Archive for Email Marketing

New Book, eMarketing Experience Live On Amazon

My new book, eMarketing Experience is now live on Amazon.  Trying to think of something cool and collective about how it helps entrepreneurs with their online marketing skills, but all I can think of is Yipppeee! However, what other appropriate words can I use to describe a book about creating the right experiences for your online marketing.

Special Offer

Therefore, anyone who purchases the new book, eMarketing Experience through July 31st will receive not only this book, but also:

  • A free 30 minute Skype consultation session with me
  • Over75  customized free video tutorials on internet marketing, social networking, blogging, seo, and more

(Total Value: $578.13)

Now, here is the kicker! If you use the link below, you will also get a discount off the regular purchase price of $12.98. However, when you use the link below, the price is $9.99 including S&H for those in the continental United States.

eMarketing Experience Special Offer

Amazon Book ImageHere is the overview of what the book contains, and a special that I am offering through the month of July for those interested in purchasing the book.

First, what the heck is eMarketing Experience!

eMarketing Experience is the combination of over four years of social networking, blogging, search engine optimization, and email marketing experiences I have either directly or through customers gained along the way. The lessons I have learned from success and failure.

Primarily, we discuss how to use the current online marketing tools to build real relationships that lead to real profits online. Really!

The book starts with a review for beginners, showing you how the technology can be used for your business in a systematic method. For way too long people have been mesmerized (or terrorized depending on your outlook) of these technologies.

They were seen as the end all, be all in terms of building your business. However, the internet is more than the sum of it’s parts. Instead, the internet works because we are on there.  Without our ability to communicate with each other online no one would care about online marketing.

Everything I have learned over the past few years led me to the fact that the relationships we create on the internet are the sole source of all revenue online. People talk about a revolution in communications, and miss the fact that the revolution is that the internet brings back thoughts of old-fashioned meetings where people had discussions and listened to each others thoughts and ideas.

Our job as marketers is to create an experience like none other with this technology. One that says, wow you care, and also want to help me with whatever challenges I am facing. In the end, the right experience is about creating massive value for your customers. The more give others, the more we receive back in our business.

Second, this brings me to the special offer that I mentioned above. 

Since this is a book based on creating value through positive experiences online, I thought I would set an example here.

Therefore, anyone who purchases the new book, eMarketing Experience through July 31st will receive not only this book, but also:

  • A free 30 minute Skype consultation session with me
  • Over75  customized free video tutorials on internet marketing, social networking, blogging, seo, and more

(Total Value: $578.13)

Now, here is the kicker! If you use the link below, you will also get a discount off the regular purchase price of $12.98. However, when you use the link below, the price is $9.99 including S&H for those in the continental United States.

eMarketing Experience Special Offer

This is the point where you say what’s the catch. The catch is very simple. I need three things from you.

1. To get your free Skype coaching session you must sign up by August 15th, and use no later than August 30th (48 hour advance notice required).

2. To register for the free Skype coaching session you must fill out short questionnaire, so I know in advance what you need. (Find Questionnaire Here)

3. This is not a requirement, but a request. Once you have read the book, I would ask for you to review my book on Amazon (A Positive Review if you could be so kind).

That is it! Again, if you are interested in the special offer, and more importantly purchasing eMarketing Experience, use click the buy now button below for only $9.99 before this offer expires in July 31st.

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5 Tips To Convert Your Website Readers Into Loyal Subscribers

Do you want to turn your website readers into loyal subscribers? You know, turning your readers into loyal subscribers is not a simple thing to do. There’s an element that you need to build into your website. It is called trust. If you’re unable to build trust between you and your readers, they won’t subscribe to your website. Please note that when people read your website, it doesn’t mean that they want to subscribe to your website. Here are 5 tips to convert your website readers into loyal subscribers:

1.Establish Your Site As An Authority Website

Like I said earlier, it is the trust factor that will motivate your readers to subscribe into your website mailing list. And it is also the trust factor that will motivate your readers to refrain from clicking the “un-subscription” link in your email. So, it is very important for you to establish this trust factor in order to convert your readers into subscribers. And how will you do that? You can only establish strong trust factor in making your website an authority website. To do this, you have to establish yourself as an expert in your niche. In this way, you will build people’s trust easily and they won’t have any resistance to follow your website by subscribing into your mailing list.

