Archive for SEO

How Google’s Design is Dictated by Dollars

How does Google afford to provide a free search service to the public? Due to its popularity, Google allows users to search free while charging advertisers fees for increased exposure. Before, it was easy for users to decipher between paid and organic listings. Users assumed organic listings were based on Google’s complex algorithm, presenting searchers with the ‘top’ or ‘best’ results.

However, modifications, driven by the dollar, occurred over time. As one will find below, the modern-day design looks a lot different from before, especially regarding local listings. For example, users need to wade through Google’s carousel, seven pack, Google-owned Zagat ratings, and paid searches to (finally) find organic results, which only account for less than 10% of the information offered on results page.

Google’s money-based modifications disturb both users and advertisers. Modern users wonder what results are listed due to vendor merit and which because of commercial intent. Moreover, vendors feel pressure to advertise, feeling organic, search engine optimization efforts are futile in comparison to paying Google for greater exposure and impending clicks. Read about what age group and gender has a tendency to click more paid ads. Also, learn the percentage between organic and paid-ad clicks. Results, stats, and assumed Google intent will surprise you.
How Google’s Design is Dictated by Dollars [Infographic] by Virtual Hosting

I Think Google Wants To Kill The Search Engine

I think Google plans on killing the search engine? OK! OK! OK! This might sound weird, so read this article in full before you make a snap judgement. Then you can leave and call me nuts (or sing my high praise with a “+1″ and a comment at the bottom.) Either way, listen in to this sordid tale of greed, lust, authorship, fuzzy animals, search, and murder most foul!

It all began on a bright sunny day over a year and a half ago. Google introduced a new furry friend, by the name of Panda. Who would have thought then that this furry and his sidekick the Penguin would slowly killed all traditional indicators of search engine rankings. Backlinks and keywords have less relevance then they did two years ago. Not only that, we now get search results filled with our Google+ connections. Google Authorship is requested, so we can link back to Google+, instead of linking back to our own website in many cases.

So what is the problem with this exactly? Google+ has a number of cool features, primarily Google Plus Hangout. Whats not to like?Google Kills Search

The problem, however, is deep. The problem is that they have stopped judging a site by it’s relevancy, and started rating sites by popularity when you use strong social media indicators.

If you are ranking a site by their Google+ account for example, then you have a major disparity. A site like Mashable will more than likely always rank higher than my site. At the same time, anyone starting their business today has a much steeper hill to climb against their competitors than even those who started a blog even a year ago. This might be a bit of a simplification from Google’s algorithm, but an important piece of the puzzle.

Therefore, let me break down the statement in the previous paragraph.

At the current moment, Pete Cashmore, the founder of Mashable, has 1,634,101 people put him in their circles.

Peter Cashmore Google Plus Snippet

I have 4,670 people in my Google+ circles. Check out my Google+ Profile, so I can defeat the mighty Pete Cashmore! :p

Andy Nathan Google Plus Snippet

If you base the algorithm around Google+, then 99 times out of 100 Peter will rank higher in the search engines then I will. Why? Because with 1.629 million more followers than me he has an 350x greater chance of getting more likes, comments, and general engagement on his account.

The problem is that he will not necessarily deliver better content. In fact, because of his broader audience his content might not be appropriate for a good portion of his readers. Keep this in mind, because this is what will kill Google’s traffic eventually.

Now, let’s think about this from Google’s perspective. They want to deliver the highest quality search results possible to their audience. Would they rather share the person who has 100 +1 on every post or 5-10+1? From the Google robot perspective, Peter is a much better choice. In a lot of respects I would have to agree.

In fact, if the case were not him versus me, I might just stop checking all the time, and start going straight to his website after a while. And that is the problem.

Google is so intent on driving traffic to the best and greatest that it might be their undoing. If everything I need to know from Google is found on Wikipedia, why not just put Wikipedia as my home page at some point instead of Google. Just as I changed my home page years ago from Yahoo to Google, because I could be more effective. Imagine this on a broader scale. Millions of people would not need to search online, because Google will give us the predictable answer we already knew. Therefore, might as well skip the middleman and go straight to the source.

Do not believe me? Then tell me the last time you used a Google search to go onto Facebook? I type in “F” in the URL bar, and Facebook pops up immediately.

What if we stopped needing Google for search, because they were too good at their job. In this case, they deliver broad, generic answers that everyone has heard of time and time again. Google needs to re-think their strategy towards the big, and well-known. It only works for so long, until new competitors come in with fresh and unique content.

The same thing happened in the eighties to network TV. After years of dominance, people got bored with the three standard versions of Vanilla. The MTV generation finally had chocolate, and the kids went nuts!

In our gotta get it now, instant gratification society, search must deliver not only the predictable, but also the curiously unknown as well. Otherwise, why would we search for it in the first place. If video killed the radio star, does that mean Google Plus killed the search engine?

