This is your social networking power profiles of the week! After taking a little time off from this weekly column, we have your regular profile. This week’s social networking power profiles covers Flourish Studios. This is a client of mine, and an excellent example of how retail locations can successfully use social networking to promote their retail business.
Social Networking Power Profiles
Name of principal(s) Dr. Julia Rahn
Company Flourish Studios
Industry Modern Day Mental Health Boutique
Marketing Twitter, Facebook, Constant Contact, Partnerships
Time In Business 3 years
Twitter Id flourishstudios
Brief Bio Flourish Studios is a multi-faceted learning gallery, which motivates and prepares adults, teenagers, and children to bring about significant, self-selected life changes. Our unique integration of professional guidance, inspirational resources and nurturing ambience is designed to help individuals across their lifespan than encourages them to flourish.
When did you start using social networking? When we first opened. However, it wasn’t until last month when we really started to fully understand the power of social networking.
How did you start learning about social networking platforms? In-person event, classes, webinars, on the job experience? Andy Nathan introduced us to muplitple platforms. Everyone knows about twitter and facebook but he helped us explored several other options.
What is your favorite social networking site for business? Why? Twitter because it is the best way to connect with people immediately. We can communicate quick messages to our followers especially when we had a fire next door.
Do you have a specific strategy that you use to be more effective when using social networking? The best strategy is to match your goals with the correct social network. There is no one right answer. You have to understand your business, and then have your strategy match your business approach.
How has it changed your business? It has really helped us to not only connect with more customers but other businesses as well.
What was your biggest mistake in social networking? Not using it enough.
What would you tell people starting out in social networking to focus on today? Try not to focus on everything but find a few networks that work for you and really make that page your own.
What direction do you see social networking going in the future? Additional use of sites, such as Google Places and Foursquare.
Thanks Flourish for your social networking power profiles this week! Great to see about how retail businesses are using social networking.
Social Networking Future Submissions
This is your social networking power profiles of the month. If you are interested in submitting a social networking power profiles in the future, please Tweet @andynathan for more information.