Yesterday we started a conversation on Google+ social search pros and cons. Instead of making that into a goliath of an article I split it up in twine!
This is the second part of Google+ social search. Today I want to talk about some basic steps you can take in order to make sure that you are not lost in a sea of Google search, social, and web!
Google+ Social Search Strategies
- My parents used to read me Chicken Little every night. The essence of the story is that chicken little goes around and tells everyone the sky is falling, but does not do anything about it. With Google to prevent the sky from falling you must at least realize the problem and join Google+. If you will not join stop reading right here and instead go find a job.
- Create new valued connections. Everyone always amazes at the fact that I have 60,000 followers on Twitter. The fact is that the first 4,000 followers were handpicked by me for excellence. Even if 1/3 of my followers today read what I have to say then I at least know that there are some valued people among them who will want to hear my thoughts.
- Start producing something valuable! The reason I write my blog everyday is because I know that I am creating something of value for my readers and my network. The more I produce the larger both of these groups grow. Plus, I now have my network extended by every person who tweets, likes, or shares my article.
- Keep doing it! Creating connections is easy. Maintaining them is what challenges the most ardent internet marketer. I can blindly create a site and get 10 people to go to it. At the same time having people come back time and again is the challenge.
Google+ Social Search Final Thoughts
Will the world come crashing down in 3 months when Google’s social search heats up? No! Will the sky fall? No! Will you have to prepare for the way internet marketing occurs? Yes! So, what does this mean? Another day, another dollar! Every day internet marketing changes with or without you. It is our job as professionals to keep up as much as possible. You are not expected to all the sudden go from no Google+ account to Lady Gaga numbers. At the same time create a strategy that will help you build your traffic and clients through Google+ social search.
Hi Andy! Thanks for sharing these 2 posts about
Google +. I am just getting my feet wet there and it is good to know more about it and how it will work with search. I appreciate your insights!
Let me know if you need to know more about Google+?
Yes, it will keep moving forward with or without me!! So I get to learn more and feel more confident about what to do online.. Thanks for the posts on the Google +, now I know I need to take it to the next level…
What is preventing you from feeling more confident?
Andy, well said. My fav to quote you “Maintaining them is what challenges the most ardent internet marketer. ”
When I first started using Social Media I followed these two great guys who had great teachings on Twitter. Within 8 months they were gone! It really is too bad, because they provided great content.
Too many times I see people get started and then quit on social media just because they believe it is too much work. Never really getting that firm understanding of how profitable it can be. It’s a shame!
It is a lot of work with a long term payoff that rocks! I blog every day, because I know it takes persistence.