King Tut is an icon of all things good and all things cursed. He is the representation of Egypt 4,000 years after he died when he was only the pharaoh for 9 years. That is why when people use him for their own marketing, it is amazing, because he represents everything people picture about a place and time in history. Few brands survive 4 years, let alone 4,000 years. In the video below, he is manipulated into a King Tut dog with hilarious effect to create a positive reminder of the company that created this branding tool.
Marketing is an amazing tool helps people understand in a new and appreciative way how a brand can help them in a specific and beneficial way. The video below is a testament to that idea.
The only question I have is the following: Does this help people appreciate King Tut more or the business who created the King Tut Dog?