Archive for Marketing

6 Content Ideas to Add to Your Content Marketing Mix

So often when businesses think of their content marketing strategy they are limited in what they believe content can be. They think of blogs, videos, and white papers mostly. Some companies also discuss podcasts, email newsletters, and images.

However, content marketing is more comprehensive than the standard examples. Below we discuss a number of different content types that deserve some additional sway in your content marketing mix.

Some of the ideas listed below will even give a pop to your current content creation. If you need help, ask a content marketing agency to help you with the right content marketing strategy.

6 Content Marketing Types to Consider

Infographics-A content marketing agency can help you build your traffic using Infographics. One of my favorite infographic marketers is Quick Sprout and Kissmetrics founder Neil Patel.

His infographics are legendary and built his companies traffic and authority with his widespread use of the strategy. According to a blog post of his in August this year, he stated infographics “47 infographics generated 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains. They also generated 41,359 tweets and 20,859 likes.”

Courtesy of: B2B Infographics

Any other questions about why infographics can help your business? Let me know in the comment area.

EBook- A close cousin to the white paper, EBooks certainly deserve their due. Over the years, few content forms have captured as many email leads as the mighty EBook.

It is not surprising why so many entrepreneurs continue to use this form of content marketing to build their list. It works!

Case Study- Another interesting form of content is the authority-building case study. Case studies provide insights into business decisions and ideas.

For example, the famous Harvard Case Studies are a collection of some of the best (and worst) business decisions in history.

The reason case studies like these work is because they tell a story about what could happen to your business in specific scenarios without having to s-p-e-l-l it out word for word.

The stories are a visual representation of the challenges many businesses face before using your services, and the case studies will answer their questions in a non-threatening manner.

Interview- If a case study does not sit right with your audience, maybe you will want to interview persons of interest to your audience.

The great thing about interviews is that this is a perfect medium to mix in with other forms of content. You can conduct the interview on Google Hangout or GoToWebinar, and then have a video of the entire webinar available afterwards.

You can then share the video on social media and transcribe the interview into a blog post or White Paper available for download.

Mobile Apps- While sometimes forgotten, mobile apps and software are forms of content. With the craze towards everything mobile over the past few years, this is the best time to jump on board this trend with a Mobile app. Mobile apps can be used for a wide variety of purposes.

Remember that some of the biggest companies in the world right now are using Mobile Apps to connect with clients.

Looking at my Android, I can check my bank account balance and activity from Bank of America and Chase, see how many stars I have on my StarBucks app, and then use my Geico app to pay my insurance bill and for proof of insurance for my car.

This is all content that directly converts into business for a company. With so much content now consumed on mobile devices, it is best to be proactive with content creation on this medium.

Surveys- Sometimes content helps you more than it helps the readers. A perfect example of this is the survey. Surveys should be no more than 5-10 minutes at most.

A good survey will ask for a few basic questions that help you understand how to improve your business, blog, or sales process.

They should provide some sort of insight that leaders need in order to help create more quality content in the future.

One thing to remember is that this is a listening tool. That means you should not respond defensively, and be prepared that not everyone will be 100% happy with everything you do.

User Generated- The final type of content is not so much a content type, but a suggestion. Sometimes the best content is user generated. For websites with an active user base, getting your core followers together to contribute to your website can be a blessing in disguise.

Every social network built the bulk of their business on user generated content. This means you have no excuse for not doing the same.

What is the best content for your business?

In the end, your business needs to determine which forms of content matters most to their audience. Test different strategies to see which content marketing types work best for your audience. Let us know what content type works best for your business by placing a comment in the section below.

Your Complete Conversion Rate Optimization Tutorial

“Why doesn’t our website work?” This is a question that is asked time and time again from a prospective client. They had a website up for over a year and it just was not bringing in business. While they were driving in a lot of traffic to the site, conversion rates were terrible. It was clear that they would need a digital marketing agency to find out what could be done about the situation.

Unfortunately, this story is all too common. Most businesses today know they need to be online. The challenge is not convincing them to get a website, but rather making sure they employ the best online marketing strategies. Increasing the performance of your website requires a lot of experience and testing.

The conversion rate optimization process takes time, and most businesses do not have a strategy in place to help them achieve their goals. That is why they will ask a question such as, “Why are our conversion rates so low?”

Read More→

How to Market Your Small Business: Marketing Checklist

Marketing ChecklistNo matter what business you are in, there are many more ways to market your small business today than you are using. Read on or you may miss an easy way to increase your income.

Read More→

The Importance of Word of Mouth in Marketing

Guest Post: Tanner from Utah Video Marketing team contributed this guest post on the power of word of mouth marketing.

Marketing is one of the most important things in business. Without marketing, you are not going to be able to have any clients or customers. Even if you are the best company for your niche, it will mean nothing if you aren’t well known in the industry. When you are looking to grow you company, you need to spend a considerable piece of your budget on marketing. This will assure that your company is able to reach the target market that is going to bring in your revenue. If you are marketing to other companies, actually contacting those companies directly could be a great from of marketing.

