Stop Doing It By Yourself

Every day you tweet your products, then you go on Facebook as you share other people’s information in the hope that you will have a new client. You do this for a month, and then after two months you realize that you have nothing to show for your efforts. So, what do you? You blame it on this new age technology junk that the kids are all hyping called social networking.

The fact is that if I have seen one irrefutable fact in social networking today it is that no matter how good you are, you stand virtually no chance of making a huge dent in social networking without a team of people around you to help you.

One of the reasons why network marketing has become synonymous with social networking in some circles, is because these hardy group of MLM warriors go out and help each other achieve their goals. It is a single minded focus that you do not see enough of from other sectors of the economy.

This is why you have to stop doing this by yourself. It is just not possible to accomplish everything on your own when you have people with entire teams doing the same things as you at a multiplied rate.

Multiply Yourself!

1. I know I have been talking about tribes for a little while, but it simply because the tribes that I joined TSA and Triberr are simply the market segmentation definitionbest things that I have done in 2011 for my blog. Bar none! If you are looking to get into TSA check out this link. For Triberr, check out the new tribe I created The Twitter Relief Society. To join just let me know in the comment sections and I will send you an invite.

2. Do not do everything by yourself. Either hire someone to do some of the work or trade with someone who is interested in your skills. For example, a teenager who wants XYZ is very motivated to help you write short tweets. Leverage people around you to get the most out of your social networking. Then you will not exhaust yourself before you ever achieve anything of significance.

3. Automate! Whether it is email automation or just automating my follows on Twitter my goal is to be removed from as many of the mundane tasks as possible, so I can focus on what is really important to building my business.

With all of these different options available to you I hope you realize that you do not need to do this all by yourself. There are a lot of great tools available to help you achieve your goals.

Social Traffic Plugin

I have been chomping at the bit for about a week now to tell you about a new social networking traffic plugin. This plugin is huge for wordpress bloggers looking for additional social networking traffic, because it can automatically increase traffic to your blog through Twitter, Facebook, and LinkedIn with limited effort from you.

Social Traffic Plugin

When we talk about plugins that make your life easier this one is definitely becoming one of my favorites. In fact, just yesterday I had 4 sign ups to my squeeze page from this plugin out of only a dozen clicks. There is a lot of potential here, as I am just getting started. That is exactly why i want to share this with you, so you can join me in the traffic fun.

This to me is making up for my near tragic loss of Tweet Old Post, the plugin that stopped working about two months ago along with 75% of my Twitter traffic.

Additionally, as long as you follow the instructions that Bill Crosby and Gabe Strom discuss you will be able to set this up quickly. Note: Make sure to go along with the video they created for connecting this plugin to Twitter. I missed one step and could not figure it out for a day why the plugin was not working. Who says that instructions are useful.

The biggest chore that you will have after it is set up is to write the initial tweets for your all of your blog posts. Right now, I am training my team to go through all of my blog posts for the main ideas of each post, so they can be tweeted out repeatedly. We will then put all the tweets into my plugin as I demonstrate in the video below. If you need some additional help with getting the tweets into your posts let me know in the comment section below.

The only other thing that you should make sure is that you have enough followers to see your message. Other than that, it can definitely pack a punch when used correctly.

Social Traffic Plugin Video

I am sure that I will have more information to share with about this plugin as I dive into the inner workings. For now, you can learn more about this plugin at:

Social Traffic Plugin

One final note, I am affiliated with this product. However, I would not have discussed this with you if I had not found it to be so darn useful! Let me know what you think of the social traffic plugin for your social networking traffic to your blog.

Social Networking Power Profiles: James Budd

I am bringing back for a week the social networking power profiles that I used to do every week. There was someone that I felt that I need to include in here. Not, so much just for the social networking, but for everything else that he does. That is my coach James Budd.

James and I have been working with each other for 16 months now. He is one of the smartest guys that I know and I am honored that I get to talk with someone of his caliber on a regular basis.

His business coaching clients and campaigns have appeared on Oprah, Fast company, MTV etc. and have worked with everyone from Bob Dylan, and Eric Clapton, to the Virgin Galactic Launch of Spaceship II…as well as helping entrepreneurs like me grow my empire!

People are always talking about coaches and how they can be a valuable asset to your business. In the next few paragraphs I want to do my best to give you a sense of how he has helped my business.

First, James has been a business owner for over 20 years. He knows what I am going through. Not only because he has been there himself, but he has also helped hundreds of other clients with their challenges as well. His toolbox of different ways to help your business from his Pocket of Peace exercises to the voices in the council is always allowing me to overcome my own limitations to do better.

Second, he is brilliant with copy. As an internet marketer I am always writing, which means that I need someone to bounce an idea off of with my work. His storehouse of knowledge is amazing as he gives me a few strategy tips here or there that make huge differences. For example, after I had finished 28 Cent Articles he gently went through and showed me some small changes that created huge results. My challenge is getting inside my customers mind. This is something that I have found is easier to do with his help.

Third, he is there for me. When I did an interview on WGN earlier this year (Check out the pic above), James went above and beyond and actually met me at the studio to help calm my nerves before the interview. He also helped me prepare for the interview when the person who was initially going to work with me dropped out of sight. I was able to clearly and convincingly go on the air, because of the help he gave me that was so far beyond what he actually needed to do.

I could give you examples like this for days about how awesome he has been in helping me grow my business, but I would rather you just get a chance to talk to the man himself. My recommendation is that you go onto his website Visionfire Coaching and learn more about him. Also check out his site for a free session via phone available where in the world. It is well worth the time and money invested working with James.

