Guest Post: Tanner from Utah Video Marketing team contributed this guest post on the power of word of mouth marketing.

Marketing is one of the most important things in business. Without marketing, you are not going to be able to have any clients or customers. Even if you are the best company for your niche, it will mean nothing if you aren’t well known in the industry. When you are looking to grow you company, you need to spend a considerable piece of your budget on marketing. This will assure that your company is able to reach the target market that is going to bring in your revenue. If you are marketing to other companies, actually contacting those companies directly could be a great from of marketing.

Regardless of the product or service that you are marketing, you need to be able to reach your customer base. There are many different ways of going about marketing, but there are certain types of marketing that work best, whatever industry you may be in. Word of mouth marketing is one of the most valuable types of marketing that is out there. The importance of word of mouth marketing can be the difference between your company being very successful, or not successful at all.

Word of mouth marketing is unique to your business

Word of mouth marketing is one of the most important types of marketing because it can not be duplicated. Other companies won’t be able to look at your marketing campaign and copy it. Word of mouth marketing is completely unique to your business, products, and services. You can buy all of the marketing in the world, and it still wont be as genuine to your business as word of mouth marketing. Word of mouth marketing will give your potential customers a great feel for how your business really is. They will have a much better idea of what to expect from your products or services.

Word of mouth marketing is free

One of the best things about word of mouth marketing is that it is free. Word of mouth marketing is one of the most effective types of marketing, yet you don’t have to spend any money on it. Your customers are doing all of the work for you, with you having to spend a fortune on that great marketing. They will spread the word at no cost, simply because they love your products or services. Sometimes the most work can simply come from referrals.

Word of mouth marketing helps build your brand

When you are looking for brand recognition, nothing helps more than word of mouth marketing. For example, if a friend shows someone their favorite music group, they are way more likely to download their music than if they just heard it on the radio. They are even more likely to download that music if their friend is wearing a t shirt from that music group. This type of word of mouth marketing makes it cool to be into what your friends are into. Sometimes people will buy a product simply because that is what their friends are buying.

People trust what their friends and loved ones have to say

When a random person comes up to you on the street and tries to tell you their opinion about something, you could care less. Although, when we get together with our friends and family, we actually ask them for their opinions on certain matters. It is easy for us to trust our friends and family members, because they have been with us through so much. They know what we like, and what we dislike. We are much more likely to listen to what our friends or family members have to say, rather than just some advertisement.

Word of mouth marketing can help products spread fast and go viral

The world of internet marketing has really changed up the game. It is very easy for a video, picture, website, or Facebook page to get a lot of attention when people start sharing it. With the click of a button, people can literally click share and instantly all of their Facebook friends are aware of this awesome new product, video, or page that their friend is into. This makes it very easier for their friends to click the share button as well, and have all of their friends know about this awesome product, page, or video. This can create a chain reaction which makes a video go viral. Everyone continues to share this video, product, or page, until many many people know about this. There are videos now on the internet that can gain tens of millions of views in a short week due to effective word of  mouth marketing. It is easier than ever for people to share with their friends the love they have for a new product, video, or page. This helps build a huge customer base fast for these businesses.

Word of mouth marketing is quite possibly one of the most important types of marketing in the world today. There is no amount of money that can replace the effectiveness of word of mouth marketing. In this digital world, word of mouth marketing can take a small business or product, and turn it into a world wide recognized brand. Word of mouth marketing may seem hard to achieve, but as long as you are working on making your companies services and products top notch, this will be no problem for you. If you focus on word of mouth marketing, you will have a big company in no time.