Keyword Research & Your Website

Keyword research & your website go together like a horse and carriage. You can not have one without the other. So I paraphrase from Married with Children. I believe you get the point. Your site is up. Your marketing is ready. You start promoting your services and then all of the sudden your sales fall short of your expectations. Why? No one is finding your videos and additionally you are a ghost on Google. People have heard about you, but no one can find you. What next? You need to make sure that the keywords that you have used for businesses to find you is correct. That is why keyword research & website development are linked together.

Keyword Research Basics

First, you will need keyword research for search engine optimization (SEO). Writing amazing content is not sufficient anymore. You need to be able to write sufficient content with keywords that will help readers and viewers find your information on Google, Facebook, Twitter, and Youtube.

The easiest way to start keyword research is to sit down and think about what keywords describe your business the best. Think of roughly 25-50 keywords. These do not have to be single words keywords, and in fact they should probably be 2 or 3 words long. The reason is that using a word such as “SEO” is extremely crowded. On the other hand, using a keyword, such as “Search Engine Optimization” will have a greater likelihood of landing you on page one where you will receive the most traffic and therefore business.

Second, Once you have thought of these keywords start using some of the free resources. One of the best resources is Google’s keyword research Tool. You can type in virtually any keyword and it will spit out how many people type in the specific keyword every month. For those of you looking to do Pay-Per-Click (PPC) ads than you can also find out how competitive this word is as well.

Another great free research tool is Wordstream.com. This site shows how often your keyword has been research by competitors. Wordtracker does the same on a fee basis. Either option will help you get a better idea of what type of competition is out there when you choose your final keyword.

Third, once you have completed all of your keyword research you want to start using your best keywords in your blog posts, articles, videos, websites, and other online marketing. The ability to keep using these keywords will help lend additional strength to your keyword marketing.

Fourth, monitor your keywords. Like everything on the internet, a keyword can be the star word to have one day and irrelevant the next. Always be on the lookout for ways to tweak your keyword research, so you can maintain and build your search engine optimization.

Let’s return to the idea that started this entire post: Keyword Research & Website Development. The combination of keyword research & website development together will help you not only have a visually appealing site, but also one where you will attract more traffic. Keep looking into keyword research to build your website traffic.