Archive for Email Marketing

New Book, eMarketing Experience Live On Amazon

My new book, eMarketing Experience is now live on Amazon.  Trying to think of something cool and collective about how it helps entrepreneurs with their online marketing skills, but all I can think of is Yipppeee! However, what other appropriate words can I use to describe a book about creating the right experiences for your online marketing.

Special Offer

Therefore, anyone who purchases the new book, eMarketing Experience through July 31st will receive not only this book, but also:

  • A free 30 minute Skype consultation session with me
  • Over75  customized free video tutorials on internet marketing, social networking, blogging, seo, and more

(Total Value: $578.13)

Now, here is the kicker! If you use the link below, you will also get a discount off the regular purchase price of $12.98. However, when you use the link below, the price is $9.99 including S&H for those in the continental United States.

eMarketing Experience Special Offer

Amazon Book ImageHere is the overview of what the book contains, and a special that I am offering through the month of July for those interested in purchasing the book.

First, what the heck is eMarketing Experience!

eMarketing Experience is the combination of over four years of social networking, blogging, search engine optimization, and email marketing experiences I have either directly or through customers gained along the way. The lessons I have learned from success and failure.

Primarily, we discuss how to use the current online marketing tools to build real relationships that lead to real profits online. Really!

The book starts with a review for beginners, showing you how the technology can be used for your business in a systematic method. For way too long people have been mesmerized (or terrorized depending on your outlook) of these technologies.

They were seen as the end all, be all in terms of building your business. However, the internet is more than the sum of it’s parts. Instead, the internet works because we are on there.  Without our ability to communicate with each other online no one would care about online marketing.

Everything I have learned over the past few years led me to the fact that the relationships we create on the internet are the sole source of all revenue online. People talk about a revolution in communications, and miss the fact that the revolution is that the internet brings back thoughts of old-fashioned meetings where people had discussions and listened to each others thoughts and ideas.

Our job as marketers is to create an experience like none other with this technology. One that says, wow you care, and also want to help me with whatever challenges I am facing. In the end, the right experience is about creating massive value for your customers. The more give others, the more we receive back in our business.

Second, this brings me to the special offer that I mentioned above. 

Since this is a book based on creating value through positive experiences online, I thought I would set an example here.

Therefore, anyone who purchases the new book, eMarketing Experience through July 31st will receive not only this book, but also:

  • A free 30 minute Skype consultation session with me
  • Over75  customized free video tutorials on internet marketing, social networking, blogging, seo, and more

(Total Value: $578.13)

Now, here is the kicker! If you use the link below, you will also get a discount off the regular purchase price of $12.98. However, when you use the link below, the price is $9.99 including S&H for those in the continental United States.

eMarketing Experience Special Offer

This is the point where you say what’s the catch. The catch is very simple. I need three things from you.

1. To get your free Skype coaching session you must sign up by August 15th, and use no later than August 30th (48 hour advance notice required).

2. To register for the free Skype coaching session you must fill out short questionnaire, so I know in advance what you need. (Find Questionnaire Here)

3. This is not a requirement, but a request. Once you have read the book, I would ask for you to review my book on Amazon (A Positive Review if you could be so kind).

That is it! Again, if you are interested in the special offer, and more importantly purchasing eMarketing Experience, use click the buy now button below for only $9.99 before this offer expires in July 31st.

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5 Tips To Convert Your Website Readers Into Loyal Subscribers

Do you want to turn your website readers into loyal subscribers? You know, turning your readers into loyal subscribers is not a simple thing to do. There’s an element that you need to build into your website. It is called trust. If you’re unable to build trust between you and your readers, they won’t subscribe to your website. Please note that when people read your website, it doesn’t mean that they want to subscribe to your website. Here are 5 tips to convert your website readers into loyal subscribers:

1.Establish Your Site As An Authority Website

Like I said earlier, it is the trust factor that will motivate your readers to subscribe into your website mailing list. And it is also the trust factor that will motivate your readers to refrain from clicking the “un-subscription” link in your email. So, it is very important for you to establish this trust factor in order to convert your readers into subscribers. And how will you do that? You can only establish strong trust factor in making your website an authority website. To do this, you have to establish yourself as an expert in your niche. In this way, you will build people’s trust easily and they won’t have any resistance to follow your website by subscribing into your mailing list.

2.Offer Something Different From Your Website Content

In addition to the trust factor, it is very important for you to offer something different in your mailing list. Ideally, you want to give your readers materials that are different from your regular website content. This is called exclusivity factor. If you can make your mailing exclusive for your readers by separating the content of your mailing list with the content of your website, you will motivate your readers to join your mailing list. Why? That’s because they want to learn more from you. They don’t want to miss the opportunity to get more exclusive information.

3.Establish A Community On Your Website

I’m talking about building a forum on your website. Today, it’s not difficult to build and maintain an online forum on your own. You can use free forum software and you can install it in one click. Also, you can choose forum moderators easily from among your forum members. So, you don’t need to spend much time managing your forum. It is important for you to establish good community in your website because this will increase the trust of your readers toward your website. If you have an active forum in place, it will hook more and more people into your website.

4.Keep Your Readers’ Eyes On The Subscription Form

You have to place your subscription form in strategic places within your website. It is better for you to place it in the sidebar where your readers can always see it. The placement of your subscription form can affect your readers’ decision toward subscribing. You just need to give short benefits about why they should subscribe. Remember that your space is limited here. However, if you keep it visible for your readers, it will significantly help to attract more readers to subscribe.

5.Make Your Email Newsletter Different

It is a good idea for you to give exclusive newsletter in your mailing list. Don’t make your mailing list look unprofessional. Use HTML format instead of text format. Also, release your mailing list every week. Don’t spam your subscribers with useless promotion. Think about it like an online magazine. Give exclusive content in it as well as nice layout.