 

 

 

 

New Book, eMarketing Experience Live On Amazon

My new book, eMarketing Experience is now live on Amazon.  Trying to think of something cool and collective about how it helps entrepreneurs with their online marketing skills, but all I can think of is Yipppeee! However, what other appropriate words can I use to describe a book about creating the right experiences for your online marketing.

Special Offer

Therefore, anyone who purchases the new book, eMarketing Experience through July 31st will receive not only this book, but also:

  • A free 30 minute Skype consultation session with me
  • Over75  customized free video tutorials on internet marketing, social networking, blogging, seo, and more

(Total Value: $578.13)

Now, here is the kicker! If you use the link below, you will also get a discount off the regular purchase price of $12.98. However, when you use the link below, the price is $9.99 including S&H for those in the continental United States.

eMarketing Experience Special Offer

Amazon Book ImageHere is the overview of what the book contains, and a special that I am offering through the month of July for those interested in purchasing the book.

First, what the heck is eMarketing Experience!

eMarketing Experience is the combination of over four years of social networking, blogging, search engine optimization, and email marketing experiences I have either directly or through customers gained along the way. The lessons I have learned from success and failure.

Primarily, we discuss how to use the current online marketing tools to build real relationships that lead to real profits online. Really!

The book starts with a review for beginners, showing you how the technology can be used for your business in a systematic method. For way too long people have been mesmerized (or terrorized depending on your outlook) of these technologies.

They were seen as the end all, be all in terms of building your business. However, the internet is more than the sum of it’s parts. Instead, the internet works because we are on there.  Without our ability to communicate with each other online no one would care about online marketing.

Everything I have learned over the past few years led me to the fact that the relationships we create on the internet are the sole source of all revenue online. People talk about a revolution in communications, and miss the fact that the revolution is that the internet brings back thoughts of old-fashioned meetings where people had discussions and listened to each others thoughts and ideas.

Our job as marketers is to create an experience like none other with this technology. One that says, wow you care, and also want to help me with whatever challenges I am facing. In the end, the right experience is about creating massive value for your customers. The more give others, the more we receive back in our business.

Second, this brings me to the special offer that I mentioned above. 

Since this is a book based on creating value through positive experiences online, I thought I would set an example here.

Therefore, anyone who purchases the new book, eMarketing Experience through July 31st will receive not only this book, but also:

  • A free 30 minute Skype consultation session with me
  • Over75  customized free video tutorials on internet marketing, social networking, blogging, seo, and more

(Total Value: $578.13)

Now, here is the kicker! If you use the link below, you will also get a discount off the regular purchase price of $12.98. However, when you use the link below, the price is $9.99 including S&H for those in the continental United States.

eMarketing Experience Special Offer

This is the point where you say what’s the catch. The catch is very simple. I need three things from you.

1. To get your free Skype coaching session you must sign up by August 15th, and use no later than August 30th (48 hour advance notice required).

2. To register for the free Skype coaching session you must fill out short questionnaire, so I know in advance what you need. (Find Questionnaire Here)

3. This is not a requirement, but a request. Once you have read the book, I would ask for you to review my book on Amazon (A Positive Review if you could be so kind).

That is it! Again, if you are interested in the special offer, and more importantly purchasing eMarketing Experience, use click the buy now button below for only $9.99 before this offer expires in July 31st.

[high_impact_btn_order_now link="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=8RRH9C7ABXMBW" + target="_self"] [/high_impact_btn_order_now]

What is Search Traffic

Watching Allie Kelly How To Make Your Site Visible With SEM

SEM, or Search Engine Marketing is how a site optimizes their search for your products.

PPC is paid search. Eg. Banner Ads

SEO is Search traffic from organic search

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Discussing where to invest, and what to invest in Google Search.

Optimize your ads with testing and different ads.

SEO Conversions Free Webinar

Do You ever feel be-wildered about how to turn SEO into clients?

Are you confused and not sure where to turn?

Cut through the nonsense SEO strategies, and discover actionable SEO that turn your traffic into conversions.

Through eMarketing Experience, we are hosting free webinars where we discuss different strategies for optimizing your conversions rates .

SEO Conversions Webinar- Who Is This For?

Great for entrepreneurs who want to know:

  • How to find leads online no matter your industry.
  • Time-tested ideas for finding your next prospect
  • Discover how to create a website that increases your conversions
  • Stop meandering to find more business
  • Learn how to analyze your website traffic for increased business
  • End the financial stress of begging for your next client.

 SEO Conversions Webinar Details:

Who: Andy Nathan & Candace Chira

Where: Online Webinar

When: Check out times

What: Turn SEO Into Conversions

Why: Because you know you can do more.

