Your Complete Conversion Rate Optimization Tutorial

“Why doesn’t our website work?” This is a question that is asked time and time again from a prospective client. They had a website up for over a year and it just was not bringing in business. While they were driving in a lot of traffic to the site, conversion rates were terrible. It was clear that they would need a digital marketing agency to find out what could be done about the situation.

Unfortunately, this story is all too common. Most businesses today know they need to be online. The challenge is not convincing them to get a website, but rather making sure they employ the best online marketing strategies. Increasing the performance of your website requires a lot of experience and testing.

The conversion rate optimization process takes time, and most businesses do not have a strategy in place to help them achieve their goals. That is why they will ask a question such as, “Why are our conversion rates so low?”

Read More→

OmniStar Affiliate Management Software Tutorial

Over the past few days, I have had the chance to use the OmniStar Affiliate Program Manager. For small business owners looking to expand their reach through affiliate marketing this software is an easy way to start building your affiliate presence.

The power of Affiliate Marketing

Affiliate marketing is one of the most powerful ways to build a business on the internet today. Instead of competing for attention by yourself against the barrage of information on the internet, leverage those in your network to sell more and make money for your affiliates and yourself.

Affiliate marketing works, because people in your network are interested in what you sell. However, they do not have time to create the system and products you do. With the right audience, they can help both of you become more profitable.

Read More→

How to Market Your Small Business: Marketing Checklist

Marketing ChecklistNo matter what business you are in, there are many more ways to market your small business today than you are using. Read on or you may miss an easy way to increase your income.

Read More→

Optimize Your Site for Smartphones, Tablets and Other Devices

These days, it’s not enough to have a content rich website capable of loading in any web browser. The personal computer used to be the only device capable of browsing the Internet, but since the onslaught of smartphones, people now access web pages from their tablets, phones, and even their televisions.

If your website doesn’t work across multiple devices, your product or service may fail. In order to remain effective, you need to provide a quality browsing experience regardless of what device is being used.
Read More→

The Power OF Teams-Learning From Failure

The power of teams are awesome! At the end of February, as part of Start Up Gap, we gathered a number of authors and entrepreneurs together for the purpose of writing a book together. Instead of just showing small business owners how to develop their business, we wanted to create a project that would help them build their audience and leverage their brand.

Read More→