Whether you are a blogger, an online shopkeeper or any other type of Internet marketer, knowledge of SEO, or Search Engine Optimization, is essential. After all, the first key to Internet success is to get the search engines to notice you.
One part of effective search engine optimization is investing the time and effort into your site or blog to keep it updated and its traffic continuously growing. A site the stagnates will probably go downhill fast! Here are some more tips.
SEO Tips for Beginners
1. Stay Current On SEO News
Probably few optimization techniques will remain valid forever. You won’t find an “evergreen” formula, so keep up on how the industry is changing. Of course, you will come across contradictory advice at times, but the more you learn, but better you’ll be able to weed out the bad advice from the good.
2. Put Some Thought Into The Design Of Your Website
Your site should have an index and its layout should be easy to grasp. This way, not only will human visitors be able to find their way around your site, but so will search engines.
3. Do Some Keyword Research
This should be done for every piece of content you create. There are a number of tools available online to help you with this, either for free or for a fee, including WordTracker, Good Keywords and Google’s Keyword Tool External.
Also ask yourself: what words would you use if you are searching for your particular product or service? Brainstorm three or four alternatives. Common search terms that apply to all pages of your website should be on every page, particularly in titles and headings. Phrases targeting a particular page or article should be included in the beginning, middle and end of the text. You can throw more figurative “nets” into the water by using keyword variations.
4. Remember That Content Is and Always Will Be King
Don’t think that loading your site up with keywords will make up for good content. Instead, this can cause you to be banned by the search engines and can put off human visitors who find the writing to be boring and repetitive. Both humans and search engine spiders can see through vain attempts to trick them into coming to your site.
It is necessary to tread a fine line between having enough keyword density to make the search engines see your site as relevant but not so much that readers find your material to be a poor quality, and this is, in fact, what professional SEO writers specialize in.
Also change your content regularly so as to keep it fresh. This is the beauty of a blog. The content that you put time, money and effort into never disappears, it is simply moved down into the archives, always searchable, as new content is added at the top. A voice dictation package like DragonDictate for Mac or Dragon NaturallySpeaking for PC can help you create a large amount of content without wearing your typing fingers down to the bone.
5. Don’t Forget The Web 2.0 Sites
Forum posting, social bookmarking, social networking and link exchanges can all help. If you can get high ranking blogs and websites to trade links with you, so much the better.
OnlyWire can help in the social bookmarking area. This is an online service and companion software for Mac and Windows that will post your links to dozens of social bookmarking services simultaneously. A certain number of monthly links are free.
OnlyWire also has a badge that you can add to your blog to allow visitors to easily bookmark your site to social bookmarking tools as Technorati, Digg and StumbleUpon. This is really a form of social approval and viral marketing that can draw more traffic to your site. Remember also that social bookmarks and other activities are indexed by the search engines.
Commenting on other blogs in your niche can not only help to get your site noticed and generate backlinks but can lead to blog readers directly clicking the link to your site as well.
There are many search engine strategies that you can use to get noticed by the big three search engines. It is never too late to optimize, so why not start now?
SEO Tips for Beginners
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