How: Register on the form to the right, and we will send you an email with the event information.

If you are tired of not knowing where to turn to next, this is your opportunity to learn more about this event please fill out the information on this page to register for the event.

Look forward to seeing you at our next webinar!

red-get_access_now

Nine Tips for Writing Effective SEO Content

If you are writing any article or your blog posts for Google+, you need to keep couple of things in your mind when writing effective SEO content. This article will explain 9 guidelines for writing successful and efficient SEO content. These tips will improve Search Engine Optimization strategy.

 

1.     Include the keyword phrase in the title

Giving titles to the blogs and posts gives power of influence to the writing. Hence, Google search engines provide accessibility to put a relevant title for your blogs or articles to give it weight. Hence, keywords in title show the portion of effective writing in terms of effective SEO content. Moreover, to grasp the concentration of your readers use odd numbers in the title like the title of this article.

 

2.     Use your keyword phrase in Sub-headings

It is quite easy and useful for the readers and for Google ranking when you split your article by giving it sub-headings. This kind of articles grabs concentration of readers because of sub-headings with it that gives no difficulty while reading. Most of the effective readers just scan the piece of writing on Internet, therefore if writing has sub-headings with it, it would read by the readers swiftly. Google search engines appreciate the form of sub-headings, since it also scans with the selected keywords.

 

3.     Improve your Search Engine Optimization strategy by using your keyword phrase every 125-150 words

Do not use your keywords again and again while writing your article or blog, since it gives impression to Google search engines that you are over filling your keywords in your writing. At times people assume it as spam, therefore avoid stuffing keywords. An effective writing use SEO efficiently that comprises of keyword phrase with every 125 to 150 words.

 

4.     Use the keyword phrase in the first sentence of the blog and BOLD it

Strategy # 3 can be broken just after giving a title to the writing. Since, title must include your keyword phrase. First sentence of the article is usually dedicated to the keywords. While using keyword phrase in the first sentence, make sure that it is in bold condition, since it gives extra heaviness to your keyword when Google search engine scrutinize your article.

 

5.     Use pictures and the “Alt Text” option

Google search engine scrutinize the related pictures that are incorporated in the article. Therefore, it uses “Alt text” descriptions to do this. It also examines pictures via Google image in the same way like Pinterest. When someone clicks or zoom the image, it quickly gives access to its related article, web page, or blog that has this particular image.

 

6.     Add italics to your SEO strategy

Keyword phrases must be highlighted with any kind of attractions like italics. After every 150 words, writers use keywords that must be highlighted with italics so that it can be accessible to anyone. Another perspective is that when Google search engines examine your article, they take some exceptional reminders of highlighted words. It is not necessary that only italics can be used as a attractive piece but you can also use bold features and keywords to recognize keywords from loads of words.

 

7.     Use your keyword phrase in the last sentence of your article

As you mentioned your keywords in the first sentence of your article, same goes with the last sentence of the article, it also needs keyword phrases. Just think about a SEO article that has title, headings, and sub-headings but does not contain last dose for the reader that is really needed by every article. Therefore, first and last part of the article must be promising and effective.

 

8.     Make your keyword phrase a Clickable link to a related article or product

Clickable link with a keyword in an article gives heavy weight to the article. Google search appreciates this kind of abilities. Mostly it comes in start or end of the article because these kinds of links come at the bottom of the post. For sure, a good article anticipates suggestions and for that reason some links are endorsed to them but clickable links also contains keywords matter with them.

 

9.     Make sure content easily sharable

Always make your content copy sharable to everyone since the more Google search can access your work, the more your website or your work will get ranks. Plug-ins is considered as easy feature for this need.

Now it is the time for you to choose which one is more important to you…

 Conclusion

Effective SEO content can be written without any difficulty by means of nine guidelines or tips that will make SEO content effective. For instance, by using keywords in your paper title, by making it attractive uses bold or italic features so that when anyone can access your keywords while reviewing. Use your keywords after every 125 to 150 words and most important make your paper sharable to everyone so that it can get highest ranks from any other titles of website.

About the author:

Julianne Smith is an eminent figure of content writing. She has served this portion from its basics to the expertise. Professionalism in writings means a lot to her that is why she used to give proper guidelines for the unique content writer to make their writing effective for the reader. To know more about Jennifer’s writing masterpieces, visit XpertContent.com.   

Image Credit: http://www.flickr.com/photos/jdhancock/3562071888/

4 SEO Tools Every WordPress Blog Owner Should Have And Use

They say WordPress is a very SEO friendly blogging software and indeed it is. But this doesn’t mean that it alone is all you need for good search engine optimization. Certain tools and apps can also further add to the many factors that add up to good SEO. And although there are a few paid tools on the web, we believe that the FREE tools available are just as good if not better than the more costly alternatives.
First let me begin by mentioning that Aaron Wall, of the popular SEO Book blog, has an excellent collection of SEO tools and apps on his website which can enhance your on page and off page SEO practices. But below we highlight four other excellent good options for you.

