Transcript of Online Video Ads
Why Use Online Video Ads?
Video is perhaps the most engaging and persuasive media in the world today. The uses of traditional television ads to interact with customers has long been celebrated, but it is the use of video ads on the web that is making huge waves for online marketers.
So what exactly are the benefits of using online video in advertising?
On Demand online video advertising is a great way of reaching huge online audiences whilst associating your video with popular, quality programming. There’s much debate over the efficiency of pre-roll ad placements vs ads situated at intervals during programming that mirror traditional television, but the results are largely the same - advertisers are enjoying a boost to their a social profiles, website visits and because they can target their ads at appropriate audiences of specific online programming they are receiving far more quality leads and conversions.
Social Media Video Placement
No online video ad placement gives a higher social return than promoting a video post on Facebook, Twitter and on video sharing sites like YouTube and here’s why – users on social media platforms are in a social frame of mind, socially interacting and engaging with other users and content like videos.
These interactions give posts a social recommendation making them more enticing and clickable to other users who see such posts. So whether you’re trying to improve video views, your social reach or ecommerce goals, the social recommendations and interactions your posts will receive from users and their Friends will spread your promoted video posts further afield, creating even more engagement and success.
YouTube TrueView Ads
YouTube’s TrueView offers a great opportunity for paid video advertising because YouTube as a website, is socially orientated. This means that its users may be far more likely to click through to your website or share your video content and in turn generate more traffic and conversions for your site, than perhaps the viewers watching your video through On-Demand television channels. This gives your YouTube TrueView ads a more organic and gentler advertising feel to them, which will have a truly positive impact on the success of your online video ad,
Many of you will be familiar with the banner ads that appear alongside webpages and blogs. Traditionally these ads are quite bland and static. However, by using a .gif file you can turn a simple banner ad into a short video or animation or take a different approach by creating a pop-out player to display your video on sites when users hover over your ad.
These ads can provide fast, clickable links to your website and key landing pages to boost traffic levels and encourage quick and simple conversions on your site.
Google Remarketing takes a similar approach to those Banner Ads, but rather than boost unique visitors it aims to increase the number of previous visitors to ensure they don’t forget about you and make that all important sale in future.
By using video in the same way as you did with your banner ads you can use Google Remarketing to jog their memory and achieve a re-visit or even remind a user to tell a friend, colleague or their social followers to visit your site as well.
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based corporate video production company.