Archive for Facebook

How To Set Up Facebook Ads

Over the weekend I did a video about how to set up Facebook ads for your business. Unfortunately, I ran out of time to create the associated blog post that I promised. So, here is that blog post as discussed. Enjoy the pleasurable musings of Facebook ads.

How To Set Up Facebook Ads Tutorial

As you can see setting up a basic Facebook ad is not the challenging part of the equation. The challenge is creating an ad that not only generates traffic and clicks, but also conversions.

Pay Per Click is a numbers game. That means the more people you send to the advertisement, the more chances you have of successfully closing prospects on your services.

So, how do you improve your chances of winning a numbers game? You get the house to be on your side. Think about casinos for a second when they have players coming into their cash-making emporiums.

Theoretically, if 1,000 players walk into a casino all at once with $100, the house knows a few players will win, a lot will break even, and a good percentage will lose some to all of their money.

The big question is how do casinos get more people to lose their money with them. Easy! Offer free drinks, and a host of other gifts designed to enchant visitors into staying longer. The longer people stay, the greater the odds of them losing money.

To be clear, I am not calling your product a casino money sink hole. However, your business operates the same ways with Facebook ads. You offer a free incentive for people to go to your page from free information to the popular iPad offers seen around the internet. McDonald’s has built an empire around their annual Monopoly game. You have to accept that a few people will actually win, and take the information you give them and run.

That is OK! You are better off knowing now that those people would never make a great customer.

However, what you should be focusing on are the people who get your information, sign up for your list, and like your page. Those individuals had a reason for staying. Something about your services made their mouths water, and their eyes delirious with delight.

In short your ad hooked them. Your free offer was the line that drew them in closer, and now you have some gamblers willing to pay money for your product.

If you take our example casino, you now have 10 people who doubled their money and left the casino. Good for them! Another 50 people broke even. AKA, they  became fans, respond to your content, and then essentially do nothing. Great, these fans might eventually bring others into the casino, but do not expect much business from them.

Now, here is where it really gets interesting. You now have 40 people who lost their $100. Since, the casino had losses on other players, this means they essentially profit on 20 players who came into the casino.

Facebook ads works on a principle similar to this. You get people in the door with something that hooks them to an emotional need. Once there, your job is to then to capture that need, and convert it into something tangible for a client.

If you need help with setting up Facebook ads to do this, let me know. I help clients in a number of different industries to create the right offer and message needed to drive clients into your door. Call me at 847-710-7093 with any questions you might have.

I hope you enjoyed this post on how to set up Facebook ads.

 

10 Great Facebook Campaign Landing Pages

Today’s post will take a look at 10 great Facebook campaign landing pages. The idea behind a great Facebook campaign landing tab is to have the right mix of speed and design to instantly encourage the user to take action on the page.  Below are just a sampling of different Facebook campaign landings we thought represented the ideal of what businesses should be using to attract attention to their fan page.

Use these pages as a guide to use on your own page. At the end we included some resources, so you can easily create a quality page.

10 Great Facebook Campaign Landing Examples

The list below is no specific order. We did organize this list a little by type of page.

Coca-Cola (51,443,561 likes)

coca-cola facebook campaign landing

What Made It Pop: I like simplicity. This is really simple. Coca-Cola is not looking for people to just buy a coke from Facebook. Instead, they understand their job is to market the brand. Join the page and listen to free songs by stars like Jason Derulo. Easy!

 

Disney (38,351,995 likes)

disney facebook campaign landingWhat made it pop: When you have as many brands as Disney how do you decide which one to showcase? You can simply just shove Mickey Mouse down everyone’s throat until they are sick and tired of hearing about it. Or you can create a page where fans of Nemo or Toy Story of Pirates of The Carribean can come together under one roof.

 

Mercedes-Benz (8,345,205 likes)

Mercedes-benz facebook campaign landing

What made it pop: Most brands use Facebook to talk about themselves. Their page becomes a “Look at ME” party. While Mercedes-Benz created a lot of pages about their product, they also cross promoted with a partner on their page. This is a great use of social media real estate. Do not just talk about yourself. Talk about how you work with partners as you show them off.

