Every Thursday we have a new Social Networking Power Profiles. This week social networking power profiles is on CJ Jelinek, owner of JellyNeck Solutions. He is also the person who created Fieldtrax, the appointment scheduling software you can find on my sidebar (Probably will have a future post on this). Without further ado, here is CJ Jelinek, our Social Networking Power Profiles of the week!

Social Networking Power Profiles: CJ Jelinek

Name of principal(s): CJ Jelinek
Company: JellyNeck Solutions, Inc

Industry
: Web Design and Development

Marketing: Word-of-mouth

Time In Business: Incorporated in 2008, but in web development for over 12 years.

Website: www.jellysites.com

Twitter Id

jellysites

Bio: I spent many years designing and developing small business websites for various client types around the country. Although each and every one of the sites looked unique, I was spending a couple months on each one mostly due to the back end development (e.g. custom programming, CMS integration, etc). As a result, while I was charging a higher rate, my target audience was gradually expecting to pay less. I soon realized that in order to remain competitive, I had to reduce production time and lower my rates, while still producing the same quality websites. Since the bulk of my time was spent developing the back-end systems, I knew that I had to replace my custom-developed Content Management Systems with something more universal. After researching the various options (WordPress, Joomla, Drupal, etc), I found that in order to do it right, I had to start from scratch. So I set out on a 6-month journey to build a completely unique platform from the ground up. The result is what I refer to as the Small Business Platform. In addition to the usual CMS features, it allows average, every-day users to build their own functionality without needing to know any HTML, PHP, CSS, MySQL, etc. In essence, it means you don’t have to hunt around for a plugin or hire a developer to create one when you need some sort of functionality. With this platform, I can now offer a custom-designed website with advanced functionality, in a fraction of the time, and at an extremely competitive price. And the best part is, instead of paying a developer, my clients can save the money and do it themselves. It’s the perfect one-stop solution for any small business. But it’s also a great platform for web designers and developers looking for an alternative to the usual CMS options.

When did you start using social networkin
g? I suppose it’s only been a couple of years. Time flies.

How did you start learning about social networking platforms? In-person event, classes, webinars, on the job experience?
Web development didn’t exist when I was in college. As a result, all of what I know today is self-taught. The same is true of social media. I gradually picked it up while promoting my business locally in Chicago.

What is your favorite social networking site for business? Why? For business, I would definitely say LinkedIn because of the high quality of connections. It’s like Facebook for professionals.

Do you have a specific strategy that you use to be more effective when using social networking? I tweet about my websites and platform enhancements as I go live with them. That gives me (and my clients) additional exposure—especially since my tweets are also displayed in LinkedIn.

How has it changed your business? I think LinkedIn lends professional credibility to my company, which often leads to offline conversations. And Twitter allows me to stay in front of people so they know what I’m up to.

What was your biggest mistake in social networking?
Focusing on mistakes just wastes time. Learn from them and move on.

What would you tell people starting out in social networking to focus on today? Focus on your work. If you can, hire someone to do the social media for you.

What direction do you see social networking going in the future? It’s obviously all the craze right now and will be here for some time to come. It will keep growing by leaps and bounds. But as with everything in life, nothing is permanent. This too will be replaced by the “next big thing”. So be sure to position yourself to be in front when it happens.

This has been your social networking power profiles for the week! For those interested in having your own social networking power profiles, please Tweet @andynathan why you should be next week’s social networking power profiles!