Why Mobile Advertising is a Great Idea

Every day, people are looking for a place to eat, play, or shop. How effective would it be if you could send discounts, promotions, recommendations, coupons, and more directly to people’s cell phones? Although there are people against mobile advertising, this idea is picking up steam around the world and promises to be widely used and accepted in the very near future. It can be powerful because marketing messages directly reach target consumers and everyone has the ability to opt out or use privacy settings to limit the advertisings they receive on cellular devices. If you are unsure how you feel about mobile advertising, take some time to understand how it works and the reasoning behind it before making a final decision.

Why Businesses Love Mobile Marketing

Increasing numbers of businesses are going for mobile marketing. Why do they find it so appealing? The answer is simple. Most people keep their cell phones in their hand or in their pocket, within easy reach. When you respond to a mobile marketing poll or offer, your location is automatically checked in and your friends will take note of the name of the place. They may then be curious enough to check it out on their own. Voila! Viral branding brings in increased customers.

Businesses also realize that people are hopelessly in love with texting and spend hours every day staring at the screen of their phones. These business want to make an immediate appeal through this medium because they know customers are likely to view any advertising or messages within 5 minutes of it being sent. There is simply no better way to be sure target customers are actually seeing advertisements.

In addition, the ability to use far more than simply SMS has opened up a world of possibilities to businesses. Today’s businesses can use apps, interactive content, games, surveys, and streaming music and video to get customers to take notice and get involved. As such, business owners can make advertisements so finely targeted and relevant to audiences that many people don’t even realize that they are looking at marketing. These factors make it almost a guarantee that increasing numbers of businesses will continue to up the stakes with mobile marketing to include more coupons, loyalty programs, and special deals. When customers have a coupon or loyalty certificate available on their cell phones, they are more likely to visit the business to redeem their savings. That makes mobile marketing an extremely effective and efficient way to reach people and build business.

If you are looking for ways to explore more marketing options, consider adding mobile marketing to your plan. Get creative and offer customers something they really want and you will see how much this simple step can help your business grow and your profits explode. If you want to start using mobile marketing but aren’t sure how, consider hiring a consultant or a marketing service to help you get started. In the meantime, learn everything you can about this strategy and soon you will be able to create and utilize your own mobile ads and enticements.

Ane D. is a writer for HowDoIBecome.com. If you are interested in learning more about a software engineer, or the like, head over to this site to learn more about the educational opportunities.

Guru Gusher: I Am Just Gushing About Myself

thursday thoughtsYeah! I am doing a Guru Gushers about myself. Why?

Why not? Why not put myself under the microscope. The scrutiny! The pain! Oh, the searing, searing pain of the Guru Gushers. Plus, I have a new podcast that Rick Hodge and I created helping people with their blog traffic. Therefore, unleashing this knowledge upon the world like a torrent of awesomeness yet unseen on this Earth. I have the power!

Additionally, I will be discussing my Blog Traffic Membership program along with the 15 minute podcast Rick interviewed me on yesterday. You can now discover the long re-discovered twice removed ways on how to  improve your blog traffic. Plus, you will find the three biggest mistakes that I made as a new blogger that you can now avoid.

Guru Gusher Intensive Quiz About Myself!

1. Quality-This is surround sound type quality. The type of quality you think of when you are thinking of…surround sound. We are talking about the Blog Traffic your moist internet marketing eyes cry to have. The knowledge of the…bloggers. I bet you thought I was going to say something else.
2. Creep/shiver factor- Any person who gushes about themselves must have some shiver factor in there. Plus, in a bit over 2 1.2 years I have created 750 blog posts. What type of creep does that? 🙂 (This deserves A Miley Smiley!)
3. Capability-I have been crazy enough to create over 750 blog posts, teach middle school and high school for three years, and spend over 3 years intensely studying social media, blogging, and seo. I think I am capable.
4.Llikability-But of course!
5. Does it say what is says it will do- Absolutely! In fact, for those who join the membership at the ridiculously low rate of $1 for the trial we will have our first webinar tonight at 9 PM CST.
6. Support- Every member gets access to the Skype Mastermind we created.
7. Hard upsells- every day of the week. The way any good IM’er should. Oh Man! I knew I forgot something, the hard upsells. This actually is the upsell to the Blog Traffic Mafioso, so no hard upsells.

Blog Traffic Membership

Email Writing Tips for a Better Response Rate

Whatever industry you’re involved with – carpentry, SEO, cars, insurance… – reaching out to people through emails is probably the important part of your daily routine. But the problem is, many people open their email expecting a response from someone, or messages that bear good news, and what they usually see instead is an avalanche of spam or newsletters, and they quickly scan through them to decide which ones they will read. So, if your email doesn’t grab their attention right away, they are lost to you.

Here are some tips to prevent that from happening.

1. Great headline

It takes people about 3 seconds to decide whether they’re going to read your email or delete it. That’s why the subject of your email must be perfectly crafted. If your email contains an offer that could benefit the recipient in some way, include it in the subject; if not, try to make it seem painless for them by using something like “A quick question”, or a specific reason why you’re contacting them. Think news headlines: short but catchy and to the point. And don’t try to create a false title just to grab their attention – this will just irritate them.

2. Short body

The length of your email is the next factor that will make or break the success of your email. Nobody has time to read a novel, so keep it short and sweet. By short, we don’t mean one sentence; include all the relevant information and the reason why you’re reaching out to them, but don’t stuff your email body with unnecessary information.

3. The first paragraph

The introductory part of your email (if it’s longer than 100 words) should be appealing enough to keep the recipient interested in the rest of your email. It works best if you dedicate it to the person who is reading it.

4. Do your homework

Do the research beforehand to find out more about their business (or website). 15-20 minutes of reading (their website, social media profiles) is usually enough for you to be able to personalize your email, and to come up with an angle where helping you will help them too. Sending out non-personalized emails to the people you’re trying to make to look at your offer, is not a good idea, especially not if you’re asking them a favor. Don’t neglect to mention what’s in it for them, even though it may look obvious to you.

5. Keep it focused

Never ask more than one question or favor per email. If you have multiple questions, pick the crucial one and concentrate your initial email around it; if you get a response, you can follow up with next issues. One question/favor/offer has much better chances to be responded to.

6. Include a call to action

Specifically ask for a response if you want to get one. This will significantly improve your response rate, because it’s harder for the recipients to ignore you.

7. Don’t give up

If this is an important contact, don’t get discouraged if you don’t get a response right away. Wait for one or two weeks, and send it again; quote the whole thing with a small question like “Any thoughts?”, or “I was wandering if you’ve read the email I’ve sent you”. You have to be persistent, because it can take between 4-9 attempts before your prospects decide to return an email.

You probably won’t nail it with your first attempt, so test the template you’ve made: make changes in the subject, opening line, call to action to see what works best. Record the results and tweak the lines until you refine your emails; it requires work, but a carefully crafted email template can prove to be the most powerful weapon in your marketing arsenal.

Jeff is a SEO expert and he knows how rewarding email marketing can be. He’s also associated with http://www.serijskiubojica.hr as their consultant for search engine optimization and social media marketing