 

HiredMYWay.Com (3,988 likes)

hiredmyway facebook campaign landing

What made it pop: Business is all about delivering value to clients. What better way to do that on Facebook then with a way to answer your clients and prospects questions.  HiredMYway.com did this with style by having fans post questions using Facebook comments. Whenever a fan asks a question the question then goes on their wall for all their friends to see. Talk about great viral marketing strategy.

Pool Supply World (59,222 likes)

pool supply world facebook campaign landing

What made it pop: I like the modern design that says likes us and get a discount on your order. Great way to integrate Facebook with your business.

Earthegy (10,781 likes)

earthegy facebook campaign landing

What made it pop: I like the simple e-commerce integration. What can I say? Nothing sexier than selling online with immediate sales. Social networking nerd roaming free!

 

Livescribe(123,093 likes)

livescribe facebook campaign landing

What made it pop: Again! Nothing sexier than an e-commerce store on Facebook. Additionally, I like the share and tweet add-ons here to get people to share their cool purchase at the point of sale.

 

Crafty Mumma’s (16,432 likes)

crafty mumma facebook campaign landing

What made it pop: This is a modified MailChimp form. Simple and crisp. You sign up here and get into the Crafty Mumma’s directory. I love it!

 

Offliners Academy (228 likes) offliners academy facebook campaign landing

What made it pop: I like the cool design and the ability to get people to sign up for your webinar. Real crisp with a great design. Note: Had a few problems loading this page.

 

Andy Nathan (Likes: 844)

 

andy nathan facebook campaign landing

What made it pop: The creator of this page must have been an absolute genius! Oh wait! I am the creator. Correction: He is an absolute genius.

Now, you are overwhelmed and wondering how in the world can I ever create a page like these? Here are a few resources to help you.

Lujure: I use Lujure for all of my Facebook pages. It is easy to use and great for creating pages. I have not done a post on the site recently, but here is an interview I did with founder Nathan Latka.

Wp4fb 2.0: For those who want to create Facebook account from your WordPress page this is a great plugin to help you.

Hostgator: If you decide to use WordPress to create your Facebook campaign landing tabs you will need an SSL certificate. You can get this from Hostgator.

 

Whew! We have now cover the gamut on Facebook campaign landing strategies and examples. Let me know what is your favorite Facebook campaign landing page?

Facebook Basics

Today we will be discussing the basics of Facebook. It has been a while, since I have covered the basics of different social networks. So, I decided that we are going to do a return to basics week where we take a look at the four major social networks: Twitter, Facebook, Google+, and LinkedIn. I will cover one social network per day.

Today is Facebook. Going over how to use Facebook to increase your chances of using the social network correctly. In the video and short tutorial below we will be giving you an overview of the site and also a few actionable steps you can take today to get started with your Facebook marketing.

Quick Note: That means we are going to skip Guru Gushers tomorrow. However, it will be back next week.

Facebook Basics Video

Facebook Basics Action Steps

Here are a few Facebook action steps to help us get started with Facebook for business.

  1. Update your profile. Make sure that your profile is accurate and all your information inputted into Facebook.
  2. Stay connected with others on Facebook. Facebook is about building relationships. New and old relationships are equally important. In this case, you can gradually build your business as you stay connected with current prospects and partners.
  3. Be continual. Do not just go for one-off ideas. They rarely work. Instead, keep working on your network.

Hope you enjoyed Facebook basics. What one thing can we still answer about Facebook Basics for you in the comments below?

 

If Facebook had existed in history…

There are hundreds of millions of Facebook users nowadays, and for many of us it’s almost impossible to get through the day without visiting the site. But what if FB had existed in the past? Here are four figures from history who would have been interesting members of the social networking fraternity.

