Email marketing is one of the best marketing tools available today. However, so many companies do not understand email marketing best practices. The proof of this lies in our email accounts. The next time you log into your email, check your “promotions/spam” tab....
A lot of people have been skeptics about the success of e-mail marketing for a while now. They believe that it is a digital marketing platform that is on the verge of dying out. Despite their thoughts, e-mail marketing has survived until today and is actually the best...
I recently had the opportunity to test SendPulse for my business. Based on my findings, I want to share my thoughts on the best ways to optimize this tool for your business as well as go through the pros and cons of the software. Before I go further, I want to give...
Many people think that email marketing is a bit of an outdated way to keep in touch with clients and prospective clients. Social media is more important, right? Well, that’s not entirely true. In fact, email marketing can be just as effective as social media, as...
Mobile email marketing campaigns fail all the time. Not all business owners take the time to figure out why their campaign failed or have the foresight to avoid common mistakes before their mobile email marketing campaigns hit the ground running. The email marketing...
Do you want to turn your website readers into loyal subscribers? You know, turning your readers into loyal subscribers is not a simple thing to do. There’s an element that you need to build into your website. It is called trust. If you’re unable to build trust between...
