The rise of social networks has been the foremost phenomenon of a generation. Following the success of networking sites such as Myspace, networking saw a huge increase in popularity after a small group of Harvard students established a small and exclusive site to link students at universities around the world. The Harvard students’ site became Facebook, a social networking site whose presence is now universal.
Since the inception of Facebook in 2004, social networking has become ubiquitous and, with its rise in popularity, the market has expanded. The Web giant Google, is responsible for the latest phenomenon on the scene, Google Plus. The networking site has reportedly surpassed the mark of 90 million users already this year, etching it into the networking scene. But why should this be of any use to small businesses? Let’s take a look at what Google Plus can do for your business.
Be The First Ones On The Scene
Although the service has already seen huge success, it is still relatively young. This means that not every business out there will have a Google Plus account. Strike while the iron is hot and you may well see your business leap out in the absence of competitors. When the time does come that your competitors use the site, your own page will already be well established.
The Service Is Simple
With Google Plus, there are no complex tasks to master. You do not need to know how to build a website in order to sign up – all these features are taken care of. This means that anybody can set up an account, without the worry of their page looking inferior as a result of any lack of web development knowledge.
Promotion Unlimited
90 million users means that there is a market of 90 million people to whom you can promote. With advertising space is rising in price, Google Plus is a fantastic tool for spreading the word about your products and services for free.
Needless to say, Google Plus allows you to link your profile to your own web site, as well as your presence on other social media sites, which allows you to promote your already existing services to a new market, free of charge. Likewise, you can add a link to your Google Plus site from your other sites – this shows that you are a well established business, serious about innovation and development.
Google Is A Web Giant
Google’s already huge share of the internet market means that they are a great client to be associated with. There is speculation, too, as to the likelihood of Google incorporating their social network into search results. This means that an account with Google Plus could lead to better presence in Google search results – which could never be a bad thing for business!
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I think that you can already see the impact Google Plus has on the Serps. Anyone who runs an online business would do well to follow your advice and get on the g+ train.
Stevie,
Completely agree! My Google traffic has done nothing but go up over the past few months.
Andy
I’m sure that everything that is connected with Google is always of top quality. And Google+ isn’t an exception, and can be very useful, especially for business owners
Looking to connect with other businesses, Google+ in our Business is designed to help us. Google+ is useful for acquiring new customers.
The bottom line – Google is the largest and most popular search engine out there, and that doesn’t look to be changing anytime soon. Being part of their social network can only help anyone trying to get the word out and get found online. Great article Andy!
Eldon,
Google is surely the king for the foreseeable future!
Andy
Actually, a lot of people are already into google plus and we are all aware that it can help in business too…Anyway, thanks for your help here…
To be honest, I don’t use Google+ very often, but I agree that this is the giant in the sphere of Internet and can offer everyone many opportunities
Hi Andy:
I have to confess that I haven’t got on the google+ train yet. I know I need to and I probably will soon.
Thanks!
Kevin
Kevin,
It is time to get on the Google train!
Andy