Archive for blog post

Get Your Blog Out & Let’s Toast to This Post!

There are two simple rules every blogger must follow in order to grow their brand and audience: update frequently and produce fresh, interesting content. The previous is a simple matter of motivation, while the latter requires a bit more creativity.

Tumblr has almost 102 million blogs, while WordPress and Livejournal combine for more than 120 million, according to Snitchim.com. Though several million of these blogs are unattended, it is safe to assume that you are not the only person blogging about the subject matters covered on your website. The way your blog looks and its timeliness will help get you regular readers, but fresh, unique content is what ultimately drives organic traffic. Here are some proven techniques that can help you generate new content and gain more followers.

Google+

Though Facebook and Twitter get most of the headlines when it comes to social media, Google+ is becoming an essential tool for any blogger who wants to be relevant. Trendstream, a UK market research firm, found earlier this year that Google+ is now second only to Facebook when it comes to active monthly users. Bloggers can tie their websites to their Google+ accounts, which in turn will display their photo and biographical information next to their blog entries that appear in web search results.

Google+ is also a great tool for content generation. Following people, companies and organizations that are relevant to your blog basically creates a feed of information that you, in turn, can crunch into content. iAcquire, a Phoenix-based SEO company, is using the social media platform to great effect. The iAcquire G+ page has 135 people in its G+ “circle,” most of whom work in content strategy, SEO or some other related field. A travel blogger, meanwhile, would want to follow airlines, hospitality sites, and even meteorologists. Google Alerts is another tool bloggers can utilize to have the newest articles with certain keywords emailed to them as they are published.

Interactive Q&A

Whether you blog about daily happenings in the world, or about a product or service you sell, feedback will come in the form of comments and emails from readers. For instance, you may receive an email from a reader declaring that your company caters only to certain individuals and that you are losing business because of this. That one email can be turned into a 500-plus word blog post explaining exactly who and what your company is, along with addressing that individual’s concerns. Not only does this show that you care about individual customer or reader concerns, but shows you are willing to answer criticism. These types of blog posts are great opportunities to retain old customers and gain some new ones in the process.

Re-purpose Old Content

Many bloggers write year-in-review articles at the end of December, basically summarizing and re-hashing some of the things they’ve blogged about throughout the previous year. You could also compile a list of the ten best (and/or worst) comments ever posted on your blog and publish it. Polls are excellent for keeping customers engaged and the results could be made into a story.

Don’t let stale content keep your blog from becoming a player in your industry. Remember to keep it fresh and intriguing, and they will come.

I Create A Highly Cool Blog Post Almost Everyday

I had a discussion with someone on Skype yesterday about the fact that I create a highly cool blog post everyday(those might be my words). It was interesting, because he made a point of mentioning that a lot of the blogs that do post everyday do not have the same quality of information or end up doing fluff pieces versus blogs that post once a week or once a month which do not always have great content, but generally produce less fluff. While, I am sure that this blog has produced a few fluff pieces in the nearly two years it has been up. We our doing our best to put our fluff elsewhere.

For me it is a ritual to wake up everyday and find something new to talk about on my blog. Sometimes it is in the minutia, but other times it comes from gigantic revelations that I just need to tell someone or I will burst.

A bigger question is how do I actually create the quality information? Well I have my processes and thinkerings. That is what I wanted to share before bursting up today. Please beware these ideas might be too hot to handle! Booyah!

Peek Inside A Highly Cool Blog Post

Now, I will not check out all of these resources everyday. In fact, some of them get left untouched for months, until I come back to them. Either way, I will hit some of them each day in my attempt to understand the understandables and create the creatives that you see on this post.

1. Google- I sometimes just Google key phrases and see what is out there. Next thing I know I am fifteen tabs into Firefox on an expansive search into something I either knew little about and ignored or did not even know existed an hour or so prior.

2. Network-Every conversation, every meeting, every customer is a chance to see what works and what does not in the online world of social networking, seo, and internet marketing. Just keep an eye out for the cool in everyday. Where do you think this blog post came from?

3. Google Keyword Tool-I have an insane amount of search traffic that I have been receiving in the last few months. So much so that my focus is shifting to improving my conversion rate. Anyway, one of the best ways to get great articles is to start doing keyword research. I can generally find between 5-7 keyword generated articles using this approach. Generally if you see a theme week from me, it was because I found some cool keywords to use. Burst in flames! Burst in flames!