Regardless of the product or service that you are marketing, you need to be able to reach your customer base. There are many different ways of going about marketing, but there are certain types of marketing that work best, whatever industry you may be in. Word of mouth marketing is one of the most valuable types of marketing that is out there. The importance of word of mouth marketing can be the difference between your company being very successful, or not successful at all.

Word of mouth marketing is unique to your business

Word of mouth marketing is one of the most important types of marketing because it can not be duplicated. Other companies won’t be able to look at your marketing campaign and copy it. Word of mouth marketing is completely unique to your business, products, and services. You can buy all of the marketing in the world, and it still wont be as genuine to your business as word of mouth marketing. Word of mouth marketing will give your potential customers a great feel for how your business really is. They will have a much better idea of what to expect from your products or services.

Word of mouth marketing is free

One of the best things about word of mouth marketing is that it is free. Word of mouth marketing is one of the most effective types of marketing, yet you don’t have to spend any money on it. Your customers are doing all of the work for you, with you having to spend a fortune on that great marketing. They will spread the word at no cost, simply because they love your products or services. Sometimes the most work can simply come from referrals.

Word of mouth marketing helps build your brand

When you are looking for brand recognition, nothing helps more than word of mouth marketing. For example, if a friend shows someone their favorite music group, they are way more likely to download their music than if they just heard it on the radio. They are even more likely to download that music if their friend is wearing a t shirt from that music group. This type of word of mouth marketing makes it cool to be into what your friends are into. Sometimes people will buy a product simply because that is what their friends are buying.

People trust what their friends and loved ones have to say

When a random person comes up to you on the street and tries to tell you their opinion about something, you could care less. Although, when we get together with our friends and family, we actually ask them for their opinions on certain matters. It is easy for us to trust our friends and family members, because they have been with us through so much. They know what we like, and what we dislike. We are much more likely to listen to what our friends or family members have to say, rather than just some advertisement.

Word of mouth marketing can help products spread fast and go viral

The world of internet marketing has really changed up the game. It is very easy for a video, picture, website, or Facebook page to get a lot of attention when people start sharing it. With the click of a button, people can literally click share and instantly all of their Facebook friends are aware of this awesome new product, video, or page that their friend is into. This makes it very easier for their friends to click the share button as well, and have all of their friends know about this awesome product, page, or video. This can create a chain reaction which makes a video go viral. Everyone continues to share this video, product, or page, until many many people know about this. There are videos now on the internet that can gain tens of millions of views in a short week due to effective word of  mouth marketing. It is easier than ever for people to share with their friends the love they have for a new product, video, or page. This helps build a huge customer base fast for these businesses.

Word of mouth marketing is quite possibly one of the most important types of marketing in the world today. There is no amount of money that can replace the effectiveness of word of mouth marketing. In this digital world, word of mouth marketing can take a small business or product, and turn it into a world wide recognized brand. Word of mouth marketing may seem hard to achieve, but as long as you are working on making your companies services and products top notch, this will be no problem for you. If you focus on word of mouth marketing, you will have a big company in no time.

Take A Look AT The Graphic That Will Help Me Win The $500 Brother “Back To Business” Contest Prize

Brother Creative Center

Entered Biz Sugars’ Brother CreativeCenter Contest

Yes, I decided it was time to take my shaky design skills to the next level. Fortunately with the Biz Sugar Brother CreativeCenter “Back To Business” Contest, I did not need to brush up on my graphic skills to rock your eyes with my works of greatness. The process was pretty simple. Spend about 10 minutes on the Brother CreativeCenter creating a graphic that I can then use to promote Start Up Gap. Then I created the absolute beauty below to shock and amaze you all! Are you shocked? Are you in awe? Why not?

start up gap flyer

practicing vood traffic

Practicing Voodoo Traffic at the Chicago library to get you to the Start Up Gap Episode with Anita Campbell tomorrow

Ulterior Motives

So, why am I sharing this with you. Well, three reasons:

1. I plan on winning the prize for the contest, and thought doing a blog post would help garner more attention. Always important to get compensated for writing and designing.

2. My subconscious NLP method for getting you to check out StartUpGap.Com tomorrow at 4 PM CST when I interview Anita Campbell, the owner of BizSugar. Working on getting some serious voodoo traffic to the event tomorrow with this post. Look into my eyes. Burn this date onto your Google Calendar! Join us for this session to learn how Anita Campbell built her business. On the count of three you will wake up with a sudden urge to watch this show.

3. I thought I would take this time to show you how to actually use the Creative Center to create your own graphics. When I do win, I want to make sure that I had some serious competition. Are you up for the challenge? He! He! He!



How To Set Up Your Own Flyer Or Business Card

I thought that one of the easiest ways to show you how to use the Creative Center would be to do a quick video, as I set up some business cards for Start Up Gap. Be prepared to be amazed. Now, that I have worked my voodoo on you, I am sure that it is sure to happen.

What do you think? Pretty easy for you to set up your own graphic as well right? Then join in on BizSugar, so I can have some additional competition.

What Do You Think?

I know this was a visual explosion for your eyes. Definitely join in on the contest, so you too can claim international fame for your graphic skills (or at the very least have a great flyer or business card made up on the cheap.)

In the meantime, quick question. Should I now become a professional graphic artist, or stick to writing? Let me know in the comment area, along with a link to your own design.