If a real life story is about an unknown who makes good, most folks will love it. Think about movies such as Rudy, Seabiscuit, and The Karate Kid. In each of these pictures, we have a would-be hero who lives up to his potential to give us something to root for. We all want to believe in making it big, no matter how steep the odds are against us. Movies like this give us hope in an uncertain world.
The business success of others inspires us too, especially when an unknown suddenly makes good nearly overnight. Today everyone knows who Jim Carrey is, but he could have been just another guy if he had not pursued his dream. At one point in his life, his family was alive and able to stay together only because they had a camper van to live in. He worked full-time and went to school to try to help out. He began his career doing stand-up and landed a part in a sitcom. From there, his career has just kept improving. Proof of this is that he is among the comedians who net the biggest annual income.
A tiny Utah company has shot out of nowhere to hit more than a million in sales this year alone. This company, Orabrush, was built around an invention. The invention was a device to fight bad breath. Numerous methods were employed and paid for to get the word out about this timely merchandise. Nothing worked until the creator of this little piece of equipment ran into a young college student who saw the potential of his brush. Believing in the product he was selling, and making the most of the social media, this BYU student decided to make a video campaign. But not just any video campaign, this would be one marketed to YouTube, Facebook and Twitter alone. He knew it needed to be good, so he hire out the writing of the skit. He was aware it should be eye-catching, so he got an actor with the right energy and vibe. And this company that was nowhere rose to a million in sales from online marketing alone. How could this happen? Twenty million views for the catchy and off-beat YouTube video promoting the toothbrush converted to 250,000 Facebook likes, and the rest is retail history.
The market is still fresh, so you can jump in too. There is absolutely no reason that, with the right idea, the right appeal and enough honest to goodness talent, you can’t be the next company to go viral and hit it big. Think of the possibilities. Come on, dream big. Then get out there, make online friends, make your presence known and make the most of social media.
About the Author
Margo Smith graduated with a B.S. degree from BYU. She enjoys writing about a variety of subjects from etymology to online classes to marketing and media. She draws from her own education, her years in college and an author’s perspective on life when compiling articles
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