Those are 5 tips you can follow to convert your website readers into loyal subscribers. This is the way you attract more people into your website mailing list.

Stephen is a SEO Consultant and a Passionate Blogger. He recently got a chance to review  services of Right SEO Steps where they also offer to buy edu backlinks.

JV Giveaway Event

I will be hosting a JV giveaway event December 2nd through the 9th. For those interested in building their email list this will be a great opportunity. We will have prizes and connection opportunities for the contributors, as well as freebies for anyone who wants to learn more about internet marketing.

We already have 20 contributors, and are looking to launch with approximately 30 or more contributors.

For those who are not sure what a JV Giveaway event is let me take a brief moment to explain.

A JV giveaway event is when marketers in one industry get together to help others with free giveaway products. These products can range from ebooks to video tutorials to software products to samples. Depending upon the industry you will find a wide array of products at the events.

This particular giveaway is for those interested in learning more about internet marketing. We have contributors providing information products on mobile marketing, email marketing, video creation, social media, search engine optimization, and blogging.

Each contributor will notify their network of the launch and direct as many quality visitors (also called Participants) as they can to the event. With everyone working together we are able to help more people at once. The power of leverage in action.

While some events have minimum click requirements, this event does not have such a requirement. The reason why is that I would rather have someone bring in 20 quality clicks versus 100 garbage clicks.

Right now we are looking to add some more quality contributors to the event before launching. If you interested here is some information to get you started.

Here are some of the requirements for this event:

  1. You must have a product already for this launch. I know Rick had products for people last time, but I do not have enough time to show or help people create a product.
  2. there is no minimum traffic requirement, but you do have to give me an idea of where you are driving traffic from. I would like to minimize traffic from low-quality sites (adfly, traffic networks, etc). You will be disqualified if your traffic comes from these sites. If you do not have a base, my recommendation would be to spend 15 minutes on Twitter everyday following your target market for the next month. (Paid traffic is acceptable from FB, Google, and Solo Ads)
  3. Here are the prizes for this giveaway:

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  • First prize is hosting the next JV Giveaway Event. This prize is  exclusively for Mastermind Mafia Members. You must be a member before November 30th. I will let all of the current contributors know about the next event you are hosting, and guide you with setting up the event. To become a member click here.    Minimum of 200 clicks to qualify.
  • Second prize is a free solo  to the contributor with the most clicks. We will send out a free solo ad to all the participants of the giveaway on your behalf. Minimum of 200 clicks to qualify.
  • Third prize is a free copy of Blog Traffic Mafia to any contributor who drives in over 150 clicks. (Retail: $17 value)

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If you have any questions, please put them in the comment section below. For those that are interested, and have a product they want to contribute to the JV giveaway event please go to:

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Email Writing Tips for a Better Response Rate

Whatever industry you’re involved with – carpentry, SEO, cars, insurance… – reaching out to people through emails is probably the important part of your daily routine. But the problem is, many people open their email expecting a response from someone, or messages that bear good news, and what they usually see instead is an avalanche of spam or newsletters, and they quickly scan through them to decide which ones they will read. So, if your email doesn’t grab their attention right away, they are lost to you.

Here are some tips to prevent that from happening.

1. Great headline

It takes people about 3 seconds to decide whether they’re going to read your email or delete it. That’s why the subject of your email must be perfectly crafted. If your email contains an offer that could benefit the recipient in some way, include it in the subject; if not, try to make it seem painless for them by using something like “A quick question”, or a specific reason why you’re contacting them. Think news headlines: short but catchy and to the point. And don’t try to create a false title just to grab their attention – this will just irritate them.

2. Short body

The length of your email is the next factor that will make or break the success of your email. Nobody has time to read a novel, so keep it short and sweet. By short, we don’t mean one sentence; include all the relevant information and the reason why you’re reaching out to them, but don’t stuff your email body with unnecessary information.

3. The first paragraph

The introductory part of your email (if it’s longer than 100 words) should be appealing enough to keep the recipient interested in the rest of your email. It works best if you dedicate it to the person who is reading it.

4. Do your homework

Do the research beforehand to find out more about their business (or website). 15-20 minutes of reading (their website, social media profiles) is usually enough for you to be able to personalize your email, and to come up with an angle where helping you will help them too. Sending out non-personalized emails to the people you’re trying to make to look at your offer, is not a good idea, especially not if you’re asking them a favor. Don’t neglect to mention what’s in it for them, even though it may look obvious to you.

5. Keep it focused

Never ask more than one question or favor per email. If you have multiple questions, pick the crucial one and concentrate your initial email around it; if you get a response, you can follow up with next issues. One question/favor/offer has much better chances to be responded to.

6. Include a call to action

Specifically ask for a response if you want to get one. This will significantly improve your response rate, because it’s harder for the recipients to ignore you.

7. Don’t give up

If this is an important contact, don’t get discouraged if you don’t get a response right away. Wait for one or two weeks, and send it again; quote the whole thing with a small question like “Any thoughts?”, or “I was wandering if you’ve read the email I’ve sent you”. You have to be persistent, because it can take between 4-9 attempts before your prospects decide to return an email.

You probably won’t nail it with your first attempt, so test the template you’ve made: make changes in the subject, opening line, call to action to see what works best. Record the results and tweak the lines until you refine your emails; it requires work, but a carefully crafted email template can prove to be the most powerful weapon in your marketing arsenal.

Jeff is a SEO expert and he knows how rewarding email marketing can be. He’s also associated with http://www.serijskiubojica.hr as their consultant for search engine optimization and social media marketing