Facebook can be one of the best marketing tools you will ever use to grow your business – when you use it correctly. If you use your Facebook marketing strategies poorly, you will quickly lead yourself to failure and despair. To help you avoid that fun combination, this article focuses on how to have the correct Facebook marketing strategy for your needs.
Before we dive into that strategy, keep in mind that Facebook is just one platform. In other words, it might not be the right platform for your needs. If this is the case, then you want to start looking at other strategies to build your digital marketing.
With two billion users on the site, I assume you are reading this because you believe you can connect with a targeted audience on Facebook interested in your services. Therefore, let’s talk about how to correctly market your business on the social network.
7 Facebook Marketing Strategies to Avoid
1. Facebook is a platform, not a marketing plan
To be clear, Facebook is a marketing platform where you can connect with your prospects. It is not a marketing plan. Therefore, if you are looking to grow your business, you need to work on integrating your Facebook marketing with the rest of your digital marketing strategy.
At the end of the day, you need to have the right message and audience on Facebook, or you will not go far at all. As we mentioned above, make sure that the social network is the right platform for your needs.
Start researching Facebook to find out if your message will land with people on Facebook. Can you find your audience on different Facebook groups? Fortunately, it is not hard to find a relevant group. Right now, over 100 million Facebook users belong to at least one group.
You will get far more out of Facebook when you use the site to drive traffic and leads to your business as opposed to just keeping your Facebook fans separate from the rest of your marketing plan.
To integrate Facebook into your marketing strategy, you need a plan. If you don’t have a plan, then let me help you by offering you a free 30-minute strategy session.
For the past 10 years, I worked with companies from mom and pops to multi-billion-dollar enterprises and everything in between. Together, we can work out your message online, so you can find your next (or first) client through Facebook. Schedule a free consultation today.
2. Do NOT spam people
It is a shame; even in 2019, it needs to be said and I am saying it again, “do not spam people.” Do not continuously pitch people over and over again until they are sick of hearing about your product. Talking about your product is fine, bothering people with your product is not. Instead, mix up your updates on Facebook, so that no more than one in every five posts, at most, is an advertisement.
Part of the reason I started blogging was that I needed more to talk about than just my latest product update. Now, I would love to go buy my coaching services and buy my coaching services on repeat until I picked up enough clients.
However, that is not how business works. You need to build relationships. Pestering clients like a pestilent child only work so much in growing your business. Learn balance.
3. Keep your personal stuff personal
That beer keg you downed, last year when you were in college, does not seem like such a good thing to showcase next to you in a suit at your latest conference speech. When you are using Facebook for business, make sure that you remove and un-tag all the vulgar, alcoholic, and sexual pictures in your albums. Goofiness is okay! Two beers coming out of your mouth is not.
4. Facebook is a social network. It is not your personal business Rolodex
IF you are a slimy snake oil salesman or have the personality of a computer, then you will struggle to build your business through Facebook. Social networking on Facebook is about two items, with the first one being social. You must be human in your interaction with other Facebook users because they will not work with robots themselves. Secondly, networking is about connecting with real people. I do not write 0010001 100110 to communicate with you for a reason. Do the same with your Facebook connections.
5. Focus! Focus! Focus!
That cute cat picture can lead you into a three-hour spiral of GIFS, so cute cat videos, and other political posts. If you want to use Facebook to build your business, then focus on building your business on Facebook.
For example, my fiancé asked me today if I saw her post on Facebook. I told her, “no” because I spent my entire day on Facebook in the Ad reports planning my next campaign. Just because I spend my entire day on a social network, does not mean that I have to succumb to articles about what 90s TV stars look like today. That said, #9 is amazing. 😊
6. Social Networking is not a sprint. It is a marathon.
When I started marketing my business on Facebook in 2008, it was possible to go onto the social network and get prospects in a few weeks. Unfortunately, that is no longer the case. Even with social advertising, it takes time to grow your business. Going back to #4. You need to focus on consistently build professional relationships online and good things will happen.
7. How many posts did you write today?
I get that you are excited about your product or service. However, you need to ask yourself the question, “Did I update my Facebook status more times than I tweeted today.” Unlike Twitter, where the shelf life of a Tweet might be 30 seconds, you should not post to Facebook more than 2-3 times a day. That includes Live Video and regular updates. The only exception to this would be if you were speaking at a conference, or posting for a live event. Otherwise, you need to keep it cool man.
Final Facebook Marketing Thoughts
Now that we talked about what to avoid, let’s finish by saying a lot of marketing your business on the social network is about using common sense. If you wouldn’t do IRL (in real life), then you should not try it on Facebook. If you still have questions, then let’s talk, so we can figure out a Facebook marketing strategy that works best for your business.