Top 10 Social Media Tips For Small Businesses

Using social media has now become standard practice for many business owners, but few know how to utilize this medium for maximum effect. Many business owners consider social media as an afterthought and something to be done after their other marketing strategies. Few are aware that using a social media plan can be crucial to business success. Here we discuss 10 social media tips that can help small business owners to build brand recognition and increase their customer base.

10 Social media tricks and tips

1. Use the same name for all social media websites. If you use one name on Facebook and something else for your Twitter account your potential customers may not even realize that it is the same business. In order to build a brand the same name should be used on a consistent basis.

2. Try to be short and sweet in your status updates. A 140-character limit is considered a safe starting point. Tweeting about your latest business updates or upcoming sale is relevant to your fans. You can supply a link for anyone interested in reading the longer posts.

3. A picture is worth a thousand words. You can put up pages of product descriptions, but it will never have the same effect as a simple picture does. When you get new inventory or even hire new employees you can post relevant images on social media sites.

4. Become aware of the changing nature of social media. Only a short time ago it was all about Twitter and Facebook. The latest social media darlings are Instagram and Pinterest. In half a year it could be something different again. This means you will probably have to change your social media strategy again. Keep up with the latest trends.

5. Keep your pages frequently updated. In order to keep people interested in your fan pages you have to constantly put up new content. Every day is ideal even if it’s only a picture. Doing this keeps people coming back.

6. Make your Twitter pages look good by customizing the background colors and layout. Use customization on all social media sites that allow this. Using the default page is never a good idea since potential customers may think you’re not taking your business seriously.

7. Promote your social media links. People will not find you if they don’t know you exist. Every piece of signage or advertising should have links to your social media sites.

8. Use contests and giveaways to increase your followers. People love getting free things, especially if it doesn’t require them to do much. Sponsor giveaways and give people additional entries by liking you on Facebook and becoming your followers on Twitter.

9. Make sure to follow the rules set up by social media sites. Each site has its own rules of conduct. Before starting your social media campaign or creating a contest make sure to read the rules and find out what individual sites allow and don’t allow.

10. Personal sites should be kept separate from business sites. A little business and personal overlap is expected, but refrain from talking about your Uncle John’s hernia operation on your Facebook or Twitter business account. Do not follow your favorite celebrity either. Keep it completely professional.

Thank you to Edwin Miles, marketing & financial enthusiast at CarFinance247, the UK’s leading car loans provider for contributing this informative article.

 

Complimentary Blog Traffic Training

blog traffic

The next webinar is August 2nd at 8 PM EST. This is a 1 hour webinar where we show some of the best methods to increase traffic to your blog.

However, we will have future webinars as well, so sign up to find out about your schedule.

blog traffic

Social Networking Minute: Paypal Button Generator

This weeks social networking minute will cover the Paypal button generator. For those of you who like conversions on your blog and other social media efforts this is a terrific way to guide clients to pay quickly and easily.  The paypal button generator is one of the best tools in your online arsenal to monetize your business. Let’s get started at showing it’s awesomeness!

Social Networking Minute: Paypal Button Generator

Social Networking Minute: Paypal Button Generator Summary

As you can see from the graphic below, this is a really convenient link that you can put anywhere on the web. In plain English, you have the ability to list your product for sale pretty much anywhere you are allowed to promote your product online. Cool, right! Eh! Eh!

That is what I love about the Paypal button generator. It is easy to use and share with clients.

This is a simple tool that you can use to create quick links for some extra cash for your business. In fact, my business is more than ever reliant upon Paypal for all of our conversion needs. I have even been working with offline businesses to start using Paypal more and more.

Finally, for those readers who are interested in the offer that we created on Paypal today, please feel free to check out the links below. We will manually follow 100 Twitter followers on your account for those who register for the service by Sunday.

To clarify, this is not some Fiverr junk service where we connect you with a bunch of robotic Twitter followers. These are real prospects and referral partners that can be very valuable connections for your business. Normally we charge $300 for 500 Twitter followers, however, we are offering an online discount this weekend for those who take advantage of this opportunity now. Here are the options:

Members ($15 for 100 followers*)

You must either be a past/present client or be a member of Blog Traffic Membership.

Non-Members ($30 for 100 followers)

If you have any questions, please feel free to contact me. Here is our contact page.

This concludes your social networking minute. Hope you enjoyed this conversation on the Paypal Button Generator!