2.Offer Something Different From Your Website Content

In addition to the trust factor, it is very important for you to offer something different in your mailing list. Ideally, you want to give your readers materials that are different from your regular website content. This is called exclusivity factor. If you can make your mailing exclusive for your readers by separating the content of your mailing list with the content of your website, you will motivate your readers to join your mailing list. Why? That’s because they want to learn more from you. They don’t want to miss the opportunity to get more exclusive information.

3.Establish A Community On Your Website

I’m talking about building a forum on your website. Today, it’s not difficult to build and maintain an online forum on your own. You can use free forum software and you can install it in one click. Also, you can choose forum moderators easily from among your forum members. So, you don’t need to spend much time managing your forum. It is important for you to establish good community in your website because this will increase the trust of your readers toward your website. If you have an active forum in place, it will hook more and more people into your website.

4.Keep Your Readers’ Eyes On The Subscription Form

You have to place your subscription form in strategic places within your website. It is better for you to place it in the sidebar where your readers can always see it. The placement of your subscription form can affect your readers’ decision toward subscribing. You just need to give short benefits about why they should subscribe. Remember that your space is limited here. However, if you keep it visible for your readers, it will significantly help to attract more readers to subscribe.

5.Make Your Email Newsletter Different

It is a good idea for you to give exclusive newsletter in your mailing list. Don’t make your mailing list look unprofessional. Use HTML format instead of text format. Also, release your mailing list every week. Don’t spam your subscribers with useless promotion. Think about it like an online magazine. Give exclusive content in it as well as nice layout.

Those are 5 tips you can follow to convert your website readers into loyal subscribers. This is the way you attract more people into your website mailing list.

Stephen is a SEO Consultant and a Passionate Blogger. He recently got a chance to review  services of Right SEO Steps where they also offer to buy edu backlinks.

JV Giveaway Event

I will be hosting a JV giveaway event December 2nd through the 9th. For those interested in building their email list this will be a great opportunity. We will have prizes and connection opportunities for the contributors, as well as freebies for anyone who wants to learn more about internet marketing.

We already have 20 contributors, and are looking to launch with approximately 30 or more contributors.

For those who are not sure what a JV Giveaway event is let me take a brief moment to explain.

A JV giveaway event is when marketers in one industry get together to help others with free giveaway products. These products can range from ebooks to video tutorials to software products to samples. Depending upon the industry you will find a wide array of products at the events.

This particular giveaway is for those interested in learning more about internet marketing. We have contributors providing information products on mobile marketing, email marketing, video creation, social media, search engine optimization, and blogging.

Each contributor will notify their network of the launch and direct as many quality visitors (also called Participants) as they can to the event. With everyone working together we are able to help more people at once. The power of leverage in action.

While some events have minimum click requirements, this event does not have such a requirement. The reason why is that I would rather have someone bring in 20 quality clicks versus 100 garbage clicks.

Right now we are looking to add some more quality contributors to the event before launching. If you interested here is some information to get you started.

Here are some of the requirements for this event:

  1. You must have a product already for this launch. I know Rick had products for people last time, but I do not have enough time to show or help people create a product.
  2. there is no minimum traffic requirement, but you do have to give me an idea of where you are driving traffic from. I would like to minimize traffic from low-quality sites (adfly, traffic networks, etc). You will be disqualified if your traffic comes from these sites. If you do not have a base, my recommendation would be to spend 15 minutes on Twitter everyday following your target market for the next month. (Paid traffic is acceptable from FB, Google, and Solo Ads)
  3. Here are the prizes for this giveaway:

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  • First prize is hosting the next JV Giveaway Event. This prize is  exclusively for Mastermind Mafia Members. You must be a member before November 30th. I will let all of the current contributors know about the next event you are hosting, and guide you with setting up the event. To become a member click here.    Minimum of 200 clicks to qualify.
  • Second prize is a free solo  to the contributor with the most clicks. We will send out a free solo ad to all the participants of the giveaway on your behalf. Minimum of 200 clicks to qualify.
  • Third prize is a free copy of Blog Traffic Mafia to any contributor who drives in over 150 clicks. (Retail: $17 value)

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If you have any questions, please put them in the comment section below. For those that are interested, and have a product they want to contribute to the JV giveaway event please go to:

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Email Writing Tips for a Better Response Rate

Whatever industry you’re involved with – carpentry, SEO, cars, insurance… – reaching out to people through emails is probably the important part of your daily routine. But the problem is, many people open their email expecting a response from someone, or messages that bear good news, and what they usually see instead is an avalanche of spam or newsletters, and they quickly scan through them to decide which ones they will read. So, if your email doesn’t grab their attention right away, they are lost to you.

