Archive for SEO

How Google’s Design is Dictated by Dollars

How does Google afford to provide a free search service to the public? Due to its popularity, Google allows users to search free while charging advertisers fees for increased exposure. Before, it was easy for users to decipher between paid and organic listings. Users assumed organic listings were based on Google’s complex algorithm, presenting searchers with the ‘top’ or ‘best’ results.

However, modifications, driven by the dollar, occurred over time. As one will find below, the modern-day design looks a lot different from before, especially regarding local listings. For example, users need to wade through Google’s carousel, seven pack, Google-owned Zagat ratings, and paid searches to (finally) find organic results, which only account for less than 10% of the information offered on results page.

Google’s money-based modifications disturb both users and advertisers. Modern users wonder what results are listed due to vendor merit and which because of commercial intent. Moreover, vendors feel pressure to advertise, feeling organic, search engine optimization efforts are futile in comparison to paying Google for greater exposure and impending clicks. Read about what age group and gender has a tendency to click more paid ads. Also, learn the percentage between organic and paid-ad clicks. Results, stats, and assumed Google intent will surprise you.
How Google’s Design is Dictated by Dollars [Infographic] by Virtual Hosting

I Think Google Wants To Kill The Search Engine

I think Google plans on killing the search engine? OK! OK! OK! This might sound weird, so read this article in full before you make a snap judgement. Then you can leave and call me nuts (or sing my high praise with a “+1″ and a comment at the bottom.) Either way, listen in to this sordid tale of greed, lust, authorship, fuzzy animals, search, and murder most foul!

It all began on a bright sunny day over a year and a half ago. Google introduced a new furry friend, by the name of Panda. Who would have thought then that this furry and his sidekick the Penguin would slowly killed all traditional indicators of search engine rankings. Backlinks and keywords have less relevance then they did two years ago. Not only that, we now get search results filled with our Google+ connections. Google Authorship is requested, so we can link back to Google+, instead of linking back to our own website in many cases.

So what is the problem with this exactly? Google+ has a number of cool features, primarily Google Plus Hangout. Whats not to like?Google Kills Search

The problem, however, is deep. The problem is that they have stopped judging a site by it’s relevancy, and started rating sites by popularity when you use strong social media indicators.

If you are ranking a site by their Google+ account for example, then you have a major disparity. A site like Mashable will more than likely always rank higher than my site. At the same time, anyone starting their business today has a much steeper hill to climb against their competitors than even those who started a blog even a year ago. This might be a bit of a simplification from Google’s algorithm, but an important piece of the puzzle.

Therefore, let me break down the statement in the previous paragraph.

At the current moment, Pete Cashmore, the founder of Mashable, has 1,634,101 people put him in their circles.

Peter Cashmore Google Plus Snippet

I have 4,670 people in my Google+ circles. Check out my Google+ Profile, so I can defeat the mighty Pete Cashmore! :p

Andy Nathan Google Plus Snippet

If you base the algorithm around Google+, then 99 times out of 100 Peter will rank higher in the search engines then I will. Why? Because with 1.629 million more followers than me he has an 350x greater chance of getting more likes, comments, and general engagement on his account.

The problem is that he will not necessarily deliver better content. In fact, because of his broader audience his content might not be appropriate for a good portion of his readers. Keep this in mind, because this is what will kill Google’s traffic eventually.

Now, let’s think about this from Google’s perspective. They want to deliver the highest quality search results possible to their audience. Would they rather share the person who has 100 +1 on every post or 5-10+1? From the Google robot perspective, Peter is a much better choice. In a lot of respects I would have to agree.

In fact, if the case were not him versus me, I might just stop checking all the time, and start going straight to his website after a while. And that is the problem.

Google is so intent on driving traffic to the best and greatest that it might be their undoing. If everything I need to know from Google is found on Wikipedia, why not just put Wikipedia as my home page at some point instead of Google. Just as I changed my home page years ago from Yahoo to Google, because I could be more effective. Imagine this on a broader scale. Millions of people would not need to search online, because Google will give us the predictable answer we already knew. Therefore, might as well skip the middleman and go straight to the source.

Do not believe me? Then tell me the last time you used a Google search to go onto Facebook? I type in “F” in the URL bar, and Facebook pops up immediately.

What if we stopped needing Google for search, because they were too good at their job. In this case, they deliver broad, generic answers that everyone has heard of time and time again. Google needs to re-think their strategy towards the big, and well-known. It only works for so long, until new competitors come in with fresh and unique content.

The same thing happened in the eighties to network TV. After years of dominance, people got bored with the three standard versions of Vanilla. The MTV generation finally had chocolate, and the kids went nuts!

In our gotta get it now, instant gratification society, search must deliver not only the predictable, but also the curiously unknown as well. Otherwise, why would we search for it in the first place. If video killed the radio star, does that mean Google Plus killed the search engine?