 

1. SEO Status Pagerank/Alexa Toolbar -

The SEO Status Pagerank/Alexa toolbar is perfect for keeping up with other sites and blogs in your niche, including competitors. With the toolbar installed you’re able to instantly get the Google PR and Alexa on any site or blog, without having to visit an external tool. This is good for speedy competitive intelligence and analysis on a new blog. The toolbar is a free add on that is available for all Firefox users, and you can find it directly via your browser or on the web.

2. Free Keywords Tool from Wordtracker -

What good is an SEO campaign, without the keywords. You need to know the specific phrases and keywords in your niche in order to learn where you stand within the Google search results. One such tool we use for this is the free keyword tool from Wordtracker. It’s fast, simple to use and gives you just enough information to know where you stand. In fact, when you enter in a term, you get the number of daily searches for that term, helping you determine if this is a phrase worth pursuing or not.

3. Open Site Explorer -

This is smart tool for website and blog owners who want more complete competitive information than what the SEO Google PR/Alexa toolbar above gives. With Open Site Explorer you get details on a website such as the number of links pointing back to it, the sites linking in, anchor text used and more. If you’re going after a specific keyword or phrase in the SERPS (search engine results), this site can aid in figuring out what you need to do to reach or beat the competition. A must have tool in your online marketing and SEO arsenal.

4. What Page of Search Am I On -

We discovered this tool last year and love it. It’s a simple and free SERP app that when you enter in a single term or phrase plus your website address, you get details on where you stand within Google. Position one or ten, What Page of Search Am I On, does exactly as its name suggests and tells you where your site is at in search – for any given term. Give it a whirl today and see if it doesn’t quickly become your favorite new site.

“SEO can be fun”. Who on Earth said this? We did, as we believe that search engine optimization can indeed be fun when the proper tools and processes are used. With that in mind, the tools mentioned above are all worthy of your perusal – give them a visit and let us know what you think?

Guest article comes courtesy of Missy Diaz who writes for Galorath.com, a specialty project planning software provider on the web.

SEO Essentials to Make Your Website More Visible

Your presence on the web is marked by a well made website, but that alone isn’t enough. The website must be properly optimized for popular search engines in order to gain more visibility among your target audience. Search engines have become the most popular and powerful phenomenon of the virtual world and your website’s compatibility with top three search engines is a basic requirement for attracting traffic.

You must continue your SEO campaign in a dynamic long term manner to remain on the same page with ever changing algorithms of search engines. A technique that worked well for your website last year may not be the ideal choice today simply because search engines have now chosen to ignore a specific parameter. In this article, let us discuss some basics that will give your SEO campaign a sharp edge and a strong backbone under most circumstances.

A Cutting Edge Website

The soul purpose of efforts made under an SEO campaign is to gain visibility for your website on popular search engine results. It is possible only if the search engines consider your site to be worthy of display on their top results. Their reputation is at stake and they are very serious about it. You should be equally serious about your website and the reputation it reflects on your business/work.

Keep your website informative and relevant to the content that your target audience is looking for. Make the navigational experience easy and comfortable – no one likes to go through a labyrinth of links and buttons. A visually appealing website will not only attract more visitors but keep them engaged for longer periods. A harsh spectacle to the eye is never really popular. Ensure that your URL is related to your theme and contains some of your keywords if possible.

Get Social

Get your website connected with the social media buzz to increase its visibility and depth of reach. Depending on the nature of your business choose which networks to emphasize on and be consistent in posting content. An active website is more likely to earn better results compared to dormant statics. If you have videos to showcase choose YouTube, DailyMotion etc. for posting your content. Pictures can be shared on Facebook, Flickr, Picasa et al. The idea is to gain presence in all forms of social media but emphasize on the ones which are most suitable for your purpose.

Start Blogging

Blogs, because of their nature of dynamic content-centric nature are very well suited for SEO campaigns. Try posting as many posts as possible, keep them relevant to your website and provide links. Linking your website will make it definitely SEO friendly and consequently result in more visitors.

Keep Your Options Open

When carrying out SEO campaigns do not get obsessed with one most popular search engine. It helps to target other search engines as well. Most marketers are not focusing on the second or third most popular search engines and that increases your chance to gain higher ranks. It also covers your back for possible future rank drops on your favorite search engine due to algorithmic changes. Spread your risk.       

ZK is an expert associated with WebTrafficROI, which is a web marketing blog aimed at people who are interested 
in web business and blogging. The blog also helps entrepreneurs, bloggers, companies and small businesses to make 
their business better on the online forum.