Internet Marketing – The Dark Art of Social Media?

Social Media

Social media was never intended for business use; as the name clearly suggests the intention was to allow people to interact on a social level. The main social media sites, Facebook and Twitter, are increasingly used by businesses for promotion and customer outreach. YouTube and Google+ have been hijacked too as platforms for self-promotion and advertising. Some brands and businesses have been quicker than others to cotton to the idea of social media as business development. Whilst is has not always been clear how this area of marketing translates into revenue it is clear that getting it right is good for your business. Increasingly it seems that everyone is doing it and no one can afford to be left behind the times – businesses are now investing heavily in social platforms that may previously have been firewalled or banned from usage in work time. The landscape of business has definitely moved to the playing field. Not all companies get it right and there is an unspoken code that aggressive sales techniques in community forums will not go down well. The idea is not to advertise but to provide great content and promote conversations within your customer base.

Likes

There are many competitions out there that require you to ‘like’ a product or service on Facebook for you to have a chance of winning. People and businesses rate themselves with the amount of positive feedback, likes or good reviews they receive we all want them. Social metrics such as ‘likes’ and ‘tweets’ have a positive effect on Search Engine rankings for brands and businesses as Google believes if lots of people ‘like’ something and are engaged with it, then it deserves a better position in the search results than a business or brand which doesn’t.

If you are a small to medium business struggling to get your name out there, then a Facebook page with interesting and engaging content could be a really smart way to promote your business and broaden your outreach. Social media is often a long term play however and it can be difficult to grow your fan base quickly. One solution to this problem, is to purchase Facebook likes and twitter followers . Whilst it seems hard to imagine that such unscrupulous tactics can be used – this practice is certainly adopted by small brands and businesses. It’s a fairly new concept but there are a few services already in existence selling these social products. Search for ‘Buy Facebook Likes’ you can specify the origin of your likes, and the amount you want over a period of time. Be warned, this tactic is a short cut and there’s only ever any true value in a social outreach base that is genuinely engaged with your brand. These ‘empty’ followers may make you look good, but they won’t earn you any money.

Get Rich Quick

We all would love to get rich quick, but it if looks too good to be true, then it probably is. Hard work and determination is what gets results. The internet is rife with scams and con artists selling you manuals or e-magazines telling you how to make thousands of pounds out of your PC in a matter of weeks. This kind of marketing will target housebound people; stay at home mums, retirees and students. Once you have sent your money off, received your poorly constructed manual, you will realize you have been scammed. Even with a money back refund guarantee, the scammers know that most people won’t bother and will just want to put the whole thing behind them. It’s a get rich quick scheme that works one way.

Spam

Not the tinned meat of the 70s but a rather annoying modern day plight receiving email you haven’t requested. It’s the junk mail of the internet world. Some spam is illegal due to the sheer volume of spam sent and received on a daily basis it would be impossible to prosecute the illegal ones. It’s worth the risk for the spammers. As the World Wide Web is global, different laws apply to different countries within the internet, so for now it’s a losing battle. Spam is spreading to social media sites too; unknown users with nil followers and followings are posting on your sites and telling you how they can help you get rich quick. Like in the real world, you know who your friends are, ignore these door to door salesmen.

Amy Catlow is the Senior SEO Manager for http://www.expertmarket.co.uk , a B2B lead generation website specializing in business products and services.

Yelp Reviews-Quality, Not Quantity

I was talking with a client lately about Yelp reviews. We were discussing why one of the reviews that did not pass muster with Yelp. It made me think about how many other small business owners were maybe not using Yelp properly. So, in this post I want to discuss a few tips. First, however, take a look at a short video done by Yelp that explains in their own words how they deem reviews to be quality.

Yelp Reviews

Yelp Reviews Explained

So, what exactly are good reviews on Yelp? Well that is something only the Yelp team can full explain (which they will not). Here is my interpretation of an interpretation of a wild guess that is based on educated facts and experience. Huh? What does that mean? What I tell you is valid, and may change at any time. (Ma always said I should have become a lawyer!)

1. Yelp reviewers must have an account. Yelp actually positions themselves as a valid site, because anyone who reviews the site must have a name and therefore be a real person. Yelp is constantly fighting to remove fraudulent accounts.

2.Are you established on Yelp. While that definition is part of the ethereal mysteries of the universe, what it means is that you are sufficiently qualified to list reviews on Yelp. This also means that someone who gets a review from an established Yelper means more than from a newbie on the site with no reviews. Think of this similar to Google saying backlinks from PR 10 sites are worth more than PR 2 sites. There is a value in everybody’s review.

3. Yelp discourages business owners from actually asking for reviews. Part of the way that Yelp looks to encourage honest reviews is to remove the business owner. The old, “hey, can you give me a positive review on Yelp” discussion is waylaid. This stops the fake 25 reviews from clients coming in saying that Bobo’s Bottleneck Plant was awesome campaign is no longer in effect.

With Bobo’s campaign gone then how do you actually get reviews. Well, one technique is to just keep talking about Yelp the entire time. While you are not supposed to ask about reviews on Yelp, there is nothing wrong with subliminal messages about the greatness of Yelp in your business and for other businesses around you. This goes double if the client found you off Yelp.

Finally, provide quality service and have your Yelp profile on your business card, so when you ask people if they could refer you they also see your Yelp profile page as well.

In the end, Yelp reviews are a bit of an art to get correctly. Use this art long enough and you will profit from this art tremendously.