People keep asking me how to use Twitter for business. Using Twitter for your business is not complicated, and at the same time their are a number of Twitter strategies that can be involved at the same time or separately to help you grow your business on the site. So let’s evaluate how to use Twitter for business.
First, you can use Twitter to find prospects. Sites, such as Twellow and Wefollow can be a great asset in your quest for building a strong network online. These are sites where you can target people by geography, industry, and likes.
Additionally, Twitter can be a great leads funnel where you connect with people on sites, such as Twellow and Wefollow to bring them to other sites, such as Facebook and LinkedIn. People ask me all the time how I maxed out my Facebook account and grew such a large following. The funny little, not so secret is that I had my facebook as my website for the first year I was on Twitter. Connect with 200 people everyday and roughly 10-20 them send you friend requests on Facebook per day. Plus the fact that those new connections then connected me with another 10-20 people everyday and the last month I was actively friending people on Facebook I added 1000 friends in 1 week. I still have roughly 600 pending friend requests that I need to send to my Fan Page and I changed my link on Twitter long ago.
Now that we have covered the connecting part of Twitter, let’s talk a little bit about how to actually create the connections and business.First of all, I do not build a lot of relationships through Twitter. Instead, I build a lot of my relationships on Facebook and LinkedIn with people that I connected with on Twitter.
Instead, I focus on getting the people I connect with on Twitter to the next step. The big next step is getting people to read this blog. There is a 30-40% chance that you found the link to this blog on Twitter. If so, leave me a comment saying so.If not, then feel free to leave a comment with any questions you have about Twitter.
Additionally, for me it is about staying connected with people giving them touches. On just my @andynathan account I have 40,000 followers. It is impossible for me to connect with every person there individually. Twitter gives me the ability to touch every person in my network. I know that not every person will see every Tweet I create, but with the number of RT, @reply, and tweets that I send out everyday a few hundred people will see what I do. That is what social networking is about. As much as I value connecting with new people, it is vital to stay in touch with your current network as well.
With all of this to keep in mind about how to use Twitter for business just make sure that you take a look at your current strategy and how Twitter can add to that strategy effectively.