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A focused niche on any web site is essential for good marketing strategies. But how do you find the audience interested in your niche and what you have to say?

Locate Your Target Market Online

It’s easy to find your target market through online searches and social networks. These are free tools that every web site owner should utilize.

Twitter Marketing

If you don’t have a Twitter account, start one specifically for your niche web site. Use that Twitter account only for that site and no others. Locate and follow people, organizations and companies that are tweeting about your niche. Find a few popular #hashtags related to your niche and use them in your tweets. Join Twitter chats to engage and get social with your target market.

Facebook Marketing

Create a Facebook Fan Page and use it to join up as a member of other Facebook fanpages related to your niche. Engage with the other pages socially. Doing this will help promote your Facebook page which will, in turn, market your web site to Facebook users.

Niche-Focused Online Forums

Become a regular contributor to forums related to your niche. For example, if your niche is focused on dog grooming, join popular local, national and international forums for dog lovers, animal adoptions, and animal rescue. Engage in the conversation as a regular user, being careful to plug your services without appearing like a spammer or going against forum rules.

Visit and Contribute to Other Sites

There are other web site owners like you who are involved in your niche in some way. They already have an audience that you can borrow for your site. Going back to the dog grooming niche, find a few sites related to dogs, pet owners, pet names, and animal rescue and become a daily reader and commenter. This will help you develop an online relationship with the site owners and regular readers, driving traffic from their site to yours.

Other Things to Consider for Niche Internet Marketing

1. Utilize free online services such as YouTube, StumbleUpon, Digg, and other popular web sites to locate more users and gain a following through said services;
2. Write guest blog posts for popular sites and blogs in your niche in exchange for a link back to your niche site to improve search engine rankings and borrow readers from those sites;
3. Consider focusing more locally in your niche, enabling you to dominate the online market more quickly by narrowing the niche to something like “Dog Grooming in New England” instead of just “Dog Grooming” and join local organizations and groups to meet your target audience in person.

The most important thing you need to focus on in order to locate, target and engage your market is to be authentic and social. Avoid obvious promotion strategies and just be yourself online and in person. This will win people over, bring them to your site regularly, and encourage them to share your site with their friends with similar interests.