Social Network Schmoozing is an art and a science. You have to know the specific steps needed to create a successful business relationship with your network and at the same time understand the art of what to say in what situation. Whether you are using Facebook, Twitter, or LinkedIn you have to be prepared to create an amazing place for communication.
So let’s start with the science of social networking schmoozing. First, you have to start connecting with people in a methodical fashion. Every day I connect with hundreds of people on Twitter, Facebook, and LinkedIn. I am continually adding to my list of connections and looking for the rare nuggets of people that will become my clients. The secret is that there is no secret. I make more connections in a week that never go anywhere than most people do in a month or even a year. The difference is that I connect with more of them faster, so I can find the connections that have the best chance into growing into a professional relationships faster.
Once I find these diamonds in the rough(excuse the Aladdin quote), I start engaging them. I talk to them on their Facebook wall, mention them on Twitter, and answer their questions on LinkedIn.
This is where the art of schmoozing comes in. I have to engage them in a way that will lead to a professional relationship and at the same time I do not want to be pushy about my services. My quality of work speaks for itself.
Therefore, I use Dale Carnegie’s immortal line, “No one cares how much you know, until they know how much you care.” I actively take an interest in what they are doing and their life and business in general. It enables me to more effectively build a long standing business relationship with my clients and network partners.
After being artful in human relations we return to the science of schmoozing(should I give away Social Networking Schmoozing degrees?). It is sort of like a science-art-science sandwich in a way. I feel like baking a cake and asking for one parts art and two parts science. Yet I digress. Once we have created a relationship. The trick is to now build it. The best way to do that is by connecting with them on your social networks personal messaging system and eventually through phone, video, and possibly face to face conversation.
Social Networking Schmoozing is all about creating the right environment to create and build relationships online that are prosperous for the long. You do this by using a mix of processes and systems along with the right human touch. That is what social networking schmoozing so successful you do it over and over again and it always seems like the first time.