Learning how to find your USP for your business can take time. Do not expect this to be an overnight realization. Some of the greatest USP’s, or Unique Selling Propositions, were developed over years of innovation.
The key to finding a USP that works for your business is to analyze what makes your business unique. Then add in how you help your clients with whatever challenges they are facing at the moment.
How To Find Your USP
Here are some famous examples of companies USP’s.
- FedEx – “Overnight delivery guaranteed.”
- AAA – “24 hour roadside assistance.”
- Ford – “Built Ford Tough.”
- Walmart – “Always Low Prices.”
- 7-Up-“How could we make a plain-looking drink with no color a good thing for our customers?”
- AT&T The world’s networking company
- DeBeers A diamond is forever
- Ford Quality is job one
- Fox News Fair and balanced
- Jaguar The art of performance
- LendingTree When banks compete, you win
- Maxwell House Good to the last drop
- MGM MGM means great movies
- Polaroid The fun develops instantly
- Quiznos M’m, m’m, m’m, m’m, m’mtoasty!
All of the USP’s listed above not only invoke what the company does, but also what makes each company unique. When you think about Walmart, you know that you will get the lowest prices around. However, when you remember Polaroid, you think about their instant pictures that were the first to come to the market.
Use the companies above as an inspiration, and then follow the video above to discover how to find your USP.