What are the best keywords for your buck when dealing with search engine optimization? For example, are the best keywords for your buck social media or social media agency. They are both great keywords, but which one has more buying power. That is exactly what we are the going to discuss today.
First, the what of this conversation. “What” do you mean by the best keywords? Every keyword not only has a certain pull in terms of searches per month and also competitive websites, but also has a pull in terms of buyers. Why is this important? You do not want to search for keywords that drive a lot of traffic, but very few buyers. I have a few keywords like that and they drive me up the wall! Everyday I will get 50-100 visits to the post, and maybe once a week I get an email sign up from that post.
That traffic has very little value to me, since my sign ups are minimal and the traffic from this site does not search out a lot of my other articles to learn more. That is why I am bringing this discussion up to you in the first place.
Second, when you say best keywords can you be a little more specific? Why yes I can! In fact, it is more important that you see this spelled out versus me explaining in long dramatic prose how this will work for your search engine efforts.
Buying Keywords Example
Let’s take the example from above to demonstrate the value of buying keywords that get the most bang for your buck.
Keyword Monthly Searches Website Results
Social Media 165,000 506 Million
Social Media Agency 5,400 72 Million
Look at these two keywords and which one seems like the better one to you?
One More Time
The truth is both are great keywords, but the one that excites me more is social media agency. Here’s why? Everyone is writing about social media. That is why there are 506 million competitive results. However, your competition is reduced significantly when you get to social media agency.
Why is that? The first reason is simple. People are lazy while searching and type in the easiest keyword they can think of that will get them the broadest searches possible. Social media requires less typing and henceforth faster results. That is why going for larger keywords like “dog” or cat is impractical versus “large dog” or “fat cat”.
Second, those who typed in social media agency are typing in a buying keyword. You do not generally look for a social media agency via Google, just to cure the Sunday blues. Unless, you are me and that would just be weird having two of us write this blog. Instead, you are looking to engage in someone’s services. Henceforth, the best keyword for your buck would be the one that is easier to get into the top ten and also has a higher percentage of actual buyers.
Your final thought might still be, “why am I showing you this?” This is not solely a trick for social media. It applies across different industries. That is why you need to constantly stay vigilant for words that will attract additional attention for your business via search.
And that is exactly why it is so important to make sure that you are using the absolute best keywords when you are dealing with search engine optimization. Can I help you with finding the best keywords for your business?
It definitely looks like you understand it! That would be me, going for the easier word because of totally lacking in understanding what key word would do the most for me! Thanks for explaining it in a simple way!
Your welcome! Let me know if you need some help with keyword research.
I have recently re-worked my niche and my blog so that I am now much more focused on specific key-words for my niche. I was too general and although i was ranking for specific keywords in my articles, the articles ranking didn’t relate to my business – LOL!
Your article is very helpful and a confirmation I am now on the right track – making sure my keywords are not too competitive!
Seems like we had very similar challenges.
Some other important metrics to look at are intitle and inurl (using advanced search operators). You can get a better gauge on who is actually optimizing around these specific keywords and can get a more accurate view of the competitive landscape.
Thanks for the heads up on these keyword factors!