 

 

 

 

New Book, eMarketing Experience Live On Amazon

My new book, eMarketing Experience is now live on Amazon.  Trying to think of something cool and collective about how it helps entrepreneurs with their online marketing skills, but all I can think of is Yipppeee! However, what other appropriate words can I use to describe a book about creating the right experiences for your online marketing.

Special Offer

Therefore, anyone who purchases the new book, eMarketing Experience through July 31st will receive not only this book, but also:

  • A free 30 minute Skype consultation session with me
  • Over75  customized free video tutorials on internet marketing, social networking, blogging, seo, and more

(Total Value: $578.13)

Now, here is the kicker! If you use the link below, you will also get a discount off the regular purchase price of $12.98. However, when you use the link below, the price is $9.99 including S&H for those in the continental United States.

eMarketing Experience Special Offer

Amazon Book ImageHere is the overview of what the book contains, and a special that I am offering through the month of July for those interested in purchasing the book.

First, what the heck is eMarketing Experience!

eMarketing Experience is the combination of over four years of social networking, blogging, search engine optimization, and email marketing experiences I have either directly or through customers gained along the way. The lessons I have learned from success and failure.

Primarily, we discuss how to use the current online marketing tools to build real relationships that lead to real profits online. Really!

The book starts with a review for beginners, showing you how the technology can be used for your business in a systematic method. For way too long people have been mesmerized (or terrorized depending on your outlook) of these technologies.

They were seen as the end all, be all in terms of building your business. However, the internet is more than the sum of it’s parts. Instead, the internet works because we are on there.  Without our ability to communicate with each other online no one would care about online marketing.

Everything I have learned over the past few years led me to the fact that the relationships we create on the internet are the sole source of all revenue online. People talk about a revolution in communications, and miss the fact that the revolution is that the internet brings back thoughts of old-fashioned meetings where people had discussions and listened to each others thoughts and ideas.

Our job as marketers is to create an experience like none other with this technology. One that says, wow you care, and also want to help me with whatever challenges I am facing. In the end, the right experience is about creating massive value for your customers. The more give others, the more we receive back in our business.

Second, this brings me to the special offer that I mentioned above. 

Since this is a book based on creating value through positive experiences online, I thought I would set an example here.

Therefore, anyone who purchases the new book, eMarketing Experience through July 31st will receive not only this book, but also:

  • A free 30 minute Skype consultation session with me
  • Over75  customized free video tutorials on internet marketing, social networking, blogging, seo, and more

(Total Value: $578.13)

Now, here is the kicker! If you use the link below, you will also get a discount off the regular purchase price of $12.98. However, when you use the link below, the price is $9.99 including S&H for those in the continental United States.

eMarketing Experience Special Offer

This is the point where you say what’s the catch. The catch is very simple. I need three things from you.

1. To get your free Skype coaching session you must sign up by August 15th, and use no later than August 30th (48 hour advance notice required).

2. To register for the free Skype coaching session you must fill out short questionnaire, so I know in advance what you need. (Find Questionnaire Here)

3. This is not a requirement, but a request. Once you have read the book, I would ask for you to review my book on Amazon (A Positive Review if you could be so kind).

That is it! Again, if you are interested in the special offer, and more importantly purchasing eMarketing Experience, use click the buy now button below for only $9.99 before this offer expires in July 31st.

[high_impact_btn_order_now link="https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=8RRH9C7ABXMBW" + target="_self"] [/high_impact_btn_order_now]

What is Search Traffic

Watching Allie Kelly How To Make Your Site Visible With SEM

SEM, or Search Engine Marketing is how a site optimizes their search for your products.

PPC is paid search. Eg. Banner Ads

SEO is Search traffic from organic search

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Discussing where to invest, and what to invest in Google Search.

Optimize your ads with testing and different ads.

SEO Conversions Free Webinar

Do You ever feel be-wildered about how to turn SEO into clients?

Are you confused and not sure where to turn?

Cut through the nonsense SEO strategies, and discover actionable SEO that turn your traffic into conversions.

Through eMarketing Experience, we are hosting free webinars where we discuss different strategies for optimizing your conversions rates .

SEO Conversions Webinar- Who Is This For?

Great for entrepreneurs who want to know:

  • How to find leads online no matter your industry.
  • Time-tested ideas for finding your next prospect
  • Discover how to create a website that increases your conversions
  • Stop meandering to find more business
  • Learn how to analyze your website traffic for increased business
  • End the financial stress of begging for your next client.

 SEO Conversions Webinar Details:

Who: Andy Nathan & Candace Chira

Where: Online Webinar

When: Check out times

What: Turn SEO Into Conversions

Why: Because you know you can do more.

How: Register on the form to the right, and we will send you an email with the event information.

If you are tired of not knowing where to turn to next, this is your opportunity to learn more about this event please fill out the information on this page to register for the event.

Look forward to seeing you at our next webinar!

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