The Art Of The Squeeze Page

The squeeze page is to email marketing what WordPress is to blogging. The center of activity in an exciting mix of entertainment and great content geared at driving quality subscribers to your business. As usual, I have been playing around with my favorite guinea pig. That would be me!

The squeeze page for those of you unaware of the term is used to describe one page websites geared at getting people to sign up for your email list. It is the beginning of your internet marketing sales funnel when you consider that it will be the place that converts readers into subscribers and eventually clients.

Deciding how everything should look through a myriad of different options is very important. For those readers who visit this site regularly I am getting closer everyday to how I want my squeeze page to look and want to share that look with you today.

Please keep in mind that there will be some elements that are in the midst of change. The reason I am sharing this with you now, is that I feel it is sometimes best to share the information not just when I have succeeded, but also when I am in the process of creation. It keeps my thoughts more in line with what you need as you go through similar processes.

Elements Of A Great Squeeze Page

First, I wanted the graphics to be eye-catching! That is why you are probably noticing an outlined blindfolded man throwing a dart. Does that catch your attention? If not, why? Is it on too many other social networking blogs? Please let me know?

social networking training squeeze page pic

Second, I wanted to have an introduction video that is as interesting as the graphic. Which is exactly why I decided that it was high time that I blindfolded myself  to prove a point about what my information can do for clients. While I am not 100% happy with the video as of yet, it is definitely presentable and drives home the point of what I am doing.

It is also another exciting reason to sign up for my list.

Third, I want a call to action. Something that either uses a sign up form like the one at the top of most blog pages or the one that I use on the squeeze page itself. For an example of my squeeze page sign up form go to the link below.

Social Networking Training Series (Click To See Squeeze Page In Action)

Without some way of actually asking people to use your services they more than likely will not. Not out of spite or disdain for your products, but solely because they do not know how to begin. That is why laying a clear path is vital. With the link that I left above I also included a brief instruction to click on the link, so you can actually see what my squeeze page looks like.

Fourth, make sure that there is information at the end of your squeeze page sign up. Having a compelling offer is huge in getting people to actually sign up for your information. One of the changes that I will be making on my video is to make that clearer by letting people understand that this information is to provide extra strategies that you might not get on the blog itself. See: guinea pig always changing to show you a little bit more about how this “social networking thing” works!

The Future Art of the Squeeze Page

In the next few weeks we are going to have a few products to help you create the videos you need to get started with your squeeze page along with the graphics. It might even be discounted (I say with a “wink”, “wink”, “nudge”, nudge” look) for those who sign up for the free social networking training series compelling you to claw your way onto my squeeze page.

Email Auto Responder Series

I have been working on my email auto-responder series and I thought I would share a few tips to help you get yours up and running. Therefore, in this email auto responder series I am going to review some of my tips for creating a solid series that will entice your new-found audience.

Email Auto Responder Series Top Tips

email auto responder seriesFirst, use an email management system to help you. I use Aweber(Note: I am an affiliate and also a client) for all of my email management system needs. It is great for integrating with payment systems, such as Paypal and also for automating your email marketing. Take a look also at how to integrate Aweber with your WordPress blog.

Second, think ahead with your email auto responder series. I just created a series of roughly 15 different emails that will be disseminated to new readers throughout the next two months. There is enough information to be extremely valuable and also a few offers, so I can help those who need some additional assistance with my services.

It also gives me some time to actually write some more emails and expand out the series without being pressed for time. I now have 60 days before my last email ends. Plenty of time to stretch that out and write another 5-10 emails that will deliver an extra punch for my readers.

Why is this important? Very simple! The more information you can provide your readers with that just wows them and helps them the more benefit they will see in your services. Additionally, by writing these all out now, I never have to write it out again. After those 90 days of emails they will also be getting a monthly special from me, along with my weekly blog posts summary.

Basically do the work once and reap the benefit of this work for years to come.

Third, I like a series. I have a lot of information to share. It is too much to be shared in one email, which is why breaking it up into feasible parts can really help your readers learn even more. Plus, it means that they have to stay engaged for a longer period of time, which means that they will be more invested in the education.

Altogether, this is a great way to start engaging your subscribers and start funneling them into the buying process. Tomorrow, I want to a little more about how to get people into the email auto responder series with squeeze pages.

Social Networking Relationships

I have not discussed social networking relationships in depth for a long time, so I thought today would be a great time to delve in with the holiday season finally upon us with Black Friday!

