I want to revisit hashtags today. One of the reasons why is that they are great for creating a customized conversation on Twitter between a specific group. Are you a real estate investor? Then check out #realestateinvestor and find your peers. What about #sm to find people interested in discussing social media. This is a great way to use Twitter to increase the conversational aspect of Twitter.
Additionally, it is great for a company or for your prospects. Think about a company that tells all of its customers that if you use the secret hashtag on Twitter we will answer your questions before the non-VIP customers. Would that impress you customers? Would that want them to work with you more?