Building Audience & Authority with Google Authorship

Michael McAllister discussed how to use Google Authorship.

The first thing he discussed was how Google went from inbound links to verify search rankings to comment spam and link exchanges.

This was a problem that Google solved with algorithm updates and now authorship. Now need to make more reliable.

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To end the anonymity, they launched Google+.

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Google+ is not a Facebook killer, but a way to track info. This is why if you want search traffic you need to get on Google+.

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Step 1. Add a G+ photo.

Step 2. Add Contributor To Section in G+ profile

Step 3. Get Copy really long set of digits.

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Step 4. Add byline on WordPress and about page

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Step 5-Google Authorship Plugin, including Yoast SEO.

Step 6.- paste  Google+  in WP profile.

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Step 7.- Go to Google Webmasters and check red snippets.

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Step 8- If Authorship working you are done.

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While there are eight steps, the porocess that should be relatively simple.

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