Here are some tips to prevent that from happening.

1. Great headline

It takes people about 3 seconds to decide whether they’re going to read your email or delete it. That’s why the subject of your email must be perfectly crafted. If your email contains an offer that could benefit the recipient in some way, include it in the subject; if not, try to make it seem painless for them by using something like “A quick question”, or a specific reason why you’re contacting them. Think news headlines: short but catchy and to the point. And don’t try to create a false title just to grab their attention – this will just irritate them.

2. Short body

The length of your email is the next factor that will make or break the success of your email. Nobody has time to read a novel, so keep it short and sweet. By short, we don’t mean one sentence; include all the relevant information and the reason why you’re reaching out to them, but don’t stuff your email body with unnecessary information.

3. The first paragraph

The introductory part of your email (if it’s longer than 100 words) should be appealing enough to keep the recipient interested in the rest of your email. It works best if you dedicate it to the person who is reading it.

4. Do your homework

Do the research beforehand to find out more about their business (or website). 15-20 minutes of reading (their website, social media profiles) is usually enough for you to be able to personalize your email, and to come up with an angle where helping you will help them too. Sending out non-personalized emails to the people you’re trying to make to look at your offer, is not a good idea, especially not if you’re asking them a favor. Don’t neglect to mention what’s in it for them, even though it may look obvious to you.

5. Keep it focused

Never ask more than one question or favor per email. If you have multiple questions, pick the crucial one and concentrate your initial email around it; if you get a response, you can follow up with next issues. One question/favor/offer has much better chances to be responded to.

6. Include a call to action

Specifically ask for a response if you want to get one. This will significantly improve your response rate, because it’s harder for the recipients to ignore you.

7. Don’t give up

If this is an important contact, don’t get discouraged if you don’t get a response right away. Wait for one or two weeks, and send it again; quote the whole thing with a small question like “Any thoughts?”, or “I was wandering if you’ve read the email I’ve sent you”. You have to be persistent, because it can take between 4-9 attempts before your prospects decide to return an email.

You probably won’t nail it with your first attempt, so test the template you’ve made: make changes in the subject, opening line, call to action to see what works best. Record the results and tweak the lines until you refine your emails; it requires work, but a carefully crafted email template can prove to be the most powerful weapon in your marketing arsenal.

Jeff is a SEO expert and he knows how rewarding email marketing can be. He’s also associated with http://www.serijskiubojica.hr as their consultant for search engine optimization and social media marketing

Aweber vs Mailchimp Title Bout

Over the past few years I have been doing the continual dance of Aweber vs Mailchimp. Going back and forth between which service I like more. Well, today I want to give you the title fight for 2012 of Aweber vs Mailchimp. This will be a 10 round bout with winner gets your business. Who do you have money on? Ooh.. wait they are starting!

 

In this corner weighing in at an Alexa ranking of 131- AAAA-Weber!I Heart AWeber.com

 

And in this corner weighing in at an Alexa ranking of 397- Mail to the MailllChimp!

 

 

Now I want a good clean fight. Go to your respective corners. And without further delay, Let’s get ready to RUMBLE! Ding! Ding! Ding!

Aweber vs Mailchimp Round 1

Ease of use-I personally believe Mailchimp is too complicated.  First you have to decide what type of campaign to do, then you have to fill out your campaign info,  choose one of their templates, customize the content in each box they have, do a plain text version, and then confirm the various parts of the email you created earlier. Too much!

Aweber has this all in one box arrangement for setting up emails that you can send out quickly and easily. I always felt that Mailchimp just made this too complicated. Even the Aweber web forms are easy to set up and are basically drag and click options. The only thing I do not like about Aweber is that they made their new upgrades more complicated versus less.

Edge: Aweber

Aweber vs Mailchimp Round 2

Auto-responder- Aweber actually has an auto-responder with all accounts. I love the fact that you can copy and paste an auto-responder from one list into another list with just a few small adjustments. The reason I actually started using Aweber was because I needed an auto-responder series for my business.

For those who have the free version of Mail Chimp you will not have an auto-responder. However, all of the paid accounts have some level of auto-responder.