When we talk about social networking relationships to clarify first is the ability to connect with others not just for business, but also to enhance a personal relationship. So often when people want to build their business through Facebook, Twitter, Google+, and LinkedIn they forget that the best clients they will find are the ones you create a solid relationship with.

That means that you need to actually communicate with people in your network. One of the best ways to do this is through either email, phone, or shocker face to face meetings.

One of the best things that I did this year, and I need to do again sometime in the future when I have time was to have a virtual assistant go through my Facebook friends and send out 500 personalized Facebook messages to my current connections asking them to talk via phone or in some cases meet face to face.

These meetings have proven invaluable as I have met a number of clients and partners through this process. That is actually the beauty of social networking. The more you connect with people online, provides the greater number of chances to actually speak with them and go offline with your conversation.

Another thing is to simply listen to what your prospects and clients are talking about online. It is amazing what the power of listening can do in a relationship. It can help you to guide someone correctly. It can also lead to an amazing array of benefits, such as people actually liking you and wanting to use your services again and again. Now, I am not saying that I am perfect at listening, but some of my best successes have come when I actually heard and understood what a client wanted. social networking training

The final thing I want to talk about is giving. In social networking, relationships are built based upon a give and take environment. Do your best to not only take, but to also give. That was a large part of the reason why I decided to create my blog. It was a way for me to share my knowledge with my network. The blog has grown since then, but the core mission has remained the same.

That is also one of the reasons why I set up the free social networking training series for client “Stop Throwing Darts Blindly For Business Online.”

However, you build your social networking relationships the main thing is to actually build the relationships. Look to make meaningful connections that enhance your brand and your business, but also enrich your life as well. After all, what is the point in owning your own company if you can not choose who you want to work with regularly.

 

Happy Thanksgiving!

I just want to wish everyone a very happy Thanksgiving! Spend some time with your family and enjoy the holidays. I will personally be with my side of the family tonight and can not wait until Micheli get’s home on Sunday, so we can spend some time together as well.

Turkey Says Eat Pork

In the spirit of Thanks I also want to give you a free guide to Facebook: 10 Things To Do On Facebook! There is no sign up or purchase required just download it below.

Social Networking Holidays Surprise

As we enter the next month or so of holidays, I thought it would only be appropriate to provide you with some social networking holidays tips for how to use these festive times to help your customers and your business.

Therefore, we introduce the social networking holidays rules for the road to give you the guidance you want to help bring in additional networking opportunities.

Social Networking Holidays Rules Of The Road

  1. The first thing to note is whether your product or service is seasonal. If you sell candy’s like the Illinois Nut & Candy does. By the way, awesome caramel clusters. Then your goal right now is to turn these social networking encounters with prospects into immediate sales. These are the holidays when people are ready to indulge. Treat them with respect in your online dealings and you will see some extra purchases come your way as long as you have put in the effort.
  2. If you are not a seasonal company. By that, I mean social networking consulting is not seasonal. People can use my services all year long, then you need to be respectful of the holidays, but continue on with your normal activities. My blogging will not stop through the holidays, neither will my services. It is OK to take time off, like I will be tomorrow, but for the majority of the time make sure that you have the business as usual routine working for you.
  3. Make sure that you start using your social networking holidays as a time to also prepare for the new year. Right now, I am gearing up my new membership site, so we can pre-launch in December to an exclusive few and then do a full launch in January.
  4. The biggest problem with holidays are the put offs. You know the one, “I would love to talk with you now about this, but I can not think about this until after the holidays.” This is the time when they feel most content with the excuses of tomorrowism. So, how do we combat tomorrowism?

We sweeten the pot.  For example, what I am offering to all prospects and current clients who are interested between now and Christmas Day is a 50% discount on backlinks to their blog. I will provide them with 300 directory backlinks, which are from different directories, such as Alexa, DMOZ, and other similar sites.

Normally my company charges $150 for this, but for the holidays and those who act now we will create 300 directory back links for only $75.  These are links that we manually submit by hand to different directories over the course of 2 weeks to make your efforts look natural.

Please remember that this offer is only good until December 25th, and is designed to help you get additional traffic to your blog and/or website.

Let us know if you have any questions below in the comments.

 

In the meantime, keep on with the social networking holidays work. Hope your social networking holidays are fun and also productive!