With Facebook being one of the most visited Websites in the world, it’s no surprise that so many people are using it not only for social-networking but also for professional reasons. It’s a good tool to use to promote your business and also help make it become more successful. Here’s how:

a) Spread the word. Build your Facebook profile, constantly send status updates about your business and also attach links to Websites that your customers would likely want to check out. You can also post pictures and videos of your products and services among other things. Perhaps post a picture of yourself as there are many times when customers relate more to a business once they see a face behind it. Keep everything as professional as possible, but show some of your personality as well to keep your customers interested.

b) Add as many people as you can… until Facebook tells you you’re over the limit. If you’re still starting, go and “friend” a lot of people. This will help you get a bigger opportunity to gain contacts, future customers and perhaps partners. It’s a good thing to be able to connect with a lot of people because chances are that several of them might be interested in what you’re selling. Just remember that Facebook only allows you to have 5,000 friends. If you’ve reached the limit, there’s no need to worry as you can easily create a fan page and be able to reach out to even more people.

c) Connect with your friends. Facebook is after all – first and foremost – a social-networking Website. And every business also needs communication between parties. If someone sends you a comment or a private message on Facebook, reply in a timely manner just like when you respond to someone’s e-mail. Comments and messages are hard to miss since your Facebook notifications will notify you every time someone sends you something.

What are you waiting for? Go and log in on Facebook now.