Deep Linking is a great feature to use for your search engine optimization. Deep Linking is also a real basic tool that you can use for additional traffic to your site.
The basics of deep linking are that you link to an internal link in your site versus linking to the homepage.Very simply you decide to link to:
https://andynathan.net/tag/who-unfollowed-me-on-twitter/
versus
The reasons for doing this are varied, but the obvious example here is that I would want to people to check out my post on Who Unfollowed Me On Twitter. Instead, of having to go to my homepage and doing a mad dash to find the page they were looking for in the first place.
Deep linking is great for search engine optimization, because when you are commenting on other sites or doing article marketing it drives traffic to specific ideas.
For example, if I do a post on Ezine articles about Twitter, it makes sense that I have the link go back to Who Unfollowed Me On Twitter. That way the readers have additional information about the subject I wrote and can easily transition them-self from Ezine to my blog where they can learn more about my business and use my social networking services.
Finally, this is a way for one site to get traffic for different topics. When you do deep linking, what you are really doing is pointing out different categories or ideas that people should look at for your business. Tweeples go to Twitter articles, Facebook fanatics to Facebook articles, etc.
As a blogger this is one of the best tools to build your brand in specific niches. Deep linking to individual pages make a difference for specific clients.Many of my LinkedIn clients could not care less about what I can do for them on Facebook. Therefore it behooves me to make sure that my LinkedIn articles have some deep linking, so they are easy to find on Google.
The next time you are working on your search engine optimization take some time to consider what the best course of action would be for your links. Does it make sense to just do backlinks to the homepage or deep linking to interior pages?
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Great advice Andy! 🙂
Deep linking can be very powerful when used correctly in your SEO efforts. The deeper the link the better. On one of my blogs I make sure that specific search terms used by my potential customers are used in the blog post or page, on top of the all of the other aspects like a page within a page, and tags and categories.
Thanks for sharing the love Andy!
Aidan Gibson
Hi Andy
Thanks for this great info
I love talk to you about this it make
a lot of sens and all bloggers need to learn
what you explain here
Regards Theuns
Theuns,
Thanks! Let me know when you want to skype sometime!
Andy
hi its seems like you have done a hard work on it. I have got lots of information from your post. Really appreciate your work.!! It was describe very nicely keep us doing good work..
John,
Thanks! Glad you enjoyed this post!
Andy
Wow Andy,
This is too advanced for me. The social media stuff can be a little overwhelming. But as always you do seem to have your finger on the pulse of the social media world,
Joyce,
Thanks! What does not make sense exactly?
Andy
When I first heard of internal linking i didn’t quite get it, then after some time and research and time online I finally got it and made sense. And as an added bonus as you mentioned of course there is extra traffic and a way to expand visitors to more than one subject on your blog.
I know interlinking can be especially time consuming especially for a large blog and much easier for small blog but still time consuming. I think there are plugins that can do it for you but none come to mind at the moment, but I have to wonder if those plugins still provide the same SEO value as manually linking, have you had any experience with using plugins and can you recommend any ? or would a combo be a better idea?
CJ,
I have never used the plugins, however, I know a lot of sites that have check out similar posts. That is probably what you are referring to with the plugins. It is something that I have considered, but never actually used. Something to definitely think about for the future.
Andy
As always a great tip Andy. I understand deep linking, at the same time I know I don’t do it nearly enough. I get so caught up in writing and picking out just the right images that too often internal linking is an afterthought. Thanks for the reminder and inspiration!
Marquita,
You rock as well! I am glad that you are enjoying my posts! Internal linking is something that I am working on being more consistent with in my writing. I sometimes forget it as well, however.
Andy