Online Marketing for Businesses – A Guide to Podcasting

When it comes starting an online business, a lot of beginners tend to find themselves at a complete loss because of the overwhelming amount of options that they have in the marketing aspect of it. Yes, it is true: there are a lot of online marketing methods for your products, services and website out there – some of which are free of charge and some of which come with a fee – so it really isn’t surprising when experienced online marketers get a bit confused sometimes, too.

Well, there is a fairly new online marketing method out there that you might not know about yet. What’s so great about it is that is completely free of charge, yet it can easily spread the word about your business in no time. All you have to do is use it with other traditional online marketing methods, like articles, videos, blog posts, press releases and social media marketing.

This new method is called podcasting and it can help your readers and any potential customers of yours access your content in a whole new manner. In a nutshell, podcasts refer to a collection of audio-video files that get distributed throughout the World Wide Web. Since it uses distribution feeds, you can also use it with other online marketing methods, like blogs. If you have a WordPress blog, for example, you can simply install the Odiogo plugin and follow some instructions to connect the two together. How great is that?

Since podcasting will add a voice to all of your blog posts – or just some of them, depending on your personal preferences – you can turn your readers into listeners and get more back links onto your website at the same time. All you have to do is visit the locations on “add a podcast” – the same place you will have to visit to add your new podcast feeds. It’s that simple. In fact, it’s just like adding a new blog post to an RSS feed aggregator website.

Also, every time you create a new blog post, you can have a podcast version of it created automatically and distributed through the podcast feed aggregator website that you added it to. Once you start podcasting, you will see a “Listen Now” feature before each of your blog posts and a computerized voice will start reading your text out loud.

If you have a blog on WordPress, then you can avail of free podcasts through the Odiogo website, where your readers can listen to your blog content instead of reading it. However, you can use podcasts for other websites, as well. The best part about podcasts is that a lot of people prefer listening to reading, so you can definitely succeed in the online world if you create podcasts for your online business – remember that.

Guest Post by Allice L. who writes on behalf of w3Toledo, a web design and Toledo seo firm.

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Comments

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Comments

  1. I’m afraid I’m running a little behind, in that I don’t have a webcam, ipod, cell phone or any of that cool stuff. I intend to get caught up one of these days, but for now all I can do is read posts such as this one and drool…

    The nice thing is, it’s kinda like window shopping. There’s so much I can read, that when the time is right… I’ll be ready! I’ll know just what to do.

    Willena Flewelling

    • Willena,

      For podcasts the only thing you need is a microphone that you can get at best buy for $20 and download a free version of audacity.

      Andy

  2. Hi Andy,
    You are so right! I think too that most of the people prefer listening than reading and watching a VIDEO surely makes you trust the person more. This is what I think at least :).