King Henry VIII

If Henry VIII had been a Facebook user, the chances are his profile would have been very interesting indeed. Married six times, it’s safe to assume the phrase “it’s complicated” would have appeared there many times. With six different wives and six different mothers-in-law, the unfriendly messages may have been flying across his homepage with great regularity.

Because of his constant mood swings and his hostile attitude towards the Catholic Church, his number of Facebook friends would have been constantly changing, and there are few people who would have remained on good terms with His Royal Highness from the start of his Facebook activity to the end.

Howard Hughes

Although well-known nowadays as nothing more than an obsessive recluse, Howard Hughes was a brilliant businessman and an innovative inventor. Over the years, he would have built up a huge following of friends on Facebook and a timeline that would have included a number of former occupations and workplaces.

However, in later life he started to shut himself away from the world, so his Facebook statuses would have appeared less and less frequently. His former lovers allegedly included Ava Gardner, Bette Davis and Rita Hayworth, so a look through his Facebook photos (assuming he didn’t remove them) may well have been worth a look.

William Shakespeare

Widely considered to be the greatest writer of all time, William Shakespeare would have made an interesting Facebook user. Updates to his status may have included a few too many forsooths and forfends, but they would always have been worth reading. They’d make a pleasant change from the usual banter about whether the Knicks won last night.

The only drawback about Shakespeare being on Facebook is that he might have been tempted to flood his timeline with ads for his plays – he was known as a clever self-publicist. And when April 23rd comes around, be careful when you leave him a happy birthday message, because the great Bard is thought to have died on 52nd birthday.

Al Capone

If you took a look through all the messages on Al Capone’s Facebook page, the chances are there would be no mention of the word Scarface, because he hated the nickname. Anyone who mentioned it would most likely have received a visit from one of the mobster’s henchmen within a day or two.

Given the rather nefarious nature of his business activities, Mr Capone would have revealed very little on his timeline. Where you and I might say “I’m on the subway train to Manhattan to spend a day in the office”, his certainly wouldn’t say “I’m running a truckload of illegal whisky into Chicago tonight”.

David Showell lives in the south of England and is a big fan of Facebook. When he’s not updating his status, he’s working for a USA car rental company.

Facebook ROI – Facebook Social Networking Vs Facebook Social Media Marketing

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Your Facebook marketing strategy will largely depend on your industry and product.  There is no flat one-size-fits-all guide to Facebook management but there are some proven strategies that apply to each kind of business.

Social Networking Vs Social Media Marketing

What’s the difference?  Social Media Marketing is all that day to day stuff you do to attract new potential buyers and to keep them engaged in your page.  It doesn’t mean hard selling your product, it means tapping into what the direct market is talking about and leading the conversation.  Social Networking is the interaction you do with your industry, resellers, peers and your “related businesses”.  Related businesses can share a geographical location with you, share a demographic or fulfill complimentary needs.

So, which one is for you?

First, both are for you – never disregard the value of either strategy as they work best in unison, however, some businesses will achieve the highest ROI on marketing, some on networking.

Facebook networking – a dream for B2B

Facebook networking is all about building a community with like minded businesses who share customers with you.  Let’s say you’re a web designer, interacting on pages (with similar design values, location, attitude and liker numbers to you) owned by marketing companies, SEO firms, copywriters, online marketing advice pages, PR companies, social media marketing specialists and the like will start the relationship. Once you’ve had a chat on their wall about something topical, try PMing them, offering to make them a reseller of your service.  Once you’ve built a strong network, you can establish a group to discuss industry issues (and complain about clients probably) and invite them to join.  You now have a select group of referral partners with whom you can share sales leads and likers.  You’ll still be marketing to your likers on your wall but the ROI will come from your closed group.

 

Similarly, networking with your likers, asking their professional opinions, getting involved in industry based discussions, not only gives you a chance to show off your knowledge, but gives them a chance to size you up.  Impress them and you’ll turn a liker into a brand ambassador (like turning a pawn into a queen in a tough game of chess).  Brand ambassadors will spread word of mouth about your brand and recommend you when the need arises.  If you have 400 likers, you have 400 potential brand ambassadors!  That’s a lot of friends!

