Providing the correct social media maintenance for your vehicle is just like car maintenance. I was thinking of this analogy today as I was getting my oil changed. The fact is that everyone business person wants their social media campaigns to go on without them indefinitely until the money just rolls in.
Reality dictates that you have to provide some social media maintenance to ensure the engine for your prospect building runs smoothly. Without that maintenance, you will eventually found yourself stuck on the side of the road wondering why your car just died out.
Why would anyone expect any less of their social media efforts. You have to provide the correct social media maintenance, and then you can resume your prospecting activities from social media.
That means we need to take a look under the hood every once in a while to ensure that we get the most out of our social media efforts. Otherwise, we are just asking for trouble.