I have spent a lot of time discussing how to use social networking to grow your business, but it is important to know there are disadvantages of social networking as well.
Three Disadvantages of Social Networking:
1. A little less personal than face to face networking. Yes, there are steps you can take to remove those impersonal touches, but the reality is that you will never have the full personal touches that face to face networking have. Instead, you have to bring your own personality to the table, so when you are on social networking sites people get a good feel for who you are, and what you are about.
2. A little more timely. Keeping up with social networking can be a full-time job (or for any of my clients my job). You have to make sure that you respond to people in a reasonable time. That is not always 100% possible. This is why it is so crucial to be as timely as possible when dealing with people on social networking sites.
3. Can be discouraging. It takes time to build your business through social networking. The idea that you set up shop on Monday and be filled with orders on Friday, by and large, does not happen. Instead, you have to be persistent, and understand that there will be bumps in the road. Accept it, and then just keep connecting.
I always tell people that you never know who your next client will be, so start connecting with as many prospects on social networking as possible. Eventually, that discouragement will become hope as you see so many prospects come through your door.
There are many disadvantages to doing social networking. In the end, you have to be aware that using this strategy is like any other marketing strategy with pros and cons. There are good things about social networking and bad(See Social Networking Pros And Cons). Just be aware of the disadvantages of social networking before you start.
To overcome the disadvantages of social networking find out more about our social networking services.