Social media marketing – who gets the best ROI?

Social media marketing is all about building direct relationships.  This is best suited to businesses catering to the main demographics considered “heavy users” on Facebook.

  • 25-45 year old mothers.  Baby clothes, children’s entertainment, health and fitness, work life balance and other industries important to young(ish) mothers.  Stay at home moms in particular spend a lot of time networking and shopping on Facebook.
  • 45 – 54 year old female (skew) with some college education earning $US50K – $US75K a year aka the grocery buyers.  These are the shoppers, the spenders and the purchasing decision makers – the golden geese of the advertising industry.  They’re affinity is among the highest of all demographics and they’re falling in love with shopping online.
  • The under 18s. While this demographic is dropping on Facebook, younger demographics tend to interact more (especially via mobile devices) and be more open to spending their disposable cash online.

Getting them off Facebook and onto your money site!

If this target market is yours, you’re in the right place.  The trick now is to grab them, keep them and then move them away from Facebook and onto your money pages.  This is where competitions, Pinterest connections and sales incentives come in.  NOTE, this is not where hard sell comes in.

Facebook Competitions

Engage, not sell is the best approach to Facebook marketing.  Don’t just plug your new line of products, set up a competition to win one.  Give it a day or two lead time where you hype them a little, announce something special is coming and when the big “reveal”  will be.  Then, announce a giveaway where the entry must be on the same page as your new line of stock.  Even allow them to nominate which items they’d like to win and why – this gets them really thinking about how much they want your product!  Don’t make it hard for them to enter, make it exciting.

Blogging

Writing informative, interesting (NOT SELLY) blogs gets them clicking through, just be sure to include photos of the items you’re trying to push in the blog and a link to your money page.  For example, if you’re selling laptops to mothers of young children, a blog about computer gaming dangers and an image of a happy, safe child holding your laptop is a good start.  A short call to action at the foot of the blog “get 12 months free parental monitoring with our laptops now” is a good start.

Custom sales apps

There are a lot of custom e-stores available for use on Facebook and a lot are disappointing.  If the app is asking for more personal data than you, it will put some users off.  Look for a custom app that has click through to your own website to complete the transaction.  That way, you can still get the full benefit of addons, discounts, extras and other sales tools that give you great ROI on your site.  Pinterest is also great for this!

Become involved in cross promotions and “hunts”

The rise of the Facebook hunt is a phenomenon.  It’s about hiding an image deep on your website and offering an awesome prize for the one who finds it first.  On a big scale, this is done across 20 or 30 pages, each cross promoting and sending their likers to your website – not your Facebook page, your website.  Hunters comb through page after page of your products looking for the winning image.  Be sure to offer them plenty of incentives to stop a while and look around, including email captures and valuable calls to action.

Contextual links (but not as you know them)

Getting involved in the chat on your page doesn’t just build engagement; it can build below the line marketing opportunities.  Let’s say you sell pet products.  Starting a conversation about badly behaved dogs and encouraging likers to tell stories can present in context solutions to problems.  Wait for a problem you can solve and post your link.

Opinions and personal requests

What do you think of…..our new web design/our new product photographer/ the green one/ this font / this picture of my family using our product? A good gauge of how much your community cares about your brand is how readily they’re willing to offer their opinions on changes to your website or product lines.  Drawing them in to your brand and making them feel a part of it (including giving them glimpses into your personality and your life) builds loyalty, and loyal likers become brand ambassadors, influencers, and best of all, customers.

With most things on Facebook, it’s about trial and error for your particular community.  What once community will love, another will ignore.  Keep an eye on your Insights (in your admin panel) and take note of what gets best engagement and conversion.  ROI on Facebook doesn’t have to be low, you just need to find your groove.

About the Author:  Dana Flannery is a Social Media Marketing and Small Business SEO  consultant for Talk About Creative.  She manages dozens of Facebook Pages with a focus on ROI and real results.