podcast.

The key is how do you want to direct people? What motivates them to take action? Think about it from another perspective. For example, if you’re a seller and trying to sell your property, and it’s not selling, you have a few options. You could lower the price, which is what a lot of people do. Or maybe instead of lowering the price, you take a new photo of the front of the house. Maybe upgrade the photo to a virtual tour and see if that works. There’s a lot of different ways you can market real estate. The key is that if it’s not working, it’s time to pivot.

Keep that in mind as you continue marking your property. Ultimately, the best way to do that is to test, test, and test some more because the reality is that no one has the answers, even the experts. No one fully knows what’s going to work. What’s going to inspire one person to move and to buy your property versus the other ad that might just completely fall on deaf ears? Keep testing, keep playing with it, keep pivoting, and, eventually, you’ll find the right message. And don’t quit. Just because you found the right message doesn’t mean it will work forever. Just because something works today doesn’t mean it will work tomorrow.

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