Lot of new developments and changes are taking place in social media. One has to keep updated to know latest trends in social networking to utilize the tremendous opportunities offered by social networking to get connected to target audience. Properly executed social media marketing strategy can achieve surprisingly very good results.

The big reach of social networking can be seen from the fact that there are 850 million Facebook users, 500 million Twitter users, 135 million Linkedin users, 50 million Google+ users and 10 million Pinterest users.

Social media is a platform to connect people. Important social media are Facebook, Twitter, Linkedin, Google+, Pinterest, YouTube, Instagram, Myspace etc.

Social media are used by following types of people/instituitions:

• Individuals – Personal, Politician, Celebrity
• Government – Government Department, Ministry
• Business – Company, Freelancer
• Non-Profits – Charity, Social Worker

Objectives for utilizing social media are:

• Get social – increase fans or followers
• Share – Photos, Videos, Articles
• Send a message – Latest news, Promotions
• Feedback – Customer comments

If we use other means like direct face to face interaction, phone calls, TV/Radio, Newsletter etc. they are highly labor intensive, time consuming, high cost and results in low engagement.

This post is written by Karl Hunt and he works at CouponAudit as a writer, where thousands of valid and working online coupons are available for different stores. For example you can use Proflowers coupon code 2013 etc. to get discount on your order while shopping on that store.