With more than 250 million users, Google+ has proved its popularity and has asserted that it deserves SMB’s (Small and Medium-Sized Businesses) content marketing plan and time investment. Because of that, many small businesses are using Google+ to market their product. Though Google+ is still new, using its content marketing strategy is the best way to kick start your business. Here are six ways to find success in your business using this social networking site .
Use formatting to grab reader’s attention
Though content of your website is crucial, your site will attract more people only if you format the content effectively. If your site suffers from poor display and readability problems, the visitors will not be able to process the content easily. The content on Google+ keeps changing rapidly, making it essential to format the updates for effective readability and visibility. Google+ allows you to make your content pop up on the viewer’s Google+ timeline through formatting codes for ‘bold’, ‘italic’ and ‘strike-through’.
Include Hashtags and +Mentions
Since, most entrepreneurs are on Google+ to improve their brand awareness and visibility, it offers two features called hashtags and +Mentions. These features help you increase traffic and brand awareness for your site. Mention is a feature similar to ‘@’ing ‘ option on Facebook and Twitter. The main purpose behind developing +Mention is to let brands and people know that you have mentioned them on your wall so that they might share the content with other people.
Hashtags have now become an important aspect of internet overnight. Hashtags are used in social media sites like Twitter helping us understand online conversations. When you attach hashtags to your status updates, you will see that Google immediately links the hashtag to the search results for your Google+ query. You can attract more traffic if you link your status to Google+ queries.
Visuals are important
You can improve the content marketing technique by sharing images. Google+ places lot of importance on photos. You can also create images that suit the content of your blog articles and share it. You can attract more users to your site by sharing personal information about your office and staff.
Make use of targeted sharing
The best feature about Google+ is that it allows you to share content within the segmented circles that you create. You have the option of defining your audience and also provide content specifically targeted to them. You can create segmented circles like customers, blog commenters, local businesses and vendors. After you create your circles, you can make them visible to everyone and share content.
Participate in real-time conversations
Google+ offers a special feature where you can have conversations with your visitors using the real-time chat facility. You can post questions, blogs, advertise your product on your wall and get responses from visitors instantly. Before expanding your content ideas, make sure you know what your audience expect from you. You can market your product better by posting videos and adding links to your site.
Grace is a senior writer with Godot Media, a content writing service firm. She is a talented copywriter and her interests ranges from social media, blogging to following web technologies and trends.
Hey Andy. Nice one out here. Wanted to know if there’s any strategy of getting more Google Adds on this blog 🙂 Cheers
Thanks! What do you mean by Google Adds?
Meg,
I recommend using Google+ to connect with as many influential people in your space as possible, then reply, share and +1 their content as much as possible. You’ll be surprised how much your network will grow organically if you do that right. Hope that helps!
Dustin
Dustin,
Great advice!
Andy
I just started using Google Plus in earnest today and I had the good fortune to come across your post. Concise, accurate and full of good information that I can actually take and use. I had not realized how popular G+ had become, or how many accounts have been created. It looks like it is going to be a force to be reckoned with, especially with FB going all commercial.
Hello Andy,
Really useful info as always, thanks for your generous contribution, I’m away to share this with me peeps 🙂
Sadie,
Thanks! Since this is a guest post I can not take all the credit.
Andy
I think this is very important. Though Google+ is still relatively unexplored, I believe it will become vitally important in the online world in the future. It will give those people who did the preliminary research such a huge advantage over people who attempt to learn the software after it reaches popularity. This is important stuff for people to pay attention to and learn. I