Email Blast Software just sounds bad! Right? I mean why would you want to blast anyone? Unless they were a real son of blaster! So, instead let’s call this a really nice way to send out soft touch email…Blast it! Email Blat Software sounds cooler! OK! Enought with the “blasts” for now.
So what is the purpose of Email Blast Software? Very simple!
Instead, of just sending out an email one by one until you get caught up in the innate craziness of it all, you get the chance to connect with more people at once.
Now, this topic will go into the holy land of quality versus quantity. The camps of which have fought back and forth since time before time. The better question is which one is better.
I would like to come to a conclusion that both are great!
Think about this! Have you ever heard that you have to kiss a lot of frogs before you find your prince? The idea is that most people have to talk to a lot of people before they find the right person to spend the rest of your life with. Ah, young love!
The same thing holds true in business. Those who say that business is a relationship business ignore the fact that you might have conversations with 100, 200, or 1000 people before you find the right person to build a deeper relationship with for the long run.
Additionally, when you find the right prospect, client, referral source, or partner hold on tight. I mean, do not strangle them, but keep tabs on them to build that relationship. That way, you have the ability to nurture a profitable relationship.
So, what does this have to do with the email blast software. When you use the right email marketing strategy you can talk to a wider audience faster and still build a relationship at the same time.
I use Aweber for this strategy, because it is very good at helping me build my list effectively. You can build a quality opt-in list, add great template emails, and finally monitor your email campaigns.
That is what is great about email blast software. You have the ability to reach more people (Quantity) and provide great information that builds relationships (Quality), so you have the best of both worlds.
Now that I have ended the quantity versus quality war, on to world peace! Also, get your piece of some great email blast software.