Edge: Aweber

Aweber vs Mailchimp Round 3

Forms- Aweber has hundreds of different web forms that you can choose from on their site from corporate and business forms to the artistic and retail forms they pretty much have most industries covered with these forms.

MailChimp on the other hand, allows you to create an unlimited number of color variations. Other than that option, I am not that impressed with their customization features.  It is just basic features that need to be included.

Edge: Aweber

Aweber vs Mailchimp Round 4

Email Templates-While both of these services have basic email templates I will have to go with MailChimp for their email templates. First- there are more of them and they are easier to customize.  Second – They do not all look they same design with just a different color.

Edge: MailChimp

Aweber vs Mailchimp Round 5

aweber vs mailchimp water break

Water Break!

Reporting- Aweber’s email reporting is just awesome! They break down opens, bounces, complaints, and click through rates not only by email, but also by campaign, follow up message, broadcast message and a whole slew of other options. I have never had a premium account with Mailchimp, so I am not able to state the exact difference. The one big quality with Mailchimp is that they have a Google analytics integration which allows for the detail of their reporting

Edge: Tie

Aweber vs Mailchimp Round 6

Integration is a huge part of any email marketing service portfolio today. From being able to connect with social media and payment processing systems to event management and analytics. Email marketing integration is huge.

Aweber has some great ties to WordPress, Paypal, Clickbank, and membership plugins like Wishlist and S2. For example, there is an Aweber WordPress plugin

Edge: Tie

Aweber vs Mailchimp Round 7

Pricing-I want to emphasize this. Pricing is important, but making sure that the service gets the job done for you is much more important. The reason I bring this up is because MailChimp has a free and paid version of their service. For a number entrepreneurs who are bootstrapping it, having a free service can be great. Just remember that you should not avoid spending money for the sake of avoiding spending money. If it is not in your budget or you want to spend money on higher returning areas of your business that is fine. Do not just choose Mailchimp, because it is free though.

Edge: MailChimp

 

Aweber vs Mailchimp Round 8

Affiliates-This one is easy to discuss. Mailchimp has a ban on any accounts that promote affiliate and network marketing products. Aweber allows people in with open arms in those fields as long as the lists are legit.

Edge: Aweber

 

Aweber vs Mailchimp Round 9

Split Testing- Aweber does allow split testing, but if you want to send a broadcast to multiple lists you have to create an email to split test for each list. That can be a pain when you segment your list as much as I do. I have close to 30 lists, because I divide my sign ups into so many different groups.

Mail Chimp even has a Split Test A/B email campaign that you can create. The benefit being that you can then test as much as you need with Mailchimp versus Aweber. Testing is what makes money in internet marketing. That is why it is nice to be able to use Mailchimp’s A/B test campaign option.

Edge: MailChimp

Aweber vs Mailchimp Round 10

Subscribers-This is about the policy of allowing subscribers into your list.

Aweber can sometimes have a stick up their you know whats about this policy. If you built your list elsewhere there is a 99% chance they will not allow you to move that list over to their service. They might allow you to send out an initial email requesting that your list re-opts in, but that is about it. The challenge with re-opt-ins is that the sign up rate generally will be between 15-30%(list depending). That means a list with 1,000 subscribers will shrink to 150-300.

Mailchimp allows you to upload your list into their database. However, they actually banned an account of my two years ago, because I had 5 people complain out of 1500 people complain over the course of 5 emails.

Edge: Tie

 

And The Winner Is….

Aweber

 

This concludes your special showing of Aweber vs MailChimp.

Get started with Aweber!

Please let us know who did you have money on for the Aweber vs Mailchimp match?

Interview With Justin Premick, Aweber’s Director Of Education Marketing

This is a recent interview that I had with Aweber’s Director of Education Marketing Justin Premick about how to use email marketing for your online marketing.

1. Is email marketing still relevant with social media, blogging, video marketing, and other forms of online marketing?

It seems like every couple years, a new marketing medium or technology is pointed to as the replacement for email. In the past decade, we’ve seen blogging, video, text messaging and social media touted as “email killers.”

What these technologies have in common is that they each pair quite well with email to multiply their effectiveness. They represent an opportunity for marketers to increase their usage of email, rather than move away from it.

Take social media, for example. It’s a great way to increase the reach of your marketing campaigns, but what’s more valuable:

  1. Someone who likes your page on Facebook and then ignores your posts in their feed (or hides them)?
  1. Or someone who gets to your Facebook page, sees that you have an email newsletter with great content and special offers, and signs up?