4. Social Media and Developer Blogs-This is something that I should have been way more active on earlier in my blogging watch out! another blog post!career, but I am making it a point to go to the Facebook, Twitter, LinkedIn, and WordPress blogs at least once a week. I will also look to hit Youtubes, Google Webmaster, Google Ads, and other top sites blogs from time to time. Right from the horse’s mouth sort of make sense. Another thing to do for SEO is listen to Matt Cutts either on his blog or through video interviews.

5. Forums-I am active in Warrior Forum, and will sometimes go onto Warrior Forum to peruse what is out there. Some of the internet marketers are doing things that most marketers would not even think of, so it makes me smarter just to hear their ideas and views into pretty much everything internet. Just be careful not to be sucked up into too many conversations.

6. The lab-I mentioned this yesterday in my post about LinkedTube, but it is worth repeating that I am always testing out new ideas. That is how a lot of my best campaigns and packages started. My blog is a great place for me to discuss some of these crazy ideas for new insights.

7. Thoughts I need outed! The fact is my mind is working in a million different directions. Sometimes I just have thoughts that need to be discussed. Plus, I might have  a cool joke or cartoon that I work an entire blog post around. Humor at the center, exactly where it should be.

These are the major ways that I create these highly cool blog posts on a regular basis. For me, during the week it is how I get started and learn about what is going on while I slept. With my blog post finished I know that I have accomplished at least one thing noteworthy for the day, and now I can get even more done.  What are your insights into creating a highly cool blog post everyday?

Brand Management: Be Memorable Or Else They Will Forget About You!

What do you do to stand out with your marketing and brand management? Is it clever? Is it thought provoking? Do people think of it month’s later when writing a blog post? I am curious to know more.

Holy cue balls is this funny!

Guest Blogger

I love posting this blog, but I realized recently that I want to get other viewpoints in addition to my own. Therefore, I am reaching out to my readers to find out if anyone is interested in writing a guest post.

For the bloggers who want to do this I can offer the following exposure:

1. I will tweet it out to my 35,000 followers on Twitter

2. I will share it on Facebook with my 5,000 Friends

3. You can include a brief bio about your company and include 1 link directing visitors to your site.

The topic is open as long as it relates to social networking. I generally look to do an angle that relates to business, but would be open. For those that are interested, email me at andy@andynathan.net.

Here are a few guidelines to keep in mind:

1. 300 words or more

2. Must be original content (including PLR)

3. Professional (no cursing, lewd language, etc) Note: Humorous is definitely ok!

4. Take a different slant than myself.

Other than that, go nuts! Not literally, but with the blog post.

First To 10 Million Followers!

After doing a re-evaluation of my life recently I have made some big decisions about the future. 1. I will run for mayor of Chicago in 2011. 2. I will travel with my wife to Spain, Greece, and Italy in November 3. I want 10 million followers on twitter!

That ladies and gentlemen is why I started this blog. I want to have 10 million followers on Twitter. Why? Because, it will be fun!

Here is the game plan! Everyday I will do a blog or video relating to the 20,000 followers that I have already. Some day’s it will be educational, others will be just pure fun, and then there will be a mix.

As we go along I will give you directions on what needs to be done to get these items. Additionally, all of the items that we talk about are either free or we have partnered up with the product makers to get good deals.

In the meantime, I will continue to post every day about new and exciting twitter news and fun facts.

Date: Followers: 21,284 Please follow me on Twitter at twitter.com/andynathan to raise this number by one.

Update: 9/23/11: 1. I long ago decided to drop the idea of 10 million followers. Plus Lady Gaga beat me out there. 2. Instead of travelling to Italy, Greece, and Spain we did Turkey and Egypt.  3. I did not run for mayor. Happily I avoid the politics of Chicago.

Final note: The only remnants of my initial push for 10 million followers is my feed which is still called Twitter Goal. Apparently if I change it all my current feeds would be null and void, so I left it as is for my one day race to 10 million followers. On a final note: I am approaching 60,000 followers at the time of this conversation. Twitter Goal out!