I stayed quiet on Brexit for as long as I could. I swear to you, not keeping my big yap shut about this is too much to handle. However, after a week of soul searching and mad mouth zipping skills, I have to say something. Brexit Marketing is a complete fail!
I know that the Leave camp is falling apart in the aftermath of the election, but seriously the Remain camp must have one of the worst marketing teams in the history of Europe. I mean, you literally broke up the largest union of nation-states in the history of mankind. The great experiment failed, and now you need some branding help.
Fortunately, after years of helping companies improve their branding online I have some ideas that can help you recover from one of the most embarrassing results in recent history.
I was on the elliptical machine this morning at the gym. As I am often wont to do, I watched mindless TV shows. Before someone gives a snarky remarks about watching crap on TV, I want you to know that I know what you know you are going to say to me.
In other words, I should probably be feeding my mind with information about business. However, mindless TV fills up the time faster and allows me to work out longer.
Plus, as long as I work out what difference does it make. Why I am rationalizing this to you.
Back to the topic at hand! I was watching Two and A Half Broke Girls on CBS.Com. I have a paid account that I use through my tablet.
CBS finds it okay to charge you $6 per month to watch their programs on their website. Okay! I get it. They have to make a profit. However, unlike Hulu (I paid more for no ads) and Netflix they also have commercials. A lot of commercials! Like annoying amounts of commercials.
The type of interruption marketing… Read More→