I say it’s the latter. Once someone is on your email list, you can communicate with them in a more personalized, 1-on-1 fashion. You can also encourage them to spread your message to other people – via social media – which can help you grow your list even more.

2. How does your email marketing campaign fit in with the rest of your online marketing strategy?

I regularly talk to businesses who say that their entire operation is essentially built around 3 things:

  1. Getting people to their website.
  1. Getting them to sign up to the email list.
  1. Sending them emails to build trust and sell products.

Think about it: if you could talk directly to each of your potential customers, wouldn’t you make more sales?

Anonymous visitors to your website can’t tell you much about why they’re on your site, where else they’ve looked for similar solutions to their problem, or what their objections to purchasing from you are. Without email, people come to your site and they either purchase from you or they leave – maybe forever, or maybe to buy from the next guy.

Email is your direct line to your customers and prospects. It’s how you ask customers what problems they’re having and show them how your business can solve those problems. If your emails deliver value, they will lead to customers purchasing from you.

3. What is the best strategy you have seen from email marketers?

The most consistently successful strategy is to create and deliver high-quality content to your subscribers. We all want to use email to sell more; sometimes it’s easy to forget that in most cases, our subscribers didn’t sign up to our lists just to be sold to. They have problems that they want our help solving, and it’s up to us to provide those solutions in a way that makes them want to do business with us.

While you can certainly dive deep into advanced tactics, at the core all successful email marketing comes down to delivering valuable content to your subscribers. If you do that, the other pieces fit together much better.

4. I know personally I get a lot of emails that I have no clue who the sender is and what they are talking about with their email. Can you describe what are the best practices (preferably legal) for collecting emails and also how to make sure that your subscribers know why they are receiving emails from you?

While few legitimate businesses set out to send spam, sometimes they’re not well-informed about how to build their list and conduct an email marketing campaign without spamming people.

The good news is, it’s actually quite easy to adhere to legal requirements and to also follow best practices for delivering email newsletters and other campaigns.

You’ll get far just by following this principle:

Only send emails people want, to people who tell you they want them.

This means you:

  • Only email people who ask you to add them to your mailing list.
  •   Only send them emails that are valuable to them. This usually means sending them emails that are closely related to what people asked for and were expecting to receive when they signed up.
  • Don’t add people to your mailing list unless they directly ask you (in person, for example, or by filling out a signup form on your website) to do so.
  • Make it easy for them to unsubscribe.

From a legal standpoint, you also need to provide your valid postal address in your messages (this is required by the CAN-SPAM Act, which is US law). There are other legal regulations as well, but they center around making it easy for people to unsubscribe and not adding people to your email list without their permission. So if you follow the above principle, you’ll be in good shape.

5. Why is a service like Aweber valuable to email marketers? What is the difference between Aweber and just sending emails from a Gmail account?

AWeber helps businesses set up, manage and automate their email marketing campaigns. We make it easy to:

  • Collect subscribers through a signup form on your website.
  • Create, schedule and deliver email newsletters.
  •  Automate your sales messages through a sequence of messages you set up to be delivered to each new subscriber (we call these messages auto-responders).
  • Automatically unsubscribe people who don’t want to hear from you anymore.
  • Track how your emails perform so you can improve future campaigns.

All of those are things you can’t do if you’re just sending your email campaigns through Gmail or Outlook.

Additionally, we help you succeed through live customer support 7 days a week and resources like our email marketing tips, videos and webinars.

Creating An Auto-Responder Series

One of the biggest challenges of email marketing is creating an auto-responder series that allows you to follow up with your clients and at the same time not have to spend your entire life following up with clients via email. That is why the right email auto-responder can make your life so much easier.  Everything is right at your fingertips.

Personally, I have been using Aweber for the past few years, because they have the most dynamic email marketing system available for the price. Yes, this is not free. However, it is an amazing investment in your business that I can tell you has paid many dividends for my business.

How An Auto-Responder Should Work

Try AWeber’s Autoresponders for $1

Auto-responder questions?

Let me know if you have any questions about how Aweber or auto-responder can help your business? I know personally that if I do not understand a technology, sometimes it is hard to wrap my head around how it can help me achieve my goals. That is why you need to ask, “How can an auto-responder help you with your goals?”