How to Find Your Distinct Business Voice

Every experienced blogger has a business voice. A unique set of skills, experiences, and writing style they use to help their audience get the most out of their content. The challenge is that many of them do not know how to express their differences on the web. Instead, they aim to blend in, and not bring their excellence to their prospective clients.

That is a crying shame, because this is a vital component of writing content in today’s ultra-competitive landscape.

The problem is that most bloggers do not even know if they are going to keep on writing when they timidly write their first blog post. With all of the other demands, they are not ready to develop their voice.

Instead, they just want to appear intelligent to those who read their content. The problem is talking like everyone makes you sound like a whinny Read More→

Mobile Musings: Build Your Soaring Digital Marketing Skyscraper

It is a beautiful spring day in Chicago and I am admiring all of the cool Chicago skyscrapers. Not surprisingly this idea leads me to think about digital marketing.

Yup! I am a digital marketing nerd! That is correct! I see skyscrapers and think about the cool things people can do with their digital marketing efforts.

That is because digital marketing Read More→

WordCamp Chicago Facebook Live

As WordCamp Chicago wraps up, just wanted to do a quick post about Facebook Live. I thought this was a perfect chance to experiment with Facebook’s new instant video tool. While I spent most of the sessions manning the front desk, I had the opportunity to see two great talks on content.

One by Jessica Garbarino on video content. Another one by Jeff Large on podcasting.

Both sessions gave me some great ideas. I recorded a few minutes of each presentation below, as well as Read More→