Have you ever seen the bright, new shiny object that distracted you from the previous system you were using and just starting to work. That is the problem with the bright, new shiny object. They do not always help you achieve your goal, but they are bright and shiny.
I am not saying that there are not bright, new shiny objects that do not help you. I am saying that if you follow every bright, new shiny object then you will never find the consistency needed for success.
Why does this matter?
As internet marketers, social networking schmoozers, and search engine marketers we are always looking to stay one step ahead of everybody else. In order to do that, we get distracted by the bright, new shiny objects. It is not wrong to keep up to date, but it is something that you need to be conscientious of in order to keep tabs on what helps you become more effective.
5 Ways To Find Good Bright, New Shiny Object
- Does this fit with your current plan?
- How will this help you with your current marketing?
- Can you live without this? Will not having this object be the equivalent to living in the dark ages living among competitors in the Renaissance age.
- Does it distract you from what you need to do?
- Write down 5 ways this helps your business before purchasing the item. No impulse buys!
There is nothing wrong with the bright, shiny objects as long as they help your business. If not, there is no reason to get the bright, shiny objects then avoid them.
Dang, Andy, if you didn’t nail this one.
As a recovering SOS addict your questions make all the sense in the world. Wish I had had this piece of advice a couple of thousand dollars ago.
What is an SOS addict? Believe me I wish I had learned this a lot earlier as well. Hard fought lessons are more prized.
SOS – Shine Object Syndrome. Very distracting. RICK
Ah, Shiny Object Syndrome! You’re 100% right – impulse buys that redirect your focus toward a new toy rarely help your bottom line.
All they do is help with your buyer’s remorse.
Good tips to help us to not be tempted by every bright shiny new object that comes along. I am beginning to get over this syndrome and looking at what marketing communication skills I would like to learn more about. I try to think about what communication skill will give me the biggest bang for my buck and what I most want to focus on next. Then I attempt to find the most qualified person to teach it to me.
We all get a little of the syndrome as entrepreneurs. What marketing communication skills give you the biggest bang for your buck?
Very wise words, Andy! Distraction and lack of focus are huge in keeping one from succeeding, even in network marketing, which is my area of choice. I have been caught by the bright shiny objects enough times to know it generally doesn’t work. I end up being unfocused and overwhelmed.
I’ve learned that “more” is not necessarily “better.” Now that I have the system that works for me, I have my blinders on and am working toward my goals. Anything I do, even within that system, has to be weighed in light of whether it will help me or pull me away from my purpose.
We have all been caught at some point. The key is to not do it repeatedly.
More is not bad as long as it is an effective part of the system.